Post on 31-Mar-2015
Internal Use Only
Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings.
Finish: Consumers shop Drapery Hardware by finish first.• Levolor DDH offers a plated finish – not painted.
• Why does this matter? Over 80% of soft treatments sold today at THD require the rod to be seen in the window - making the finish quality of the rod a strong consideration for the consumer. Plated product is higher quality and gives a higher end appearance. With painted product, the finish can scratch off. 60% of the top selling Martha Drapery Panels have an exposed pole.
• Levolor DDH offers finish consistency between the finials and the rod. • Why does this matter? Consumers purchase decorative drapery hardware to be seen in
the window, and they expect that the finals and rod have a consistent finish.
• Levolor DDH offers a broad that assortment of trend-right finishes to compliment any décor.
Price: Consumers value having multiple options when selecting the perfect style and shape for their finial designs, and Levolor offers a wide selection of diameters and designs to meet every budget.
Levolor’s sizes and geometries are well aligned with consumer trends
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Drapery Hardware
Wood Components
All in One Sets
Bridge Sets
Basic White Goods
Accessories
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5/8” Bridge Sets:Opening Price Point Sets starting at $11.97Exclusive collection to Levolor
28-48” and 48-84” 9/16” Ball SN: 149-259, 149-460
28-48” and 48-84” 5/8” Square ORB: 834-252, 834-087
28-48” and 28-84” 5/8” Scroll Black: 834-384, 834-417
¾” Rod and Finial Sets:THD’s highest performing category starting at $15.97Levolor offers up to 13 different styles/finishes, the competition offers 5
48-84” ¾” Ball SN: 396-884
48-84” ¾” Ball Black: 593-932
48-84” ¾” Mahogany Urn: 575-073
48-84” ¾” Contempo SN: 561-985
Collections and Never Outs
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1” Heritage Sets:Levolor’s Premium Collection starting at $39.97Multi-pass finishes and unique finial designsTelescoping lengths up to 144”
72-144” 1” Classique SN Ball 791-880
72-144” 1” Camden ORB 792-045
¾” and 1” Double Rod Sets:More substantial, upscale look starting at $28.97Allows for a layered look with increased energy efficiencyExclusive Collection to Levolor
Accessories:Don’t forget to add on the accessories to create a customized look!Holdbacks, Extra Brackets, and Clip Rings all compatible with ¾” and 1” diameter sets
Collections and Never Outs
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Wood Components:Trend right furniture finishes for a customized lookExclusive collection to Levolor
Mahogany Rings: 416-034
Mahogany Bracket: 416-079
Ball Finial Mahogany: 410-852
White Rings: 415-966
White Bracket: 416-051
Ball Finial White: 410-587
Basic Hardware:For basic, functional needsThis collection is meant to be concealed in the window
Heavy Duty Single Curtain Rod: 869-457
Curtain Rod Bracket Single: 869-929
7/16” Tension Rod: 869-694
Collections and Never Outs
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Drapery Hardware-Application Secondary Purchase
Functional and/or Fashionable
Drapery Styles1.Rod Pocket
2.Pinch Pleat
3.Tab/Tie Top
4.Ring Top
5.Grommet Top
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Drapery Hardware-Application
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Drapery Hardware-Application
MST Top
SellerSKU
Easy Find #
SKU Details Image DescriptionPanel Style
Coordinating Levolor
Hardware
1 776-268 31
HDT TWEED-MONKS-PANEL-50x84
Subtle tweed
texture in woven room
darkening. Wood
Components Mahogany
2 777-342 8
HDFINE SH-
HVYCR-PANEL-60x84
100% Polyester high twist
voile.Double Rod & Bridge Sets
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MST Top
SellerSKU
Easy Find
#SKU Details Image Description
Panel Style
Coordinating Levolor
Hardware
3 775-395 5
HD CLASSIC-
SILHO-PANEL-50X84
Classic and
versatile 100% cotton duck.
Exposed Pole
Bridge Set Black Scroll
4 777-177 7
HDFINE SH-
PURWT-PANEL-60X84
100% Polyester high twist
voile.
Double Rod & Bridge Sets
Drapery Hardware-Application
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Drapery Hardware-Application MST Top
SellerSKU
Easy Find #
SKU Details Image DescriptionPanel Style
Coordinating Levolor Hardware
5 776-583 6
HDOGEEDOT-
BNALP-PANEL-50X84
Traditional printed ogee
design exclusive to
Martha Steward, printed
cotton duck.Exposed
PoleDouble Rod Hertiage SN
6 775-494 4
HD CLASSIC-
TSOIL-PANEL-50X84
Classic and
versatile 100% cotton duck.
Exposed Pole
Wood Components Mahogany
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Drapery Hardware-Application MST Top
SellerSKU
Easy Find #
SKU Details Image DescriptionPanel Style
Coordinating Levolor Hardware
7 777-210 9
HDFINE SH-
TSOIL-PANEL-60X84
100% polyester high twist
voile.
Exposed Pole
Double Rod Hertiage SN
8 777-045 35
HDT CREPE-TSOIL-PANEL-50X84
Woven jacquard
textured solid, foam backed
for the ultimate in added
warmth and room
darkening.Rod & Finial Mahogany
Urn
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Drapery Hardware-Application MST Top
SellerSKU
Easy Find #
SKU Details Image DescriptionPanel Style
Coordinating Levolor Hardware
9 775-461 2
HD CLASSIC-PURWT-PANEL-50X84
Classic and versatile
100% cotton duck.
Exposed Pole
Rod & Finial Contempo
SN
10 775-362 3
HD CLASSIC-
SPUD-PANEL-50X84
Classic and versatile
100% cotton duck.
Exposed Pole
Rod & Finial Contempo
SN
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Drapery Hardware- Execution
Managing DDH Business Inventory
Job Lot Quantity Never Out List High Margin Product
POG Integrity
Who is responsible for DDH, what do they do? Levolor Sales Rep Store Associate MET
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Drapery Hardware - Key Takeaways
Levolor is the MOST recognized brand in window coverings and offers quality drapery hardware to solve every need and meet every price point.
Levolor offers the most consistent and trend right finishes to coordinate with any décor from traditional wood stains to contemporary satin nickel.
Drapery Hardware is a large percentage of the Levolor business at a high margin for the store. It is imperative to ensure POG Integrity and sufficient stock levels to keep the set shoppable and drive the business.