Changing Face of Social Media
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“The greatest oak was once a little nu that held its ground
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Transcript of Changing Face of Social Media
“The greatest oak was once a little nut that held its ground”
The Changing Face of Social Media
Sarah FindleHoward Merrell & Partners
Nov. 9, 2010
Everyone and their mom….
In the last year social networking use among internetusers 50-64 grew by
88%
Use am
ong those 65+ grew by over
100%
1 in 10 users
50 and older
use Twitter or another service to share updates with others
64% of Twitter and 61% of Facebook users are 35 and older
The Changing Face of Social Media
Maturing in more ways than one….
An estimated $716 million will be spent on social media this year…
…growing to
$3.1 billion by 2014.
Just because you aren’t listening…
…doesn’t mean no one is talking about you
Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate
It’s like MySpace with ties.
The Changing Face of Social Media
Sarah FindleHoward Merrell & Partners
Nov. 9, 2010
Images• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#• http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html• http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/• http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/• http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png• http://www.usernetsite.com/creativity/got-facebook.php• http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg• http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/• http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/• http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg• http://nowsourcing.com/2009/04/28/social-media-motivators/• http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html• http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/• http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/• http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/• http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/
