Infographic: The Biggest Missed Opportunities for eCommerce Marketers
Infographic: How Tech Marketers Are Using Content Marketing
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Transcript of Infographic: How Tech Marketers Are Using Content Marketing
Whereas most other B2B marketers (across all industry segments) cite
“brand awareness” as their top goal for content marketing,
technology marketers cite “lead generation”.
Lead
Gen
erat
ion
Bran
d Aw
aren
ess
Cust
omer
Acq
uisit
ion
Thou
ght L
eade
rshi
p
Web
site
Traf
fic
Lead
Nur
turin
g
Enga
gem
ent
Cust
omer
Loy
alty
Sale
s
B2B CONTENT MARKETINGContent Volume, Effectiveness, Metrics and Goals
For Technology MarketersB2B CONTENT MARKETING
Content Volume, Effectiveness, Metrics and Goals For Technology Marketers
Source: 2014 B2B Technology Content Marketing Trends — Budgets, Benchmarks, and Trends, North America
Tech marketers cite “website traffic” as their top metric for content marketing success.
5
4
3
2
1
Change in amount of content creation among technology
marketers in one year
Significantly More35%
More43%
Same Amount19%
Less1%
of tech marketers say THEY ARE EFFECTIVE at content marketing39%
8%
31%
1%
50%
11%
of tech marketers are producing MORE content than they did one year ago78%
How technology marketers rate the effectiveness of their
organization’s use of content marketing (1 out of 5)
Very Effective
Not At All Effective
Organizational Goals for Content Marketing (Technology Marketers)
86%82%
77%75%
66% 65%63%
58%49%
Metrics for Content Marketing Success(Technology Marketers)
69% 30%64% 33%40%40%42%54%57%63%
Website
Traffic
Sales
Lead
Quality
Sales
Lead
Quantity
Socia
l Medi
a
Sharin
gSEO
Rank
Inboun
d
Links Direc
t
SalesTim
e Spen
t
on Sit
e
Subscriber Growth
Customer Feedback
Effective
Somewhat Effective
Not Very Effective