How Businesses Can Use Instagram - Social Media Day San Diego
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Transcript of How Businesses Can Use Instagram - Social Media Day San Diego
www.jennstrends.comwww.jennstrends.com/Instagram-training
Twitter & Instagram:@jenns_trends
HOW BUSINESSES CAN USE
www.jennstrends.comwww.jennstrends.com/Instagram-training
Twitter & Instagram:@jenns_trends
Why
Is SoImportant
INSTAGRAM STATISTICS• 200 MILLION monthly active users
Facebook1.98 B
YouTube1 B
Google+540 M
Twitter255 M
Instagram200 M
LinkedIn187 M
Pinterest70 M*
INSTAGRAM STATISTICS• Fastest growing social media site (behind G+)
Facebook - 5 Years
Twitter – 6.5 Years
Instagram – 3.5 Years
Google+ – 2 Years200 Million Active Users Milestone
INSTAGRAM STATISTICS•70% of users log in DAILY
•60 MILLION photos uploaded daily
•Generate 1.6 BILLION likes daily
INSTAGRAM STATISTICS• 65% of Instagram users are outside the USA
• 17% of all internet users use Instagram (Dec 2013)• 37% of 18-29 year olds use Instagram (Dec 2013)• 24% of 30-64 year olds use Instagram (Dec 2013)→ These numbers are very similar to Twitter and Pinterest
VISUAL MARKETING
INSTAGRAM RESULTS• Instagram photos generate better customer reactions across multiple media compared with traditional marketing images
• Instagram generates higher levels of engagement than any other social media site
• Instagram drives higher quality traffic than any other social media site
How toFormat Your
Profile
INSTAGRAM PROFILEFive Main Areas to Format
•Name and Username• Profile Photo• Bio Description•Website URL• Privacy Setting
INSTAGRAM PROFILE
Name and Username
• Your name or your business name• These are the ONLY searchable
criteria• Use keywords
INSTAGRAM PROFILE
Profile Photo
• Your photo or business logo• Use the same one from your other
social media accounts• It will be cropped to a circle
automatically
INSTAGRAM PROFILE
Bio Description
• Who you are and what you do• Keep fun and show your personality• Use bullet points and/or spacing to
make it easier to read
INSTAGRAM PROFILE
Website URL• The ONLY clickable link anywhere on
Instagram• This is the most important area to format if you want to drive traffic to
your website• Use any page or link you like
• Change it as often as you need
INSTAGRAM PROFILE
Privacy Settings• Your business Instagram account
needs to be set to PUBLIC, not private
The Types ofContent You
Should Share on
INSTAGRAM IMAGESUse Organic or Native Images
INSTAGRAM IMAGESUse Organic or Native Images
INSTAGRAM IMAGESHow to Use Text Overlays
INSTAGRAM IMAGESHow to Use Text Overlays
• Canva• PicMonkey• Recite This•WordSwag• Text Cutie
• Photoshop• Pixlr• PowerPoint
INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals
@gopro
INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals
@lululemon
INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals
@blurb_books
INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals
@michaelkors
INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals
@benandjerrys
INSTAGRAM VIDEOS• Products•How-To or FAQ• Tours• Behind-the-scenes•New launches or reveals•Greetings or messages
@gopro
EXCLUSIVE CONTENT• Promotions or discounts exclusive to Instagram• Regular series •Use teaser images on other sites to full gallery on Instagram•Give people a reason to follow you on Instagram!
How to Use
Effectively
CULTIVATE RELATIONSHIPS• It’s still SOCIAL media!• Engage with and respond to your followers•Make them feel like a part of your brand•Generate conversations• Be consistent and post regularly
HAVE A STRATEGY•What do you want from Instagram?•Why are you using Instagram?•Why are your customers & audience using Instagram?•How often will you post?•What will you post?
USE HASHTAGS EFFECTIVELY
•Hashtags significantly increase the reach of posts•Use RELEVANT hashtags•Use industry related hashtags•Don’t hashjack• 5-10 hashtags per post• Combine popular and less common hashtags
#smdaysd
#SmallBiz#ShopLocal
#business
#summer
#SanDiego#InstagramMarketing
#fun
USE CALLS-TO-ACTION•Use captions effectively•Use text overlays• Tell people what you want them to do – go to your website, call you, tag themselves, etc.
TRACK YOUR ANALYTICS• Know what works and doesn’t work•Use A/B testing•When to post for ideal post engagement• Know your audience demographic & behaviors
• IconoSquare and Nitrogram
HOW BUSINESSES CAN USE
www.jennstrends.comwww.jennstrends.com/Instagram-training
Twitter & Instagram:@jenns_trends