Branding with

Instagram

Background facts:

• Original development on Instagram began in early 2010

• There are over 30 million users, growing at a rate of 2 million users per month

• More than 1 billion photos have been uploaded

• After the launch on Android in April 2012, more than 1 million people had registered with the app at a rate of 2,000 people registering per minute.

There are many ways a business

can leverage Instagram

Hold Contests

Event Marketing

Social Media

Marketing takeaway

Marketing takeaway

Marketing takeaway

Creating a Contest

• KT can host a contest where the best photo caption wins your product

• promote contest through special hash tags and post photos on social media platforms and your website

• Announce the winner of the contest on the website in order to drive traffic back to the page and gain SEO value

Hashtags are important because they are an easy way for people to find your photos and increase the number of follows and likes you get. Creating custom hashtags is an easy way to organize and promote contests, thoughts or images that are specific to your brand.

Browser-based Instagram tools such as Web.Stagram, Statigram or Search Instagram provide you with a direct link to your audience and what they’re actually saying about your product or industry

Utilize popular #hashtags to your advantage by discovering what’s already been said, and how you might be able to add some value to the conversation.

• Following the 80-20 rule is key: post 20% of promotional photos and 80% of photos that relate to your brand without making your product the center of attention.

• 91% of US citizens have their mobile phone within reach 24/7

• Running an Instagram-only contest is simple, effective, and when done well can be an incredible tool for branding and capitalizing on the types of activities customers are already engaged in.

Side notes