Inspiring Brand Loyalty Through Social Media
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Inspiring Brand Loyalty Through Social Media March 14, 2011 Vicky Hastings
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Tips for engaging consumers through social networking and building loyalty for your brand.
Transcript of Inspiring Brand Loyalty Through Social Media
Inspiring Brand Loyalty Through Social MediaMarch 14, 2011Vicky Hastings
About Maxwell PR
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Source: Ad Age/Ipsos Observer 2011
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Consumers are rewarding brands that align with their values
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And they’re vocal
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Be personaland authentic
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Affirm your values
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Involve fans in your brand
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Engage, entertain, share your point of view
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Make your story easy to grasp
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Educate, but make it fun
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Understand the importance of bloggers
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Leverage sampling and couponing opportunities
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Investigatelocation-based marketing
Take advantage of TripAdvisor’s owners’ center
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Surprise and delight
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Reward loyalty
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Connect directly in the real world
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Inspiring Brand Loyalty• Be personal and
authentic• Affirm your values• Involve fans in your
brand• Engage, entertain
and share your point of view
• Surprise and delight• Reward loyalty
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Thank you!Vicky [email protected]/vickyhastings
