Post on 31-May-2020
About GPS: Organization, Positions and
Expectations
April 2015
Global Product Strategy
(GPS)
Who are we?
263 women 208 men
GPS who are we?
471 people
36 nationalities from 6 continents
Data as of Dec 2014
390 people 78%
Basel
47% men
53% women
22% SSF
GPS
Therapeutic Areas Areas of
Functional Expertise
Core Business Partners
Immunology, Infectious Diseases, Opthamology (I2O)
Business Insights and Operations (BIO) including Established
Products
Oncology Global Pricing & Market Access
(GPMA)
HR
Neurosciences Global Public Affairs
(GPA)
Finance
Two locations: BASEL & SSF
HCO
Procurement
BIO
• Strategic Insights • IDCP, BRC, ABP, MAP • Congress/Event Management • Digital strategy • Training • Launch Excellence
GPA
• Health Policy strategy • Patient Association work • Communications (media & IR) • Access Solutions
TAs
• Disease Area Strategy • Annual Brand Plans • Franchise Strategy
GPMA
• Operational Pricing • Epidemiology • MORSE • Personalized Reimbursement
Models (PRM)
Patient
Focused on delivering
Areas of functional expertise
Therapeutic areas
Bill Anderson Head of Global Product Strategy
Claire Bennett Head GPS Human Resources
Jens Grueger Global Pricing & Market Access
Rick Fair TA Head Oncology
Niko Andre Global Medical Affairs
Ahmed Elhusseiny TA Head Neurosciences
Ueli Fankhauser TA Head Infectious Diseases and Immunology & Ophthalmology
a.i. Oliver Aben Head GPS Finance
Elizabeth Jeffords Global Business Insights & Operations
Peter Braun Global Public Affairs
GPS Leadership
Team
GPS Remit: Two Pillars - Product & Portfolio Stewardship and Commercial Excellence
Real world data
Outcomes modeling
G P S I M PA C T Product & Portfolio Stewardship
Commercial Excellence
Molecule development plans
Therapeutic Area strategy
Annual brand & lifecycle plans
NME & indication approvals
Supply constraint plans
LOE management
Market insights & intelligence
IDCP management
Launch positioning & messaging
Forecasting & analysis
Innovative reimbursement models
Pricing support
Global Digital Strategies
Global Event Mgmt
Policy & advocacy
Product communications
What is needed to work in GPS?
International Product Manager (IPM) Expectations
To deliver this they need
• Country product management experience including experience of product
positioning and branding, ideally has launched a product, and has the
ability to influence across organizations
AND
• Track record of applying data and strategic insight to develop
proposals to differentiate a brand
9
IPM 1 IPM 2 IPM 3 IPM 4
2 Years BU Manager 3 years Herceptin
Product Manager
2 years Medical Rep 1 year IPM Bitopertin
2 years Product
Manager
2 Years Product
Manager
2 Years Product
Manager Herceptin,
HER2 Testing
4 years Sr CI Mgr
(Basel)
1 year KAM in
Diagnostics
6 years academic
research
2 Years Product
Manager
1 year CI Mgr (Basel
PhD PhD 1 year Trainee
Business Analyst
2 years Market
Research & CI Mgr
2 years Assoc.
Product Mgr
1 year Sales Rep
10
Background of IPMs Experienced Leaders With Diverse Range of Backgrounds
Last
Position
before
IPM
Earlier
Positions
International Product Manager (IPM) – Pharma Business
Job description
• Contributes to the development of the Global Marketing and Implementation Plan.
• Key message and campaign development
• Communication to affiliates of product positioning and branding.
• Develops marketing tools and globally organized marketing activities in support of the product.
• Plans and contributes to Regional Implementation Meetings (RIMs) and affiliate meetings
• Ensures consistent implementation of the global brand strategy by reviewing affiliate plans
• Identifies competitor activities and develops action to address them.
• Contributes to the development of the global marketing strategy
• Ensures consistent implementation of the the global marketing strategy through the affiliate companies (organisation of RIMs and affiliate meetings).
• Key contact person for the affiliate companies on product issues.
• Responsible for tactical implementation - Drives and coordinates development of marketing tools and activities (e.g. campaign development, brochures, training manuals, slide decks, internet/intranet sites and other e-media, branding guidelines, congress stand designs, satellite symposia, posters, give-aways, stand alone meetings).
• Drives and coordinates branding development/evolution process.
• Drives and coordinates distribution of publications supporting the product key messages.
• Contributes commercial ideas into planning for phase IV clinical trials.
• Manages branding and medical education agencies.
• Maintains up to date knowledge of the global market for the therapy area.
• Monitors competitor activity and recommends action.
• Initiates appropriate market research.
• Creates and fosters a strong team spirit and takes on the role of ‘product champion’.
• Cultivates and develops Key Opinion Leaders, product advocates, speakers.
• Prepares, implements and monitors international marketing budget.
• Provides input into public relations and pharmaco-economics strategy.
Purpose
The International Product Manager (IPM)
Is a global role based in Basel or
Nutley.
Is a member of the global product team
Is required to travel.
Reports to:
International Business Leader (IBL).
Context and Responsibilities
Key Activities Key Relationships
(excluding direct line management)
ROLE
PR/ Communication Agencies
(internal and external)
Roche Alliance Partners
(if applicable)
Market Research
(internal and external)
Decision-Making Authority
Agency selection
Branding management (eg branding guidelines, promotional items and materials)
Budget decisions
Event management
Outputs
Clear positioning, messaging and branding guidelines.
Impactful events in terms of congresses and stand alone meetings.
Effective promotional and medical education materials.
Consistent implementation of global strategy through frequent communication with affiliates.
Affiliate Product
Managers
International Business
Team
Lifecycle Team
Key Opinion Leaders
International Product Manager
Qualifications
– A marketing or science degree, ideally combined with an MBA
Experience
– Sales representative experience in the Pharmaceutical industry for a minimum of 18 months
– Country product management experience for a minimum of 4 years
– Product positioning and branding
– Has demonstrated experience of translating science into marketing messages
– Managed branding, medical education and PR/Communication agencies
– Budget management experience
– Has achieved sales and marketing goals
– Ideally has launched a product
– Market analytics
Preferred Role Qualifications, Experience, Knowledge and Competencies
Knowledge
– Understands the sales/marketing relationship
– Key Opinion Leader development and management
– Regulatory requirements
– Drug development process
– How to work in cross functional teams
– Cultural awareness/sensitivity
– Budgeting and forecasting process
Competencies – Roche High-Performance (Leadership)
Competencies – Organization skills – Communication skills – Presentation skills – Negotiation skills – Influencing skills – Creativity – Project Management – Strategic thinker
International Business Leader (IBL) Expectations
To deliver this they need
• Wide commercial experience in sales and marketing, regional and
preferably global project/role experience, able to influence and lead
organisations
AND
• Track record of making strategic commercial decisions
and aligning the organization behind them
13
IBL 1 IBL 2 IBL 3 IBL 4
European Launch
Leader
2 years IPM IPM Actemra 2 years Regional
DAM
Oncology Marketing
Unit Mgr HER2
1 year Sales Rep
(Tissue Dia)
IPM Mabthera RA 1 year Brand Team
Leader
Product Manager 3 years Project
Manager Disease
Management
Sr Product Mgr 2 years Sr Brand Mgr
Junior Product
Manager
1 year Assoc Product
Mgr
Assoc Product Mgr 1 year Brand Mgr
Sales Rep 2 years Assoc Brand
Mgr
5 years Sales Rep
14
Background of IBLs Experienced Leaders With Diverse Range of Backgrounds
Last
Position
before
IBL
Earlier
Positions
International Business Leader (IBL) – GPS
Job description
• Provide business input to, and implement, the strategic Lifecycle Plan.
• Develops Global Marketing Plan.
• Develops business information package as part of the IDCP process (if applicable)
• Develop and implement all marketing elements of the Plan.
• Align HQ and affiliate strategic activities.
• As the “Product Champion” leads and motivates the International Business Team.
• Provide input into the lifecycle management team and its sub-teams (e.g. clinical, regulatory, technical etc) ensuring alignment of Lifecycle Team activities that maximise utilisation, market share and new product value.
• Management of the rolling global marketing budget.
• Ensures that lifecycle and promotional activities maximise appropriate use of current and future (e.g. lifecycle) brands.
• Human Resources Management – recruitment, compensation, performance management, succession planning, talent management etc.
• Creates an environment of strong team spirit, good communication, high motivation and inspires team members to achieve goals.
• Creates the long term strategic vision for the brand.
• Periodically refines the strategic business, launch and marketing plans.
• Leads, sets goals and aligns the International Business Team to develop and implement the global marketing plan.
• Trouble-shooting responsibility – takes ownership for resolving issues that have an impact on the project.
• Manages the execution of all business-related plans – including branding, positioning, message strategy, pricing, PR/Communications, publications, congresses, etc.
• Identifies new market opportunities and manages market risks.
• Prepares and tracks the rolling global marketing budget and recommends budgetary adjustments in response to internal/external influences.
• Aligns HQ and affiliate strategic activities.
• Challenges the thinking and decisions of other functions in order to maximise appropriate use of brand(s) and Roche perception.
Purpose
The International Business Leader (IBL) Is a global role based in Basel. Is a member of the Lifecycle Team. Leads the International Business Team. Is required to travel nationally and internationally. Reports to: Lifecycle Leader (LCL) or commercial director. Responsible for: International Product Manager (s) Assistant (s) Matrix team responsibility for International Business
Team, and HQ business team including International Business Analyst, International Communication Manager, Global Competitive Intelligence Manager and International Congress Manager.
Context and Responsibilities
Key Activities Key Relationships
(excluding direct line management)
ROLE
Lifecycle Team
HR Team Roche Alliance
Partners (if applicable)
International Communication and Congresses
External Agencies
International Business
Team
Decision-Making Authority
Execution of the Strategic Lifecycle Plan Human Resources Decisions Budget allocation.
Outputs
Clear HQ/Affiliate strategic action plans. Communication to key markets. Establish global sales and unit forecasts. Business strategy and plans, global positioning, branding
guidelines, core messages. Sales achieve forecasts/expectations.
Affiliates Senior Commercial
& New Products Teams
International Business
Team
Health Economics and Pricing
Business Analytics and Forecasting
Public and Investor Relations
International Business Leader - GPS
Qualifications
– A marketing or science degree is required.
– An MBA is preferred/desirable.
Experience
– Significant (minimum 5 years) Pharmaceutical sales and marketing experience, preferably in both global and local roles. This includes product management, sales management, and sales/medical representative experience.
– Track record of making strategic commercial decisions and aligning the organization behind them.
– Has made impactful presentations to senior management and the external environment.
– Has managed people – including recruitment and performance management of employees.
– Has experience of managing a project and its financial, human and IT resources.
– Has demonstrated leadership of cross functional teams
Preferred Role Qualifications, Experience, Knowledge and Competencies
Knowledge – Understands the drug development
process. – Appreciates the diversity of working across
multiple cultures and countries. – Pharmaceutical industry and relevant
therapeutic area knowledge. – Best practice in managing and motivating
teams.
Competencies – Roche High-Performance (Leadership)
Competencies – Organization and planning skills – Communication skills – Presentation skills – Influencing/Persuasion skills – Strategic thinking – Results orientation – Entrepreneurial spirit
International Payer Strategy Leader (IPSL) Expectations
To deliver this they need
• Excellent knowledge of the global healthcare and pricing environment, and
payer evidence and value demonstration requirements, either by working
directly or in collaboration with pricing and market access in a country
AND
• Track record of leading a team to drive strategic decisions and
aligning the cross-functional stakeholders behind them 17
IPSL 1 IPSL 2 IPSL 3 IPSL 4
4 years Pricing &
Market Access in
Region
3 years Government
Affairs
2 years Health Econ in
Global
International
Assignment in Global
Market Access
6 years Pricing &
Market Access in
affiliate
8 years Pricing &
Market Access in
affiliate
2 years HE in affiliate 6 years Medical
Manager in affiliate
2 years Sales in
affiliate
MBA 2 years HE in
consultancy
2 year Regulatory Mgr
in affiliate
MS in HE 2 years HE in
Government
18
Background of IPSLs Experienced Leaders With Diverse Range of Backgrounds
Last
Position
before
IPSL
Earlier
Positions
19
Date: March 2015 Location: Global Reports To: Pipeline Head, Franchise Head, or Therapeutic
Area (TA) Head, GPMA Therapeutic Areas Direct Reports: None
Function: Global Product Strategy Job Family: GPMA Therapeutic Areas Position Summary Key Accountabilities Key Relationships
GMPA Therapeutic Areas are key groups within Global Pricing
and Market Access (GPMA) responsible for developing and
driving robust, best-in-class global market access and pricing
strategies that help create and optimize market access and
overall financials for early and late-stage molecules/products
across Roche Pharma’s portfolio.
You will lead development and ensure robust and timely delivery
of early market access and pricing strategies for pipeline (pre-
Lifecycle Investment Point) molecules in the assigned
therapeutic area (TA). You will ensure development and delivery
of global market access and pricing strategies that help position
the assigned molecule(s) for successful development, ensure
sound investment decisions, and facilitate optimal market entry.
You will work with a host of internal cross-functional partners
and stakeholders. You will also develop and cultivate
relationships with key external influencers and stakeholders,
including key opinion leaders.
Given the nature of this position, you will as act as a standing or
ad hoc member of various cross-functional teams, such as the
Core Team. When applicable, you may form and lead the
International Payer Strategy Team (IPST) and the Global Payer
Evidence Team (GPET) until transition of the molecule to a Late-
Stage IPSL.
All Roche employees are expected to effectively contribute to
cross-functional collaboration and coordination and comply with
all laws, regulations, policies & procedures that govern our
business.
In this position, you will be primarily accountable for consistently,
effectively:
Optimizing investment decisions and supporting successful
product development and market entry for Roche Pharma
molecules by providing early market access and pricing strategy
expertise
Acting as a standing or ad hoc member in cross-functional teams
and providing timely and robust early market access and pricing
strategic and tactical inputs into cross-functional strategies and
decision-making
Driving cross-functional market access and pricing alignment in
accordance with global pipeline strategies, objectives and goals
Assuming accountability for early market access and pricing
strategy deliverables for the assigned molecule(s), including:
o Developing and delivering timely and robust market
evaluations and insights
o Providing robust and timely inputs into product forecasts,
Disease Area Strategies, Target Product Profiles (TPPs),
Clinical Development Plans (CDPs) and Integrated
Development and Commercialization Plans (IDCPs)
o Developing and delivering robust and timely Early Pricing
Guidance (EPG)
o Where applicable, developing and delivering a robust Global
Payer and Pricing Plan (GPPP) for transition to late-stage
o Conducting and delivering market access and pricing
evaluation and input into licensing or other external
partner/collaborator opportunities
Where applicable, leading the IPST and GPET
Managing external consultant/vendor relationships and
deliverables
Establishing and cultivating cross-functional relationships.
Working collaboratively with all internal/external partners and
stakeholders
Ensuring assigned goals and objectives are met and that assigned
projects and other work are completed on time, to high standards
and within budget
The following diagram illustrates the internal and external functions
or parties with whom you would regularly work:
Internal –
o Affiliate and Regional Market Access and Pricing
functions and teams
o Business Insights & Operations
o Disease Area Directors
o Global Development Teams
o Global Payer Evidence Teams (where applicable)
o Global Product Strategy Therapeutic and Disease Area
Teams (Core Team, etc.)
o GPS/Pharma Finance
o gRED/pRED
o International Payer Strategy Teams (where applicable)
o Modelling, Outcomes Research, Statistics and
Epidemiology (MORSE)
o Pharma Partnering (where applicable)
o Pharma Portfolio Management
o Pipe Teams
o Strategic Review/Decision-Making Committees
o Other GPMA and GPS functions and teams
External –
o Consultants/Vendors
o HTA and Other Experts
o Industry/Professional Associations
o Payers and Reimbursement Authorities (where
applicable)
DRAFT
20
Key Experience Used in this Position Example Responsibilities Early development planning &
management
Launch planning & management
Leading/working in global project
teams
Market access
Pricing
Reimbursement
In this position, you will:
Early Market Access and Pricing Strategy Planning/Development:
o Lead development and implementation of the early market access and pricing strategies for assigned pipeline (pre-LIP) molecule(s)
o Act as a standing or ad hoc member in cross-functional teams, e.g., Core Team
o Work closely with Disease Area Directors and IDCP teams to ensure inclusion of the market access and pricing perspective into Disease Area
Strategies, Target Product Profiles, Clinical Development Plans and Integrated Development and Commercialization Plans
o Lead development and delivery of robust market access and pricing evaluations and insights, including generation of competitive intelligence
and market trends
o Assume accountability for ensuring global market access and pricing deliverables position the assigned molecule(s) for optimal market entry,
pricing and reimbursement levels
o Provide market access and pricing inputs for product forecasts and ensure, in collaboration with global and regional partners, the
endorsement of these inputs by the relevant governance committees
o As applicable, provide input for the evaluation of licensing or other external partner/collaborator opportunities
o For molecules transitioning to Pharma’s Late-Stage Portfolio:
Lead development and delivery of the Global Payer and Pricing Plan (GPPP) by working in close collaboration with various internal
partners and stakeholders
Lead/chair the IPST to ensure proactive involvement and alignment across pricing, market access and related teams in key markets,
including assessing reimbursement and access prospects, identifying evidence requirements and aligning market access, pricing, payer
and reimbursement strategies accordingly
Lead the GPET in the definition, conduct and delivery of evidence
Ensure effective transition of the IPST, GPET and GPPP to the assigned Late-Stage IPSL
Early Market Access and Pricing Strategy Implementation/Execution:
o Provide ongoing market access, pricing, payer and reimbursement inputs into cross-functional teams, including Core Team, Global
Development Team (GDT), etc.
o Manage execution of early market access and pricing strategies, including contributing to publications, abstracts, external presentations, etc.
Network Management:
o Build a strong partnership with other team members across GPMA and GPS
o Ensure strong collaboration with other cross-functional Roche groups, Pharma regions and affiliates
o Where applicable, oversee and manage the work of external vendors to ensure within budget, on time and high quality deliverables
Early Market Access and Pricing Expertise:
o Stay abreast of internal and external developments, trends and other dynamics to maintain an in-depth understanding of business and
market strategies and drivers relevant to the assigned therapeutic area as well as regulator and payer practices and requirements in the
different key Pharma markets
o Educate internal partners and stakeholders on early market access and pricing strategy development practices and methodologies, including
relevant internal and external factors and dynamics
o Participate in and contribute to internal training programs
o As assigned, participate in other special projects or initiatives
Key Functional Skills/Competencies Used in
this Position Analytics
Coverage & reimbursement
Cross-affiliate coordination
Evidence generation
Health technology assessments
Launch readiness
Long-range revenue planning
Market access strategy
Market research & planning
Multicultural awareness
Patient access
Payer & reimbursement authority
interactions (where applicable)
Pharmacoeconomic research
Pipeline strategy
Pricing strategy
Publications planning & management
Thought leader relationship
development/management
Working with strategic
governance/decision-making
committees
21
Qualifications, Experience, Knowledge, Skills & Abilities
Candidates for this position should hold the following qualifications, have the following experience, and be able to demonstrate the following knowledge, skills
and abilities to be considered as a suitable applicant. Please note that except where specified as “preferred,” or as a “plus,” all points listed below are considered
minimum requirements.
Qualifications Knowledge Bachelors Degree in business, finance, economics, health
economics, life sciences, public health, public policy, marketing or
a related discipline
MBA or other Graduate or higher-level Degree in science, business
or a related discipline is preferred
Strong knowledge of the pharmaceutical or related industry (including considerable
knowledge of and exposure to drug development, regulatory, manufacturing,
procurement, supply chain and commercialization processes)
Strong knowledge of key business factors and dynamics in the pharmaceutical or
related industry, including competition, pricing and payer reimbursement
requirements, product marketing, operational pricing, etc.
Strong knowledge of the role health economics and outcomes research plays in
drug development and commercialization strategies and processes
Strong knowledge of primary and secondary payer research
Strong knowledge of relevant laws, regulations and policies that govern the
pharmaceutical industry in major markets
Relevant therapeutic area knowledge is a plus
Knowledge of, or experience working with, business development, alliance partners
and/or licensing activities
Multicultural awareness
Experience Skills/Abilities 6 or more years’ experience in pharmaceutical or related pricing,
reimbursement, health economics, epidemiology, outcomes
research, other market access domains, sales, marketing, market
research, strategic planning, business development, finance, etc.
2 or more years’ pricing, reimbursement and market access
strategy development experience at the affiliate or regional levels
Significant project and budget management experience
International or global work experience is preferred
Previous experience in the same or similar therapeutic area of
assignment is a plus
Proven track record of meeting or exceeding objectives and goals
Strong consulting skills: active listening skills, ability to extract and quickly process
key information, summarize key needs or interests of internal customers, and provide
targeted and appropriate insights and recommendations
Outstanding financial acumen
Strong analytical skills: demonstrable ability to use quantitative and qualitative
analytics to identify opportunities or risks and help inform and shape strategies and
plans
Strong communication and presentation skills
Strong organizational and time management skills: proven ability to effectively
manage and complete multiple priorities and projects
Strong influencing and negotiation skills: proven abilities to influence without
authority
Strong customer orientation/focus
Strong interpersonal and partnering skills: proven abilities to work effectively and
efficiently in cross-functional, often virtual and matrix teams
Ability to travel globally
Fluent written and verbal English
What we expect from a DAD
To deliver this they need
• Commercial, drug development, business development, pipeline strategy or
market planning experience, with knowledge of drug development process
AND
• Previous people management experience, and of leading the
development and implementation of commercial or product
development strategy
22
DAD 1 DAD 2 DAD 3 DAD 4 DAD 5
3 years as Brand
Leader in Global
0.5 years in Public
Policy in Region
2 years as Pipeline
Franchise Leader
in Affiliate
5 years in Market
Analysis &
Strategy in Affiliate
1 year Rotation as
DAD
1.5 years in Global
Product Marketing
1 year in Sales
Management in
Affiliate
1.5 years in
Product Marketing
in Affiliate
3 years in Pricing
in Affiliate
7 years Regulatory
Affairs in Product
Development
1 year in Portfolio
Marketing in
Region
10 years in Product
Marketing in
Affiliate
2 years in Global
Medical Affairs
2 years in Global
Portfolio Planning
4 years in Global
Project Management
1 year as Business
Unit Manager in
Affiliate
4 years in Sales in
Affiliate
3 years as Medical
Science Liaison
2 years in Clinical
Trial Consulting
5 years in Product
Marketing in
Affiliate
8 years as
Academic Clinician
4 years in
Biostatistics
2 years in Sales in
Affiliate 23
Background of DADs Experienced Leaders With Diverse Range of Backgrounds
Last
Position
before
DAD
Earlier
Positions
Disease Area Director (DAD) – Global Product Strategy
Job Description – Page 1 of 2
The Disease Area Director is the steward of the Pharma strategy for a given disease area
Strategy & Business
• Provides strategic and business input
into the development of Target Product
Profiles, Clinical Development Plans,
and LifeCycle Investment Point (LIP)
Criteria for pipeline molecules
• Directs the development of global
business cases and revenue forecasts
and is accountable for these at Business
Review Committees
• Represents GPS in assessment of
external opportunities, provides strategic
and business input to Partnering
Leadership & People Management
• Leads commercial strategies for pipeline
molecules until LIP
• Acts as interim International Business
Leader (IBL) for pipeline molecules
following LIP until Phase 3 Go decision,
if an IBL has not been assigned
• Builds and maintains strong and
effective IDCP and DAS teams
• Ensures appropriate and timely
performance feedback to functional and
country line managers of IDCP and DAS
team members
Purpose
Location:
Global role based in Basel or San Francisco
Reports to:
GPS Senior DAD (I2O & Neuroscience)
GPS Franchise Head (Oncology)
Responsible for:
Matrix: Disease Area Strategy (DAS) Team
IDCP team
Location and Reporting Lines
Key Activities Key Relationships
DAD
• Disease Area Context
• Pharma Disease Area Strategy
• Disease Opportunity Assessments
• IDCP Package
• Business Case for pipeline molecules
• Commercial Strategy for pipeline
molecules
The DAD is accountable for:
• Establishing the strategic context and
developing the Pharma strategy for a
given disease area
• Developing and reviewing disease
opportunity assessments with R&D and
GPS leadership, to inform R&D portfolio
go/no-go decisions
• Leading the Integrated Development and
Commercialization Planning (IDCP)
process to inform Lifecycle Investment
Point (LIP) decisions
Accountability
Project
Team
Leader
Outputs
Development
Subteam
Leader
Research
Team
Leader
Biomarkers
Leader
Pre-LIP Global
Development
Team Leader
Global
Regulatory
Leader
Pipeline &
Portfolio
Planning
RED Team
Project
Manager
Partnering
Deal Team
Leader
Partnering
Business
Analyst
US Pipeline
Marketing
Lead
EU Regional
Disease Area
Manager
APAC Regional
Disease Area
Manager
EU
New Product
Planning Leads
PD
DRC
Chair
GPS
TA
Head
International
Payer Strategy
Leader
EU Regional
Pricing Strategy
Leader
International
Medical
Director
LifeCycle
Leader
Technical
Team
Leader
gRED/pRED
DRC
Chair
Strategic
Insights
Manager
Competitive
Intelligence
Manager
Disease Area Director (DAD) – Global Product Strategy Job Description – Page 2 of 2
Qualifications
• Bachelors Degree (Business, or Science discipline is a plus)
• MBA or other related graduate-level degree is preferred (Master’s
or Doctoral degree in a life sciences field is a plus)
Experience
• 8 years or more previous experience in marketing, market planning,
drug development, business development, or pipeline strategy in the
pharmaceutical or biotech industry
• Previous people management experience is required
• Previous experience in leading the development and implementation
of product development or commercial strategy
• Demonstrated understanding of therapeutic area is preferred
• Proven track record for consistently meeting or exceeding financial
and/or other quantitative targets as well as qualitative goals
Role Qualifications, Experience, Knowledge and Competencies
Knowledge
• Past experience with and knowledge of the drug development process (pre-clinical and Phase I–III)
• Demonstrated knowledge of scientific communication development and execution is preferred
Skills & Competencies
• Exemplifies the Leadership commitments and demonstrates the Roche Core Competencies at the highest level
• Demonstrated ability to lead development and execution of complex plans across multiple priorities
• Demonstrated ability to manage conflicts and ambiguity to drive clarity and deliver results