Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings....

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Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first . Levolor DDH offers a plated finish – not painted. Why does this matter? Over 80% of soft treatments sold today at THD require the rod to be seen in the window - making the finish quality of the rod a strong consideration for the consumer. Plated product is higher quality and gives a higher end appearance . With painted product, the finish can scratch off. 60% of the top selling Martha Drapery Panels have an exposed pole . Levolor DDH offers finish consistency between the finials and the rod. Why does this matter? Consumers purchase decorative drapery hardware to be seen in the window , and they expect that the finals and rod have a consistent finish. Levolor DDH offers a broad that assortment of trend- right finishes to compliment any décor. Price: Consumers value having multiple options when selecting the perfect style and shape for 2 3 1

Transcript of Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings....

Page 1: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings.

Finish: Consumers shop Drapery Hardware by finish first.• Levolor DDH offers a plated finish – not painted.

• Why does this matter? Over 80% of soft treatments sold today at THD require the rod to be seen in the window - making the finish quality of the rod a strong consideration for the consumer. Plated product is higher quality and gives a higher end appearance. With painted product, the finish can scratch off. 60% of the top selling Martha Drapery Panels have an exposed pole.

• Levolor DDH offers finish consistency between the finials and the rod. • Why does this matter? Consumers purchase decorative drapery hardware to be seen in

the window, and they expect that the finals and rod have a consistent finish.

• Levolor DDH offers a broad that assortment of trend-right finishes to compliment any décor.

Price: Consumers value having multiple options when selecting the perfect style and shape for their finial designs, and Levolor offers a wide selection of diameters and designs to meet every budget.

Levolor’s sizes and geometries are well aligned with consumer trends

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Page 2: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware

Wood Components

All in One Sets

Bridge Sets

Basic White Goods

Accessories

Page 3: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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5/8” Bridge Sets:Opening Price Point Sets starting at $11.97Exclusive collection to Levolor

28-48” and 48-84” 9/16” Ball SN: 149-259, 149-460

28-48” and 48-84” 5/8” Square ORB: 834-252, 834-087

28-48” and 28-84” 5/8” Scroll Black: 834-384, 834-417

¾” Rod and Finial Sets:THD’s highest performing category starting at $15.97Levolor offers up to 13 different styles/finishes, the competition offers 5

48-84” ¾” Ball SN: 396-884

48-84” ¾” Ball Black: 593-932

48-84” ¾” Mahogany Urn: 575-073

48-84” ¾” Contempo SN: 561-985

Collections and Never Outs

Page 4: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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1” Heritage Sets:Levolor’s Premium Collection starting at $39.97Multi-pass finishes and unique finial designsTelescoping lengths up to 144”

72-144” 1” Classique SN Ball 791-880

72-144” 1” Camden ORB 792-045

¾” and 1” Double Rod Sets:More substantial, upscale look starting at $28.97Allows for a layered look with increased energy efficiencyExclusive Collection to Levolor

Accessories:Don’t forget to add on the accessories to create a customized look!Holdbacks, Extra Brackets, and Clip Rings all compatible with ¾” and 1” diameter sets

Collections and Never Outs

Page 5: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Wood Components:Trend right furniture finishes for a customized lookExclusive collection to Levolor

Mahogany Rings: 416-034

Mahogany Bracket: 416-079

Ball Finial Mahogany: 410-852

White Rings: 415-966

White Bracket: 416-051

Ball Finial White: 410-587

Basic Hardware:For basic, functional needsThis collection is meant to be concealed in the window

Heavy Duty Single Curtain Rod: 869-457

Curtain Rod Bracket Single: 869-929

7/16” Tension Rod: 869-694

Collections and Never Outs

Page 6: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application Secondary Purchase

Functional and/or Fashionable

Drapery Styles1.Rod Pocket

2.Pinch Pleat

3.Tab/Tie Top

4.Ring Top

5.Grommet Top

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Page 7: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application

Page 8: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application

MST Top

SellerSKU

Easy Find #

SKU Details Image DescriptionPanel Style

Coordinating Levolor

Hardware

1 776-268 31

HDT TWEED-MONKS-PANEL-50x84

Subtle tweed

texture in woven room

darkening. Wood

Components Mahogany

2 777-342 8

HDFINE SH-

HVYCR-PANEL-60x84

100% Polyester high twist

voile.Double Rod & Bridge Sets

Page 9: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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MST Top

SellerSKU

Easy Find

#SKU Details Image Description

Panel Style

Coordinating Levolor

Hardware

3 775-395 5

HD CLASSIC-

SILHO-PANEL-50X84

Classic and

versatile 100% cotton duck.

Exposed Pole

Bridge Set Black Scroll

4 777-177 7

HDFINE SH-

PURWT-PANEL-60X84

100% Polyester high twist

voile.

Double Rod & Bridge Sets

Drapery Hardware-Application

Page 10: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application MST Top

SellerSKU

Easy Find #

SKU Details Image DescriptionPanel Style

Coordinating Levolor Hardware

5 776-583 6

HDOGEEDOT-

BNALP-PANEL-50X84

Traditional printed ogee

design exclusive to

Martha Steward, printed

cotton duck.Exposed

PoleDouble Rod Hertiage SN

6 775-494 4

HD CLASSIC-

TSOIL-PANEL-50X84

Classic and

versatile 100% cotton duck.

Exposed Pole

Wood Components Mahogany

Page 11: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application MST Top

SellerSKU

Easy Find #

SKU Details Image DescriptionPanel Style

Coordinating Levolor Hardware

7 777-210 9

HDFINE SH-

TSOIL-PANEL-60X84

100% polyester high twist

voile.

Exposed Pole

Double Rod Hertiage SN

8 777-045 35

HDT CREPE-TSOIL-PANEL-50X84

Woven jacquard

textured solid, foam backed

for the ultimate in added

warmth and room

darkening.Rod & Finial Mahogany

Urn

Page 12: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware-Application MST Top

SellerSKU

Easy Find #

SKU Details Image DescriptionPanel Style

Coordinating Levolor Hardware

9 775-461 2

HD CLASSIC-PURWT-PANEL-50X84

Classic and versatile

100% cotton duck.

Exposed Pole

Rod & Finial Contempo

SN

10 775-362 3

HD CLASSIC-

SPUD-PANEL-50X84

Classic and versatile

100% cotton duck.

Exposed Pole

Rod & Finial Contempo

SN

Page 13: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware- Execution

Managing DDH Business Inventory

Job Lot Quantity Never Out List High Margin Product

POG Integrity

Who is responsible for DDH, what do they do? Levolor Sales Rep Store Associate MET

Page 14: Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Drapery Hardware - Key Takeaways

Levolor is the MOST recognized brand in window coverings and offers quality drapery hardware to solve every need and meet every price point.

Levolor offers the most consistent and trend right finishes to coordinate with any décor from traditional wood stains to contemporary satin nickel.

Drapery Hardware is a large percentage of the Levolor business at a high margin for the store. It is imperative to ensure POG Integrity and sufficient stock levels to keep the set shoppable and drive the business.