Insta WHAT?

an introduction to using instagram for business

WHYINSTAGRAM?

*engagement*branding *attract new fans*market research*follow the competition*push content across channels

Why do brands use it?

WHYINSTAGRAM?

*300 million total users

*70 million photos uploaded daily

*average person spends 8.6 minutes per day using

*66% of users follow their favorite brands

*30% of users discovered a new brand or product via abranded post

Who Uses It and How It's Used

*75 million users daily

Sources: http://expandedramblings.com/index.php/important-instagram-stats/ https://instagram.com/press/ Global Web Index 2014

WHY INSTAGRAM?

Storytelling: BRAND yourself

credit: @theprintedpallette

WHY INSTAGRAM?

Engaging: CONNECT with your fans

credit: @mammachia

WHY INSTAGRAM?

Visual: ENTICE with your products

credit: @partyalamo

WHY INSTAGRAM?

Creative: SHOWCASE your work

credit: @artofloyloy

WHICHCONTENT?

What to SHARE with your fans

*products *employees*celebrations*milestones*customers*quotes*promotions/contests

*tours*behind-the-scenes*awards*answer FAQ's*events*day-in-the-life*sales

WHICHCONTENT?

Using HASHTAGS wisely*10 - 30 is standard, more than that is spam

GETTINGSTARTED

Username : 30 characters Bio : 150 characters

Profile photo

Link to your website (*trackable)

TAKING PHOTOS

upload from yourphoto album or

take pictures natively

TAKING PHOTOS

23 photo filters (ability to save favorites)

TAKING PHOTOS

13 photo editing toolsadjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpen

ADDINGCAPTIONS

captions can now be edited after the initial posting

ADDINGLOCATION

geotag photos to create a photo map

ADDINGLOCATION

zoom in to see a moreprecise location

TAKING VIDEO

same process as photos; upload from your photoalbum or shoot natively; length 3 - 15 seconds

INSTAGRAMAPPS

combine multiple photos into oneimage with instagram's layout app

INSTAGRAMAPPS

create quality time-lapse video with layout

INSTAGRAMMETRICS

take an in-depth look at your account metrics with iconosquare and instawoot

INSTAGRAMEFFICIENCY

use ifttt to autopost and organize your instagram

OTHER APPSTO USE

mobile and desktop apps to use with instagram

*canva*picmonkey*over*snapseed*repix*quick

*ecp photo*recite this*wordswag*instarepost*squaready*camera+

*photoshop*vsco cam*typic*hipstamatic

THANK YOU!

presented to the members of Hera Hub Carlsbad's coworking space June 2015

twitter: @MelanieMediafacebook: MelADramaticMommy

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