Interesting Points about the brand IKEA

Post on 19-Jul-2015

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Transcript of Interesting Points about the brand IKEA

IKEA is the world's best known brand in ready to assemble furnitures.Some of most interesting points on the IKEA's journey are listed below.

● Ingvar Kamprad founded the IKEA in Sweden in the year 1943.● IKEA stands for Ingvar Kamprad (founder) and Elmlaryd Agunnaryd (village in which it

was started).● Ingvar Kamprad used milk Vans to distribute his products initially.● In 1951, Furnitures were added to the product line.● In 1951,it printed its first catalogue.● In 1955 ,it started designing the Furnitures.● The first store was opened in 1958.● In 1963 , it opened its first store outside Sweden in Norway(Oslo).● In 1980's , it expanded in new countries like USA, Italy, France and the UK.● In 1997,it opened its website and named it "World wide living room website".● "Leading by design:The Ikea story" is the biography on its founder.● IKEA has highest number of stores in Germany.● IKEA runs social welfare programs with the help of UNICEF.

For more information ,please visit http://www.ikeafurniture.biz