Post on 09-Aug-2015
Compliant Marketing with
CLEAN DATA
H o w i s t h e d a t a c l e a n e d ?
BAD DATA?
CLEAN DATA IS:
An average data analyst
spends 60% or moreof their time cleaningand normalizing data1
Data is aggregated from various sources (fund accounting, performance & analytics systems, compliance & fund admins, Morningstar, Lipper, etc.).
Data is audited with the use of statistical and database methods to detect anomalies and contradictions.
EXTRACT VALIDATE TRANSFORMData is converted into a consistent form for marketing use. Transformationoccurs by using rules, lookup tables, or by combining the data with other data.
longer processing times
decreased productivity
miscommunication
lost revenue
compliance issues
inconsistency across marketing channels
.ACCURATE.EASY TO TAKE TO MARKET
.COMPLIANT
1. M. Arthur Munson, “A Study on the Importance of and Time Spent on Di�erent Modeling Steps,” SIGKDD Explorations 13, no. 2 (2011): 411, accessed February 28, 2010, http://www.sigkdd.org/sites/default/�les/issues/13-2-2011-12/V13-02-09-Munson.pdf.2. Doug Cornelius, “McNulty Keynote on a Tale of Two Sectors,” compliancebuilding.com, June 4, 2009, http://www.compliancebuilding.com/2009/06/04/mcnulty- keynote-on-a-tale-of-two-sectors/.3. Megan Leonhardt, “FINRA Cases Decrease, But Fines Increase,” wealthmanagement.com, April 3, 2014, http://wealthmanagement.com/blog/�nra-cases-decrease-�nes-increase.
HOW DOES YOUR DATA PERFORM?COMPLIANT CLEANCONSISTENTCONVENIENT
www.snth.com/DataHub.php
ahead of schedule
D a t a H u b b r i n g s o r d e r t o y o u rf u n d d a t a f o r m o r e e ff e c ti v em a r k e ti n g . S a v e ti m e , m o n e y ,a n d m i n i m i z e r i s k w i t h af u n d d a t a m a n a g e m e n t s y s t e m .
P o w e r e d B y
FINRA fines have increased 49%
since Q1 2013, with $26.2 million in fines levied in Q1 2014.3
Bad data comes in many forms, but the bottom line is that is has to be cleaned before it can be used in any public-facing marketing materials. If your process for cleansing data isn’t e�cient, it can lead to longer processing times, decreased productivity, miscommunications, lost revenue, inconsistency, and compliance issues.
B y F i r m S i z e ( A U M )V o l u m e o f D a t a P o i n t s P r o c e s s e d
“If you thinkcompliance is expensive,
try noncompliance.”2
~ Former U.S. Deputy Attorney General Paul McNulty
Our Clientsmanage
a combined
$16.75 TRILLION IN ASSETS$ 2 0 1 - $ 6 9 9 B A U M
3 %
2 6 %
7 1 %
L e s s t h a n $ 2 0 0 B A U M
M o r e t h a n $ 7 0 0 B A U M
Synthesis processes more than
7 MILLION data points quarterly, and over 1 5 0 , 0 0 0 monthly.
< $200B < $700B > $700B
Qua
rter
ly D
ata
Poin
ts (T
hous
and
s)
200
400
600
8001000
1200
1400160018002000
Assets Under Management (AUM)
Synthesis processes more than
2 MILLION data points quarterly, and over 1 4 3 , 0 0 0 monthly.