�e New Normal

Reach

Response to Print

Efficient & Effective

Among the factors listed below, which are the most important to you when you are shopping in general?

Source: Kantar Retail ShopperScape, October 2013Note: Hispanics may be any race

#2

49% of consumersselect couponsto bring on shopping trips

SAVE $ of consumers use couponsto plan theirshopping list

91% of shoppers

look at

storecircularsto compare prices

65%

Source: Kantar Retail Shopperscape Oct 2013 Source: NCH Coupon Facts Report 2012 Source: IRI MarketPulse Survey Q2 2013 and same period prior year

Newspaper Readership Trend

41% of consumers make one or more weekly purchases from the Shared Mail Package

Of households can be reached by advertisers using

shared mail

98%

vs

Four households for a penny!What other product can you get a billion impressions for a million dollars ?

Population Source: Woods & PooleNewspaper Readership Source: Scarborough Research, Multi-Market Studies 2004-2013 (Cume)

Source: Valassis Data 2013

Based on 13,752 consumer responses from July 2012-June 2013. Margin of error ±0.8%. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.Source: Advertising Readership & Response Tracking Study, TNS Custom Studies.

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pace

Consumers want value and consumers respond to print. Shared Mail provides the most

reach in print at one of the lowest costs

website: www.valassis.comphone: 800-437-0479

18-31 32-48 49-67 White Black Hispanic

Spending as little money as possible 33% 32% 35% 34% 26% 34%

Feeling like I got a “good deal” 21% 20% 20% 20% 17% 19%

Purchasing high-quality products 9% 10% 10% 10% 14% 7%

A stress-free shopping experience 9% 9% 8% 9% 9% 10%

#1

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Daily newspaper (print)

Daily newspaper (print)

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