Inspiring Brand Loyalty Through Social MediaMarch 14, 2011Vicky Hastings

About Maxwell PR

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Source: Ad Age/Ipsos Observer 2011

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Consumers are rewarding brands that align with their values

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And they’re vocal

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Be personaland authentic

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Affirm your values

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Involve fans in your brand

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Engage, entertain, share your point of view

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Make your story easy to grasp

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Educate, but make it fun

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Understand the importance of bloggers

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Leverage sampling and couponing opportunities

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Investigatelocation-based marketing

Take advantage of TripAdvisor’s owners’ center

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Surprise and delight

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Reward loyalty

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Connect directly in the real world

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Inspiring Brand Loyalty• Be personal and

authentic• Affirm your values• Involve fans in your

brand• Engage, entertain

and share your point of view

• Surprise and delight• Reward loyalty

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Thank you!Vicky Hastings503.231.3086vicky@maxwellpr.comwww.twitter.com/vickyhastings