RADIATION DOSIMETER

Team 12

Tiffany Corbett, Loren Paulsen, Matt Reeves

Introduction to Technology

Measure of “hot particle” dose

3 layer analysis

3 Layer Analysis

Shallow dose70 microns – dead layer of skin surface

Biologically important1,000 microns – Melanoma occurs

Eye dose3,000 microns – cornea thickness

Deep dose10,000 microns – possible removal of skin

Strategy Diamond

Arenas

Staging

Differentiators

VehiclesEconomic Logic

Arenas

Radiation Detection Device Initial Market segments

Nuclear Power Plants (NPP)○ 104 NPPs in the US since 1998○ 439 NPPs in the World as of 2007○ 112 new NPPs worldwide by 2020

Medical and Diagnostic Equipment○ 13,340 US facilities as of 2006○ 202,000 employees

Arenas

Focus will be the US and then worldwide Core Technology

Detection deviceSoftware package

Value-creating strategyLitigation damage cost controlAcceptance from the Nuclear Regulatory

Commission (NRC) Legislation for industry standard

Competitive Products

Thermoluminescent Dosimeter –

TLD

Electronic Dosimeter

Film Badges

Geiger counter

Vehicles

Internal developmentInvention disclosure filedPatent needed for software analysisScaling product size down

Business modelSales and service (training)Outsource manufacturing

Alliance with equipment manufacturesMajor players: GE, Siemens, Philips, etc.

Differentiators Attributes

Quick and accurateDigital versus analogueNo calibration and low voltage requiredType of radiation does not matterThree depth measurement

BenefitsLimited skill level needed for operationMedical diagnosis delay shortenedMinimize damage costsIncrease worker safety procedures

Staging

TimingScientific development

is still on-going1 to 3 years to market

Prioritize potential marketsNuclear Power PlantsMedical facilities with diagnostic equipmentFirst Responders and Hazmat workersMilitary field operations

Economic Logic

Business modelOutsourcing to limit capital requirementsService through training to ensure accuracy

Customer returnDamage cost reductions

○ Workman’s comp claims○ Patient malpractice lawsuits

Profit potentialHigh selling priceService feesCaptive customer for generational improvements

Major Hurdles

Regulation languagePreferred, accepted, required

Demonstrating cost/benefitSettlement figures

Expanding the marketLack of sophisticated detection devices in

the medical industry

Questions ?