INSTAGRAM IS YOUR JAM

TWITTER @IMMERSEPHOTOS

• CYRISSA CARLSON

www.immerseworkshops.com

INSTAGRAM IS YOUR JAM www.immerseworkshops.com

IMMERSEWORKSHOPS.COM/INSTAcyrissa

@sparkle.society

@immersephotography

#immerseworkshops

encourage • educate • empower

LET’S START AT THE BEGINNGING instagram

WHAT IS INSTAGRAM

• owned by Facebook

• photo & video based social media platform

• 300 million users + 70 million photos daily

• the number ONE social media platform for teens in 2015

• the engagement rate PER follower is 58 times higher than facebook

and 128 times higher than twitter

ESTABLISH YOUR BRAND instagram

ACCOUNT ESSENTIALS

• professional and personal accounts… why you need at least two

• your avatar should be your face or logo

• a strong bio with a clear mission or elevator speech

• one hyperlink (keep this organic)

• managing multiple accounts

• linked to your other social platforms

WHAT DO I POST? instagram

CONTENT CREATION

• photographs of your products

• promotions

• selfies (faces = 30% more engagement)

• tell the story of your brand

• inspiration

GROW YOUR AUDIENCE instagram

FINDING CLIENTS

• be visible, consistent, and add value

• engage with your audience

• call to action – ask your current clients to share, tag, and promote

• cross promote

• remember: social media is a SLOW BURN!!!

TAGGING instagram

HASHTAGS, GEOTAGS, & MORE

• hashtags curate your content

• geotags get you seen

• photo tags get you fans

• @ mentions get you eyeballs

• more tags = more visibility

LEARN MORE WITH ME instagram

WWW.IMMERSEWORKSHOPS.COM

• photography, business, and social media courses

• use #immerseworkshops

• instagram: @immersephotography + @sparkle.society

QUESTIONS???