Post on 08-May-2015
description
Innovation & the Changing Face of Advertising
Jacek Grebski
@jgrebski | jacekgrebski.com
What is innovation?
What is innovation?
Creativity is the process of generating something new.
What is innovation?
Creativity is the process of generating something new.
Innovation is the practical application of creativity into a measurable impact.
Innovation thinking
Fundamental Blocks
intent value
How does this apply to advertising?
It’s been the same stale paradigm since the mid 1800’s
20111986195619371889 1974
What do we see here?
2008198919821966195219421924
And here?
Broadcast Problem
Stop telling people how to feel, make them feel.
Ok, but lets refine the old
by using technology to target
Data mining
The story
But the problem persists
=
Purchasing choice comes down to emotion
The biggest emotional influencer is word of mouth.
Kim gets $10 k a tweet
But is it effective?
And what about a
Emotional Influence
The real impact is zero
focuses on current customers - retention
the conversation
for many is still a one way shout channelbuilds little to minimal emotional impactthere’s no measurable ROI
How do we solve engagement?
simple
how do you solve engagement?
talk
how do you solve engagement?
bridge
how do you solve engagement?
involve
how do you solve engagement?
gamify
how do you solve engagement?
integrate
Future
Much thanks!
twitter @jgrebski
blog @ jacekgrebski.com