Introduction to GPS: Global Product Strategy Creating ......International Product Manager...

25
About GPS: Organization, Positions and Expectations April 2015

Transcript of Introduction to GPS: Global Product Strategy Creating ......International Product Manager...

Page 1: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

About GPS: Organization, Positions and

Expectations

April 2015

Page 2: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

Global Product Strategy

(GPS)

Who are we?

Page 3: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

263 women 208 men

GPS who are we?

471 people

36 nationalities from 6 continents

Data as of Dec 2014

390 people 78%

Basel

47% men

53% women

22% SSF

Page 4: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

GPS

Therapeutic Areas Areas of

Functional Expertise

Core Business Partners

Immunology, Infectious Diseases, Opthamology (I2O)

Business Insights and Operations (BIO) including Established

Products

Oncology Global Pricing & Market Access

(GPMA)

HR

Neurosciences Global Public Affairs

(GPA)

Finance

Two locations: BASEL & SSF

HCO

Procurement

Page 5: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

BIO

• Strategic Insights • IDCP, BRC, ABP, MAP • Congress/Event Management • Digital strategy • Training • Launch Excellence

GPA

• Health Policy strategy • Patient Association work • Communications (media & IR) • Access Solutions

TAs

• Disease Area Strategy • Annual Brand Plans • Franchise Strategy

GPMA

• Operational Pricing • Epidemiology • MORSE • Personalized Reimbursement

Models (PRM)

Patient

Focused on delivering

Page 6: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

Areas of functional expertise

Therapeutic areas

Bill Anderson Head of Global Product Strategy

Claire Bennett Head GPS Human Resources

Jens Grueger Global Pricing & Market Access

Rick Fair TA Head Oncology

Niko Andre Global Medical Affairs

Ahmed Elhusseiny TA Head Neurosciences

Ueli Fankhauser TA Head Infectious Diseases and Immunology & Ophthalmology

a.i. Oliver Aben Head GPS Finance

Elizabeth Jeffords Global Business Insights & Operations

Peter Braun Global Public Affairs

GPS Leadership

Team

Page 7: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

GPS Remit: Two Pillars - Product & Portfolio Stewardship and Commercial Excellence

Real world data

Outcomes modeling

G P S I M PA C T Product & Portfolio Stewardship

Commercial Excellence

Molecule development plans

Therapeutic Area strategy

Annual brand & lifecycle plans

NME & indication approvals

Supply constraint plans

LOE management

Market insights & intelligence

IDCP management

Launch positioning & messaging

Forecasting & analysis

Innovative reimbursement models

Pricing support

Global Digital Strategies

Global Event Mgmt

Policy & advocacy

Product communications

Page 8: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

What is needed to work in GPS?

Page 9: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Product Manager (IPM) Expectations

To deliver this they need

• Country product management experience including experience of product

positioning and branding, ideally has launched a product, and has the

ability to influence across organizations

AND

• Track record of applying data and strategic insight to develop

proposals to differentiate a brand

9

Page 10: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

IPM 1 IPM 2 IPM 3 IPM 4

2 Years BU Manager 3 years Herceptin

Product Manager

2 years Medical Rep 1 year IPM Bitopertin

2 years Product

Manager

2 Years Product

Manager

2 Years Product

Manager Herceptin,

HER2 Testing

4 years Sr CI Mgr

(Basel)

1 year KAM in

Diagnostics

6 years academic

research

2 Years Product

Manager

1 year CI Mgr (Basel

PhD PhD 1 year Trainee

Business Analyst

2 years Market

Research & CI Mgr

2 years Assoc.

Product Mgr

1 year Sales Rep

10

Background of IPMs Experienced Leaders With Diverse Range of Backgrounds

Last

Position

before

IPM

Earlier

Positions

Page 11: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Product Manager (IPM) – Pharma Business

Job description

• Contributes to the development of the Global Marketing and Implementation Plan.

• Key message and campaign development

• Communication to affiliates of product positioning and branding.

• Develops marketing tools and globally organized marketing activities in support of the product.

• Plans and contributes to Regional Implementation Meetings (RIMs) and affiliate meetings

• Ensures consistent implementation of the global brand strategy by reviewing affiliate plans

• Identifies competitor activities and develops action to address them.

• Contributes to the development of the global marketing strategy

• Ensures consistent implementation of the the global marketing strategy through the affiliate companies (organisation of RIMs and affiliate meetings).

• Key contact person for the affiliate companies on product issues.

• Responsible for tactical implementation - Drives and coordinates development of marketing tools and activities (e.g. campaign development, brochures, training manuals, slide decks, internet/intranet sites and other e-media, branding guidelines, congress stand designs, satellite symposia, posters, give-aways, stand alone meetings).

• Drives and coordinates branding development/evolution process.

• Drives and coordinates distribution of publications supporting the product key messages.

• Contributes commercial ideas into planning for phase IV clinical trials.

• Manages branding and medical education agencies.

• Maintains up to date knowledge of the global market for the therapy area.

• Monitors competitor activity and recommends action.

• Initiates appropriate market research.

• Creates and fosters a strong team spirit and takes on the role of ‘product champion’.

• Cultivates and develops Key Opinion Leaders, product advocates, speakers.

• Prepares, implements and monitors international marketing budget.

• Provides input into public relations and pharmaco-economics strategy.

Purpose

The International Product Manager (IPM)

Is a global role based in Basel or

Nutley.

Is a member of the global product team

Is required to travel.

Reports to:

International Business Leader (IBL).

Context and Responsibilities

Key Activities Key Relationships

(excluding direct line management)

ROLE

PR/ Communication Agencies

(internal and external)

Roche Alliance Partners

(if applicable)

Market Research

(internal and external)

Decision-Making Authority

Agency selection

Branding management (eg branding guidelines, promotional items and materials)

Budget decisions

Event management

Outputs

Clear positioning, messaging and branding guidelines.

Impactful events in terms of congresses and stand alone meetings.

Effective promotional and medical education materials.

Consistent implementation of global strategy through frequent communication with affiliates.

Affiliate Product

Managers

International Business

Team

Lifecycle Team

Key Opinion Leaders

Page 12: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Product Manager

Qualifications

– A marketing or science degree, ideally combined with an MBA

Experience

– Sales representative experience in the Pharmaceutical industry for a minimum of 18 months

– Country product management experience for a minimum of 4 years

– Product positioning and branding

– Has demonstrated experience of translating science into marketing messages

– Managed branding, medical education and PR/Communication agencies

– Budget management experience

– Has achieved sales and marketing goals

– Ideally has launched a product

– Market analytics

Preferred Role Qualifications, Experience, Knowledge and Competencies

Knowledge

– Understands the sales/marketing relationship

– Key Opinion Leader development and management

– Regulatory requirements

– Drug development process

– How to work in cross functional teams

– Cultural awareness/sensitivity

– Budgeting and forecasting process

Competencies – Roche High-Performance (Leadership)

Competencies – Organization skills – Communication skills – Presentation skills – Negotiation skills – Influencing skills – Creativity – Project Management – Strategic thinker

Page 13: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Business Leader (IBL) Expectations

To deliver this they need

• Wide commercial experience in sales and marketing, regional and

preferably global project/role experience, able to influence and lead

organisations

AND

• Track record of making strategic commercial decisions

and aligning the organization behind them

13

Page 14: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

IBL 1 IBL 2 IBL 3 IBL 4

European Launch

Leader

2 years IPM IPM Actemra 2 years Regional

DAM

Oncology Marketing

Unit Mgr HER2

1 year Sales Rep

(Tissue Dia)

IPM Mabthera RA 1 year Brand Team

Leader

Product Manager 3 years Project

Manager Disease

Management

Sr Product Mgr 2 years Sr Brand Mgr

Junior Product

Manager

1 year Assoc Product

Mgr

Assoc Product Mgr 1 year Brand Mgr

Sales Rep 2 years Assoc Brand

Mgr

5 years Sales Rep

14

Background of IBLs Experienced Leaders With Diverse Range of Backgrounds

Last

Position

before

IBL

Earlier

Positions

Page 15: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Business Leader (IBL) – GPS

Job description

• Provide business input to, and implement, the strategic Lifecycle Plan.

• Develops Global Marketing Plan.

• Develops business information package as part of the IDCP process (if applicable)

• Develop and implement all marketing elements of the Plan.

• Align HQ and affiliate strategic activities.

• As the “Product Champion” leads and motivates the International Business Team.

• Provide input into the lifecycle management team and its sub-teams (e.g. clinical, regulatory, technical etc) ensuring alignment of Lifecycle Team activities that maximise utilisation, market share and new product value.

• Management of the rolling global marketing budget.

• Ensures that lifecycle and promotional activities maximise appropriate use of current and future (e.g. lifecycle) brands.

• Human Resources Management – recruitment, compensation, performance management, succession planning, talent management etc.

• Creates an environment of strong team spirit, good communication, high motivation and inspires team members to achieve goals.

• Creates the long term strategic vision for the brand.

• Periodically refines the strategic business, launch and marketing plans.

• Leads, sets goals and aligns the International Business Team to develop and implement the global marketing plan.

• Trouble-shooting responsibility – takes ownership for resolving issues that have an impact on the project.

• Manages the execution of all business-related plans – including branding, positioning, message strategy, pricing, PR/Communications, publications, congresses, etc.

• Identifies new market opportunities and manages market risks.

• Prepares and tracks the rolling global marketing budget and recommends budgetary adjustments in response to internal/external influences.

• Aligns HQ and affiliate strategic activities.

• Challenges the thinking and decisions of other functions in order to maximise appropriate use of brand(s) and Roche perception.

Purpose

The International Business Leader (IBL) Is a global role based in Basel. Is a member of the Lifecycle Team. Leads the International Business Team. Is required to travel nationally and internationally. Reports to: Lifecycle Leader (LCL) or commercial director. Responsible for: International Product Manager (s) Assistant (s) Matrix team responsibility for International Business

Team, and HQ business team including International Business Analyst, International Communication Manager, Global Competitive Intelligence Manager and International Congress Manager.

Context and Responsibilities

Key Activities Key Relationships

(excluding direct line management)

ROLE

Lifecycle Team

HR Team Roche Alliance

Partners (if applicable)

International Communication and Congresses

External Agencies

International Business

Team

Decision-Making Authority

Execution of the Strategic Lifecycle Plan Human Resources Decisions Budget allocation.

Outputs

Clear HQ/Affiliate strategic action plans. Communication to key markets. Establish global sales and unit forecasts. Business strategy and plans, global positioning, branding

guidelines, core messages. Sales achieve forecasts/expectations.

Affiliates Senior Commercial

& New Products Teams

International Business

Team

Health Economics and Pricing

Business Analytics and Forecasting

Public and Investor Relations

Page 16: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Business Leader - GPS

Qualifications

– A marketing or science degree is required.

– An MBA is preferred/desirable.

Experience

– Significant (minimum 5 years) Pharmaceutical sales and marketing experience, preferably in both global and local roles. This includes product management, sales management, and sales/medical representative experience.

– Track record of making strategic commercial decisions and aligning the organization behind them.

– Has made impactful presentations to senior management and the external environment.

– Has managed people – including recruitment and performance management of employees.

– Has experience of managing a project and its financial, human and IT resources.

– Has demonstrated leadership of cross functional teams

Preferred Role Qualifications, Experience, Knowledge and Competencies

Knowledge – Understands the drug development

process. – Appreciates the diversity of working across

multiple cultures and countries. – Pharmaceutical industry and relevant

therapeutic area knowledge. – Best practice in managing and motivating

teams.

Competencies – Roche High-Performance (Leadership)

Competencies – Organization and planning skills – Communication skills – Presentation skills – Influencing/Persuasion skills – Strategic thinking – Results orientation – Entrepreneurial spirit

Page 17: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

International Payer Strategy Leader (IPSL) Expectations

To deliver this they need

• Excellent knowledge of the global healthcare and pricing environment, and

payer evidence and value demonstration requirements, either by working

directly or in collaboration with pricing and market access in a country

AND

• Track record of leading a team to drive strategic decisions and

aligning the cross-functional stakeholders behind them 17

Page 18: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

IPSL 1 IPSL 2 IPSL 3 IPSL 4

4 years Pricing &

Market Access in

Region

3 years Government

Affairs

2 years Health Econ in

Global

International

Assignment in Global

Market Access

6 years Pricing &

Market Access in

affiliate

8 years Pricing &

Market Access in

affiliate

2 years HE in affiliate 6 years Medical

Manager in affiliate

2 years Sales in

affiliate

MBA 2 years HE in

consultancy

2 year Regulatory Mgr

in affiliate

MS in HE 2 years HE in

Government

18

Background of IPSLs Experienced Leaders With Diverse Range of Backgrounds

Last

Position

before

IPSL

Earlier

Positions

Page 19: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

19

Date: March 2015 Location: Global Reports To: Pipeline Head, Franchise Head, or Therapeutic

Area (TA) Head, GPMA Therapeutic Areas Direct Reports: None

Function: Global Product Strategy Job Family: GPMA Therapeutic Areas Position Summary Key Accountabilities Key Relationships

GMPA Therapeutic Areas are key groups within Global Pricing

and Market Access (GPMA) responsible for developing and

driving robust, best-in-class global market access and pricing

strategies that help create and optimize market access and

overall financials for early and late-stage molecules/products

across Roche Pharma’s portfolio.

You will lead development and ensure robust and timely delivery

of early market access and pricing strategies for pipeline (pre-

Lifecycle Investment Point) molecules in the assigned

therapeutic area (TA). You will ensure development and delivery

of global market access and pricing strategies that help position

the assigned molecule(s) for successful development, ensure

sound investment decisions, and facilitate optimal market entry.

You will work with a host of internal cross-functional partners

and stakeholders. You will also develop and cultivate

relationships with key external influencers and stakeholders,

including key opinion leaders.

Given the nature of this position, you will as act as a standing or

ad hoc member of various cross-functional teams, such as the

Core Team. When applicable, you may form and lead the

International Payer Strategy Team (IPST) and the Global Payer

Evidence Team (GPET) until transition of the molecule to a Late-

Stage IPSL.

All Roche employees are expected to effectively contribute to

cross-functional collaboration and coordination and comply with

all laws, regulations, policies & procedures that govern our

business.

In this position, you will be primarily accountable for consistently,

effectively:

Optimizing investment decisions and supporting successful

product development and market entry for Roche Pharma

molecules by providing early market access and pricing strategy

expertise

Acting as a standing or ad hoc member in cross-functional teams

and providing timely and robust early market access and pricing

strategic and tactical inputs into cross-functional strategies and

decision-making

Driving cross-functional market access and pricing alignment in

accordance with global pipeline strategies, objectives and goals

Assuming accountability for early market access and pricing

strategy deliverables for the assigned molecule(s), including:

o Developing and delivering timely and robust market

evaluations and insights

o Providing robust and timely inputs into product forecasts,

Disease Area Strategies, Target Product Profiles (TPPs),

Clinical Development Plans (CDPs) and Integrated

Development and Commercialization Plans (IDCPs)

o Developing and delivering robust and timely Early Pricing

Guidance (EPG)

o Where applicable, developing and delivering a robust Global

Payer and Pricing Plan (GPPP) for transition to late-stage

o Conducting and delivering market access and pricing

evaluation and input into licensing or other external

partner/collaborator opportunities

Where applicable, leading the IPST and GPET

Managing external consultant/vendor relationships and

deliverables

Establishing and cultivating cross-functional relationships.

Working collaboratively with all internal/external partners and

stakeholders

Ensuring assigned goals and objectives are met and that assigned

projects and other work are completed on time, to high standards

and within budget

The following diagram illustrates the internal and external functions

or parties with whom you would regularly work:

Internal –

o Affiliate and Regional Market Access and Pricing

functions and teams

o Business Insights & Operations

o Disease Area Directors

o Global Development Teams

o Global Payer Evidence Teams (where applicable)

o Global Product Strategy Therapeutic and Disease Area

Teams (Core Team, etc.)

o GPS/Pharma Finance

o gRED/pRED

o International Payer Strategy Teams (where applicable)

o Modelling, Outcomes Research, Statistics and

Epidemiology (MORSE)

o Pharma Partnering (where applicable)

o Pharma Portfolio Management

o Pipe Teams

o Strategic Review/Decision-Making Committees

o Other GPMA and GPS functions and teams

External –

o Consultants/Vendors

o HTA and Other Experts

o Industry/Professional Associations

o Payers and Reimbursement Authorities (where

applicable)

DRAFT

Page 20: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

20

Key Experience Used in this Position Example Responsibilities Early development planning &

management

Launch planning & management

Leading/working in global project

teams

Market access

Pricing

Reimbursement

In this position, you will:

Early Market Access and Pricing Strategy Planning/Development:

o Lead development and implementation of the early market access and pricing strategies for assigned pipeline (pre-LIP) molecule(s)

o Act as a standing or ad hoc member in cross-functional teams, e.g., Core Team

o Work closely with Disease Area Directors and IDCP teams to ensure inclusion of the market access and pricing perspective into Disease Area

Strategies, Target Product Profiles, Clinical Development Plans and Integrated Development and Commercialization Plans

o Lead development and delivery of robust market access and pricing evaluations and insights, including generation of competitive intelligence

and market trends

o Assume accountability for ensuring global market access and pricing deliverables position the assigned molecule(s) for optimal market entry,

pricing and reimbursement levels

o Provide market access and pricing inputs for product forecasts and ensure, in collaboration with global and regional partners, the

endorsement of these inputs by the relevant governance committees

o As applicable, provide input for the evaluation of licensing or other external partner/collaborator opportunities

o For molecules transitioning to Pharma’s Late-Stage Portfolio:

Lead development and delivery of the Global Payer and Pricing Plan (GPPP) by working in close collaboration with various internal

partners and stakeholders

Lead/chair the IPST to ensure proactive involvement and alignment across pricing, market access and related teams in key markets,

including assessing reimbursement and access prospects, identifying evidence requirements and aligning market access, pricing, payer

and reimbursement strategies accordingly

Lead the GPET in the definition, conduct and delivery of evidence

Ensure effective transition of the IPST, GPET and GPPP to the assigned Late-Stage IPSL

Early Market Access and Pricing Strategy Implementation/Execution:

o Provide ongoing market access, pricing, payer and reimbursement inputs into cross-functional teams, including Core Team, Global

Development Team (GDT), etc.

o Manage execution of early market access and pricing strategies, including contributing to publications, abstracts, external presentations, etc.

Network Management:

o Build a strong partnership with other team members across GPMA and GPS

o Ensure strong collaboration with other cross-functional Roche groups, Pharma regions and affiliates

o Where applicable, oversee and manage the work of external vendors to ensure within budget, on time and high quality deliverables

Early Market Access and Pricing Expertise:

o Stay abreast of internal and external developments, trends and other dynamics to maintain an in-depth understanding of business and

market strategies and drivers relevant to the assigned therapeutic area as well as regulator and payer practices and requirements in the

different key Pharma markets

o Educate internal partners and stakeholders on early market access and pricing strategy development practices and methodologies, including

relevant internal and external factors and dynamics

o Participate in and contribute to internal training programs

o As assigned, participate in other special projects or initiatives

Key Functional Skills/Competencies Used in

this Position Analytics

Coverage & reimbursement

Cross-affiliate coordination

Evidence generation

Health technology assessments

Launch readiness

Long-range revenue planning

Market access strategy

Market research & planning

Multicultural awareness

Patient access

Payer & reimbursement authority

interactions (where applicable)

Pharmacoeconomic research

Pipeline strategy

Pricing strategy

Publications planning & management

Thought leader relationship

development/management

Working with strategic

governance/decision-making

committees

Page 21: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

21

Qualifications, Experience, Knowledge, Skills & Abilities

Candidates for this position should hold the following qualifications, have the following experience, and be able to demonstrate the following knowledge, skills

and abilities to be considered as a suitable applicant. Please note that except where specified as “preferred,” or as a “plus,” all points listed below are considered

minimum requirements.

Qualifications Knowledge Bachelors Degree in business, finance, economics, health

economics, life sciences, public health, public policy, marketing or

a related discipline

MBA or other Graduate or higher-level Degree in science, business

or a related discipline is preferred

Strong knowledge of the pharmaceutical or related industry (including considerable

knowledge of and exposure to drug development, regulatory, manufacturing,

procurement, supply chain and commercialization processes)

Strong knowledge of key business factors and dynamics in the pharmaceutical or

related industry, including competition, pricing and payer reimbursement

requirements, product marketing, operational pricing, etc.

Strong knowledge of the role health economics and outcomes research plays in

drug development and commercialization strategies and processes

Strong knowledge of primary and secondary payer research

Strong knowledge of relevant laws, regulations and policies that govern the

pharmaceutical industry in major markets

Relevant therapeutic area knowledge is a plus

Knowledge of, or experience working with, business development, alliance partners

and/or licensing activities

Multicultural awareness

Experience Skills/Abilities 6 or more years’ experience in pharmaceutical or related pricing,

reimbursement, health economics, epidemiology, outcomes

research, other market access domains, sales, marketing, market

research, strategic planning, business development, finance, etc.

2 or more years’ pricing, reimbursement and market access

strategy development experience at the affiliate or regional levels

Significant project and budget management experience

International or global work experience is preferred

Previous experience in the same or similar therapeutic area of

assignment is a plus

Proven track record of meeting or exceeding objectives and goals

Strong consulting skills: active listening skills, ability to extract and quickly process

key information, summarize key needs or interests of internal customers, and provide

targeted and appropriate insights and recommendations

Outstanding financial acumen

Strong analytical skills: demonstrable ability to use quantitative and qualitative

analytics to identify opportunities or risks and help inform and shape strategies and

plans

Strong communication and presentation skills

Strong organizational and time management skills: proven ability to effectively

manage and complete multiple priorities and projects

Strong influencing and negotiation skills: proven abilities to influence without

authority

Strong customer orientation/focus

Strong interpersonal and partnering skills: proven abilities to work effectively and

efficiently in cross-functional, often virtual and matrix teams

Ability to travel globally

Fluent written and verbal English

Page 22: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

What we expect from a DAD

To deliver this they need

• Commercial, drug development, business development, pipeline strategy or

market planning experience, with knowledge of drug development process

AND

• Previous people management experience, and of leading the

development and implementation of commercial or product

development strategy

22

Page 23: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

DAD 1 DAD 2 DAD 3 DAD 4 DAD 5

3 years as Brand

Leader in Global

0.5 years in Public

Policy in Region

2 years as Pipeline

Franchise Leader

in Affiliate

5 years in Market

Analysis &

Strategy in Affiliate

1 year Rotation as

DAD

1.5 years in Global

Product Marketing

1 year in Sales

Management in

Affiliate

1.5 years in

Product Marketing

in Affiliate

3 years in Pricing

in Affiliate

7 years Regulatory

Affairs in Product

Development

1 year in Portfolio

Marketing in

Region

10 years in Product

Marketing in

Affiliate

2 years in Global

Medical Affairs

2 years in Global

Portfolio Planning

4 years in Global

Project Management

1 year as Business

Unit Manager in

Affiliate

4 years in Sales in

Affiliate

3 years as Medical

Science Liaison

2 years in Clinical

Trial Consulting

5 years in Product

Marketing in

Affiliate

8 years as

Academic Clinician

4 years in

Biostatistics

2 years in Sales in

Affiliate 23

Background of DADs Experienced Leaders With Diverse Range of Backgrounds

Last

Position

before

DAD

Earlier

Positions

Page 24: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

Disease Area Director (DAD) – Global Product Strategy

Job Description – Page 1 of 2

The Disease Area Director is the steward of the Pharma strategy for a given disease area

Strategy & Business

• Provides strategic and business input

into the development of Target Product

Profiles, Clinical Development Plans,

and LifeCycle Investment Point (LIP)

Criteria for pipeline molecules

• Directs the development of global

business cases and revenue forecasts

and is accountable for these at Business

Review Committees

• Represents GPS in assessment of

external opportunities, provides strategic

and business input to Partnering

Leadership & People Management

• Leads commercial strategies for pipeline

molecules until LIP

• Acts as interim International Business

Leader (IBL) for pipeline molecules

following LIP until Phase 3 Go decision,

if an IBL has not been assigned

• Builds and maintains strong and

effective IDCP and DAS teams

• Ensures appropriate and timely

performance feedback to functional and

country line managers of IDCP and DAS

team members

Purpose

Location:

Global role based in Basel or San Francisco

Reports to:

GPS Senior DAD (I2O & Neuroscience)

GPS Franchise Head (Oncology)

Responsible for:

Matrix: Disease Area Strategy (DAS) Team

IDCP team

Location and Reporting Lines

Key Activities Key Relationships

DAD

• Disease Area Context

• Pharma Disease Area Strategy

• Disease Opportunity Assessments

• IDCP Package

• Business Case for pipeline molecules

• Commercial Strategy for pipeline

molecules

The DAD is accountable for:

• Establishing the strategic context and

developing the Pharma strategy for a

given disease area

• Developing and reviewing disease

opportunity assessments with R&D and

GPS leadership, to inform R&D portfolio

go/no-go decisions

• Leading the Integrated Development and

Commercialization Planning (IDCP)

process to inform Lifecycle Investment

Point (LIP) decisions

Accountability

Project

Team

Leader

Outputs

Development

Subteam

Leader

Research

Team

Leader

Biomarkers

Leader

Pre-LIP Global

Development

Team Leader

Global

Regulatory

Leader

Pipeline &

Portfolio

Planning

RED Team

Project

Manager

Partnering

Deal Team

Leader

Partnering

Business

Analyst

US Pipeline

Marketing

Lead

EU Regional

Disease Area

Manager

APAC Regional

Disease Area

Manager

EU

New Product

Planning Leads

PD

DRC

Chair

GPS

TA

Head

International

Payer Strategy

Leader

EU Regional

Pricing Strategy

Leader

International

Medical

Director

LifeCycle

Leader

Technical

Team

Leader

gRED/pRED

DRC

Chair

Strategic

Insights

Manager

Competitive

Intelligence

Manager

Page 25: Introduction to GPS: Global Product Strategy Creating ......International Product Manager Qualifications –A marketing or science degree, ideally combined with an MBA Experience –Sales

Disease Area Director (DAD) – Global Product Strategy Job Description – Page 2 of 2

Qualifications

• Bachelors Degree (Business, or Science discipline is a plus)

• MBA or other related graduate-level degree is preferred (Master’s

or Doctoral degree in a life sciences field is a plus)

Experience

• 8 years or more previous experience in marketing, market planning,

drug development, business development, or pipeline strategy in the

pharmaceutical or biotech industry

• Previous people management experience is required

• Previous experience in leading the development and implementation

of product development or commercial strategy

• Demonstrated understanding of therapeutic area is preferred

• Proven track record for consistently meeting or exceeding financial

and/or other quantitative targets as well as qualitative goals

Role Qualifications, Experience, Knowledge and Competencies

Knowledge

• Past experience with and knowledge of the drug development process (pre-clinical and Phase I–III)

• Demonstrated knowledge of scientific communication development and execution is preferred

Skills & Competencies

• Exemplifies the Leadership commitments and demonstrates the Roche Core Competencies at the highest level

• Demonstrated ability to lead development and execution of complex plans across multiple priorities

• Demonstrated ability to manage conflicts and ambiguity to drive clarity and deliver results