Amberly RundellDigital Marketing Strategist

Mannix Marketing

Big Brand Secrets for Small Businesses:Proven Tips to Get More Customers using Social Media

INSTAGRAM FOR BUSINESS

Amberly RundellDigital Marketing Strategist

Website DesignSocial Media Marketing

Search Engine OptimizationMobile MarketingRegional Guides

Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck

Get Inspired!What You Will Learn

What is Instagram?Why you should use InstagramExample Case Studies10 Tips For Using Instagram for Business

1. Optimize Your Profile 2. Study Your Competitors3. Share Great Content 4. Tag Your location5. Get More Followers6. Engage with Fans7. Run a Contest8. Connect with Influencers9. Use Scheduling Tools 10. Design Tools and Tips

Instagram Statistics

• 49% are male / 51% female• 300 million users• 53% of US adults ages 18-29 use Instagram• 49% of all US adult Instagram users it daily• 34% of US teens and millennial (14-34)• 90% of information transmitted to the brain is

visual

Source: expandedramblings.com

Visual Storytelling

• Market Research• Build Trust• Build Website Traffic• Build Relationships With Your Customers• Build Awareness• Customer Service• Increase Sales• Promote events

Petrafisher.com

Benefits of Instagram

www.socialmediaonlineclasses.com

www.socialmediaexaminer.com

How to Get Instagram

Home Search Add Photo or Video Notifications Profile

Get Inspired!

1. Create Your Profile

Create Your Profile

1) Choose a username 2) Add your business logo3) Add a detailed biography4) Add website link

You can also add a link to a different page on your website that you would like to promote.

•Blog Post•Special Promotion•Giveaway•Contact Us Page

Add location keywords to your profile.

Ex: “…located in Ticonderoga, NY.”Ex: “….located in the Adirondacks of Upstate New York.”

Add your email address / contact info

Get Inspired!

2. Study Your Competitors

Competitor Research

Study what other businesses are doing. Search hashtags that are relevant to your business.

Example Hashtags for Bed & Breakfasts

#Bedandbreakfast#Bedandbreakfasts#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#Adirondacks#hotels

Get Inspired!

Example Hashtags for Florists

#weddingbouquets#fallweddingbouquets#weddingflorist#weddingideas#callalilybouquets#bride2015#bridalflowers#bridalbouquets#floralarrangements

Search hashtags across all social media networks at www.tagboard.com

Get Inspired!

3. Share Great Content

Have you won any awards?

Pictures of Your Products

Product of the Month

Show How To Use Your Products

Show Off Your Customers

User Generated Content

Show Off Your Customers(Service Based Industry)

Show how your products are made

Give a Sneak Peekof an upcoming product or special, or a new service you are

providing

Use Real People

Include REAL human faces they receive 38% more likes on average, and 32% more comments.

Promote a Sale

Promote an “Instagram Exclusive” Sale

Introduce Your Employees

Inspirational Quotes

(Ski Resort)

Inspirational Quotes

(Tourism)

Happy Customers

Source: www.socialmediaexaminer.com

Powerful Statistics

Promote Your Events

Promote an Event

Behind the Scenes

Show the Visual Journey of your Business

Videos

Community Involvement

Give Advice/Tips

Exclusive Deals/Coupons(Make these only available on Instagram so you can measure results!)

What is your USP?(Unique Selling Point)•How are you different from your competitors?•Why do customers love you?

What is UNIQUE to your business?

1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your hotel rooms?5) Do you have customers that have been coming to you for 20+ years?

Give future customers a taste of the experience

Provoke an Emotion

Show off your establishment

Our venue is the perfect place for your wedding reception!

#weddingvenues#AdirondackHotel#Adirondackweddingvenues#Adirondackweddings

Storytelling

Source: SusanChavez.com

4. Tag Your Location

Tag Your Location

Source: Wishpond.com

Source: Wishpond.com

If you don’t have a brick and mortar store, add your website address

Source: Wishpond.com

Get Inspired!

5. Get More Followers

Use Hashtags

#Sunsets#Adirondacks#SaranacLake#mountains#travel#UpstateNY#Honeymoonideas#LakePlacid

Promote Local Events

#FireCracker4#Saratoga#HealthySaratoga

Tagboard

• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers in your market• Follow the Followers of Influential people

Follow Others

Follow, Like, Like, Like Method

• Follow an account, go to their photos, and like their most recent three

• Recent test showed that 25% followed back.

Add Social Media Links In Your Email Signature

(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)

Email Newsletters

Add Icons to Your Website

Share on other channels

Get Inspired!

6. Increase Engagement

Ask Questions

Comment Back To Followers

Source: Dina Rodriguez – Hand Lettering Artist

Get Inspired!

7. Run a Contest

“Like” to Win Contest

Share a Picture with our Product

“Comment” to Win

Tag a Friend

Source: Wishpond

Get Inspired!

8. Connect with Influencers

Partner With Local Businesses

Connect with Influencers

www.instabrand.com

www.instabrand.com

http://bit.ly/1hoJTbE

Get Inspired!

9. Use Scheduling Tools

ScheduGram

Hootsuite

Get Inspired!

10. Design Tools and Tips

www.canva.com

Easily Design Images

Collages App

Search for “Collages” in your App Store on your smart phone. It’s free!

Muzy

Flipagram

www.flipagram.com

Key Takeaways

• Instagram is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Social Media = Like, Know and Trust • Capture moments • Build trust and rapport with Instagram• Never stop exploring and testing

Homework

• Take out your notes again• Try out 2 or 3 things you learned today!

Let’s Connect!

@MannixMarketing arundell@mannixmarketing.com

(518) 743-9424

www.facebook.com/mannixmarketing

www.mannixmarketing.com