The annual product thinking event. We want to inspire and connect corporate leaders withentrepreneurs, in what we hope will be one of the most impactful product events in Europe in 2018.

We see products as an interface to many expe-rience levels. Products that are levers for services, and brands crafting meaningful user experiences. Helping us become better versions of ourselves.

We hope you enjoy and help us expand the“productized” experience,

HI! We arePRODUCTIZED

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The Productized Team

André Marquet

Mariana Garcia Adriana Marques

Gabriela Amaral

Diogo Oliveira Kevin Ripzaad

João Gomes João Portalegre

Lucas Trindade

Hugo Garcia Katsiaryna Drozhzha

Roxana Crihană

MASTERCLASS NOV 1st

This is a special 1-day training masterclass specifically designed for product managers and product owners from technology-powered product companies that want to dive very deep into the product role and learn the leading edge productdiscovery practices from the very best technology-enabled product companies in the world.

Get the Sli.do app for Productized Conference 2018 and you’ll have constant access to the agenda & the chance to interact with the speakers in real time.

How to use it?1 Download Sli.do from App Store2 Enter the code #productized3 Ask questions to the speakers

MARTY CAGAN

ROOM C406

PRODUCT DISCOVERYMASTERCLASS

SLI.DO OFFICIAL APP

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WORKSHOPSNOV 1

Innovation will not happen unless, teams are able to connect business model and product strategy thinking with hands-on customer research, solution ideation and agile product development.

The workshop will teach how product managers can easily claim theirresearch for the most important part of insights: Qualitative interviews.

PRODUCTDISCOVERY

MICRO SPRINT#PODOJO TEAM4th floor C4.07

QUALITATIVEINTERVIEWS

FOR PRODUCTMANAGERS

CHRISTIAN BECKER 4th floor C4.08

START WITHTHE PROBLEM,

NOT WITHTHE SOLUTION

ALEXANDRA LUNG & ANNAMARIA BOHEIM

2nd floor B2.01

In order to create a product people love, start with the problem not with the solution. In this workshop Alexandra and Annamaria will focus on how to get in-depth knowledge of the user and its problems.

In the workshop, you will learn hands-on how to find out what customers want and how they form their jobs to be done. These insights will prove invaluable for making better product and design decisions and finding growth opportunities for your product or service.

CREATINGPRODUCTS

AND SERVICESPEOPLE WILL BUY

WITH JOBSTO BE DONE

RENE BASTIJANS &ANDREJ BALAZ4th floor C4.01

st

MORNING9:00 AM - 1:00 PM

Coffee Break 10:45 AM Lunch Break 1:00 PM

The aim of this workshop is to res-pond to the growing need of crea-ting new ecosystems of products & services that are deeply integrated in the physical world.

PHYSICAL FIGHTS BACK: BLENDING

PHYSICAL ANDDIGITAL DESIGN

DIEGO DALIA4th floor C4.02

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Workshop 1

Workshop 2

Workshop 4

Workshop 5

Workshop 3

This workshop offers insights for being successful at work, based on Eastern philosophies and martial arts (reason - intuition balance). Adopt the same skills as theSamurai!

This workshop will go over how to define and measure value in product development. Ideally, but notspecifically for Product Managers and managers of productdevelopment teams.

PRODUCTLEADERSHIP

LESSONS FROM THE SAMURAICHRIS LUKASSEN

4th floor C4.01

DEFINING AND MEASURING

VALUEMELISSA PERRI4th floor C4.08

In this workshop we will explore how to think beyond the screens we know. Participants will go through a series of interactive exercises to focus on objectives, contextand the environment.

MOVING BEYOND THE SCREEN

HUGO FROES4th floor C4.02

NOV 1 st

LEAN PRODUCT MANAGEMENT

JEFF GOTHELF4th floor C4.07

THE DOUBLE-W PROCESS:

TO SPRINT ASPRINTED MODEL

RUI QUINTA,THOMAS WALKER& LUÍS MEDEIROS

2th floor B2.01

While mantras of “build the right product” are common place, very few companies can successfully put in place modern product management practices that drive business results and optimize for customer success.

In this workshop, participants will be invited to take part in a supersprinted version of the Double-W process, a remote lean brandingservice developed by With Company.

WORKSHOPSAFTERNOON

2:30 PM - 6:30 PM

Coffee Break 4:15 PM

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Workshop 6

Workshop 7

Workshop 8

Workshop 9

Workshop 10

NOV 2nd

10

CONFERENCEMORNING

8:45 AM - 1:00 PM

Coffee Break 10:45 AM Lunch Break 1:00 PM

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8:45 AM

Opening SpeechAndré Marquet, Productized Co-Founder

9:00 AM

Escaping the Build TrapMelissa Perri

9:45 AM

Improving the Process ofProduct Decisions MakingTanya Aulachynskaya

10:15 AM

How Designers andEngineers Can BetterWork With Each OtherJoyce Yan

11:45 AM

Moving from a FeatureFactory to User ValueCreation OrganizationMichael Rutledge

11:15 AM

Ten Things to RememberWhile A/B TestingAmber Van Heck

11:30 AM

The Story of How We Saved an Australia Telco Millions of Dollars by Invaidating an IdeaAmjad Sidqi

12:00 AM

Good Product Team/Bad Product TeamMarty Cagan

12:45 AM

Discussion PanelMarty Cagan, Melissa Perri,Michael Rutledge, Ricardo Mesquita

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Coffee Break 4:15 PM Beer Break 6:15 PM

2:15 PM

Shipping Product at ScaleAislinn Treacy

2:30 PM

Behind the AI Curtain - Designing for Machine Learning ProductsCrystal C. Yan

3:00 PM

How Data drives ProductStrategy in Modern BusinessesJustin Bauer

2:00 PM

Success requires making tough decisions. Be brave or fail!Edik Mitelman & Maayan Gottlieb

NOV 2nd

3:30 PM

To a Billion and Beyond: Insights from Instagram’s GrowthLauren Vegter

CONFERENCEAFTERNOON

2:00 PM - 9:00 PM

4:00 PM

Debate #GirlsWhoProductMelissa Perri, Alexandra Lung, Alicia Goodwin, Kristina Walcker-Mayer

5:15 PM

Hacking Your Tractor withBlack Market Code: Case StudyJeff Gothelf

4:45 PM

Product ExperimentationPitfalls and How to Avoid ThemJon Noronha

6:00 PM

Beer & Networking Break

7:00 PM

General Magic Movie Screening+ DebateSarah Kerruish & Marty Cagan

9:00 PM

See You At The Party!Ferroviário

Combining rare footage from the early days of General Magic with contemporary stories of the Magicians today, this is the story of one of history’s most talented technology teams. The award-winning documentary will have one of its firstEuropean screenings at Productized 2018.

The film’s Co-Director Sarah Kerruish will join us for a Q&A session after the screening.

DON’T FORGET TO BRING YOUR BRACELET!

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NOV 2nd CONFERENCEGENERAL MAGIC MOVIE SCREENING

7:00 PM

Sarah KerruishGeneral Magic DirectorBefore moving back to London, Sarah lived in Silicon Valley for 15 years where she worked with some of the great inventors of our age. She is also a Chief Strategy Officer at Kheiron Medical

PRODUCTIZED PARTY9:30 PM

Rua de Santa Apolónia, 591100-468 Lisboa

9:15 PMNorth Entrance, 1st Floor

1 Spirit Drinkor 2 Soft Drinks

FOR THE FIRST 150 PEOPLE

Ferroviário Transfer to party

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Aislinn TreacyProduct Management LeadAislinn is passionate about program ma-nagement and bringing cross functional teams together. She introduced discipline to Intercom, enabling the company to de-liver product at scale with no slowdowns.

Alexandra LungSenior Product ManagerAlexandra is passionate about building products that achieve true impact,men-toring teams in crafting user experien-ces that solve real user problems and in developing products and business grow.

Amber Van HeckeProduct ManagerThere is tons of content on A/B testing available, and yet people still manage to mess it up. Take this greatopportunity to learn from Amber’s failu-res and success.

SPEAKERS &TRAINERS’ BIOSin alphabetical order

Amjad SidqiAssociate DirectorBuilding valuable products and services, Amjad advocates for autonomous teams that apply lean product management, user-centered design and extremeProgramming to build great product.

Andrej BalazSenior Service and UX DesignerAndrej currently works at the leading German innovation agency IXDS covering every step of the service design process from research, strategy to the details of interaction and design.

Annamaria BoheimSenior Product DesignerAfter working in different start-ups in Berlin, Annamaria is based in Paris and coaches large enterprise clients to bring a user-centred and lean UX approach into their product development processes.

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Christian BeckerFounderChristian supports companies to fast forward from a very first idea to valida-ted product, doing product strategy, user research, conception and testing – as coach, embedded or in interim positions.

Catherine LouisCo-founder & Agile CoachCatherine is a Certified Scrum Trainer™, independent Agile coach, and co-founder of the #PoDojo, also conducting research and training on “building security” into product.

Chris LukassenProduct SamuraiAward-winning product manager, mar-tial arts practitioner, and author of the informative how-to-business book, The Product Samurai, Chris is on a mission to change the way people create products.

SPEAKERS &TRAINERS’ BIOSin alphabetical order

Crystal C. YanProduct & UX US Digital ServicesCrystal is a product and experiencedesign leader, currently advising clients in the technology, healthcare, education, finance, and nonprofit sectors as an independent consultant.

Diego DaliaUX ResearchDuring his career, Diego has had a broad range of roles, designing digital products and services in several sectors, including healthcare, human resources, andauto-motive and travel & leisure industries.

Edik MitelmanSenior ManagerEdik is the Senior Manager, Head of AutoCAD Mobile at Autodesk, leading the group out of Tel Aviv to establish its crucial role within the AutoCAD global ecosystem.

Jens Otto LangeTrainer & Design Thinking CoachJens Otto Lange is a certified Design Thinking coach and trainer focussing on innovation for the digital world. Since 1997, Jens helps cross-functional teams to focus on customer needs.

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Evgeny PolynskiHead of Product ManagementAfter setting up the mobile division at MyHammer, Evgeny took over the role as Head of Product Management for eCommerce solutions in the automotive aftermarket at UCANDO.

Hugo FroesUX StrategistCreating intuitive designs fromconcept to implementation acrossmultiple platforms, Hugo’s mission is to create a complete experience for users while still catering to business needs.

Jeff GothelfAuthor An author, speaker and executive choach, Jeff co-founded Neo Innovation in NYC and helped build it into one of the most recognized brands in modern product strategy, development and design.

SPEAKERS &TRAINERS’ BIOSin alphabetical order

Jon NoronhaDirector of ProductJon Noronha is leading a team of Product Managers to discover new ways forcompanies to experiment more across websites, apps and every level of the stack.

Joyce YanSoftware EngineerJoyce is a software engineer atSpotify working on developing data privacy infrastructure. She has worked at Facebook, Snapchat and Google, and has lived in Germany and South Africa.

Justin BauerHead of Product ManagementJustin Bauer is VP of Product at Ampli-tude, where he has led the company’s product vision and strategy for the past 3 years, turning into the leading product analytics platform worldwide it is today.

Lauren VegterProduct ManagerLauren’s team drives Instagram’stop-of-funnel growth engine, which recently propelled the platform past one billion users as one of the fastest growing apps in the world.

SPEAKERS &TRAINERS’ BIOSin alphabetical order

Luís MedeirosCreative CopywriterWhen he is not touring with his dream pop band, Ditch Days, he spends his time at Lisbon-based Strategic DesignConsultancy With Company, working as a creative Copywriter.

Maayan GottliebAuthor & Founder Maayan’s experience spans multipledisciplines, starting as a softwareengineer, ending up transitioning toproduct management leading mission--critical and consumer products alike.

Marty CaganAuthor & Founder Founder of Silicon Valley Product Group and author of “INSPIRED”, Marty was most recently senior vice-president of product and design for eBay, defining products and services for the company.

Melissa PerriFounder & Lead InstructorMelissa specialises in adding the missing pieces to many Agile transformations: training the product teams andconsulting on strategy, structure,and process.

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Rene BastijansProduct Leader & CoachRene is a Product Leader and Coach turned Consultant. In the past, hehas led a corporate accelerationprogram with Portugal’s largestinsurance company.

Rui QuintaManaging Partner | StrategistDesign and passionate abouttypography he worked with several agencies and clients (IDEO, BBDO,FourSeasons, Jerónimo Martins…), in Portugal, Germany, Italy, Brasil.

SPEAKERS &TRAINERS’ BIOSin alphabetical order

Michael RuthledgeSenior Product ManagerMichael Rutledge is a Product and Transformation leader that has built products and coached teams all over the world, currently working as a Senior Pro-duct Manager with OLX Group, in Lisbon.

Stefan HaasCo-Founder & TrainerStefan is an independent agile coach and trainer for product development, in-novation and change at #PoDojo, using a cultural hacker’s attitude and mindset to break rules to foster creativity.

Thomas WalkerStrategic DesignerThomas is a creative Multidisciplinary Designer, using his experience andunderstanding of the impact of commu-nity and co-creation on remote work in a branding process called Double-W.

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Tanya AulachynskayaProduct ManagerOver the past 8 years Tanya has been participating in projects with broadinternational audience on the web and mobile. A fan of remote work with expe-rience on how to build remote teams.

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VENUE MAP

AUDITORIUM LUNCH

CHECK-IN

BREAKFAST

B2.01 WC

2nd Floor

WC C4.02C4.01

C4.08

C4.07MARTY CAGAN

1stFloor

4th Floor

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