Interesting Points about the brand IKEA

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Transcript of Interesting Points about the brand IKEA

Page 1: Interesting Points about the brand IKEA

IKEA is the world's best known brand in ready to assemble furnitures.Some of most interesting points on the IKEA's journey are listed below.

● Ingvar Kamprad founded the IKEA in Sweden in the year 1943.● IKEA stands for Ingvar Kamprad (founder) and Elmlaryd Agunnaryd (village in which it

was started).● Ingvar Kamprad used milk Vans to distribute his products initially.● In 1951, Furnitures were added to the product line.● In 1951,it printed its first catalogue.● In 1955 ,it started designing the Furnitures.● The first store was opened in 1958.● In 1963 , it opened its first store outside Sweden in Norway(Oslo).● In 1980's , it expanded in new countries like USA, Italy, France and the UK.● In 1997,it opened its website and named it "World wide living room website".● "Leading by design:The Ikea story" is the biography on its founder.● IKEA has highest number of stores in Germany.● IKEA runs social welfare programs with the help of UNICEF.

For more information ,please visit http://www.ikeafurniture.biz