Chapter 11 Spatial Analysis Credit to Prof Michael Goodchild.
Back to school with direct mail infographic - Baker Goodchild Mailing House
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ll,|yB,E,13TfMl / / / / / , / / / / r X / / / / r , , / / llirect mail and marketing is ahout making direct contact with existing and potential customers topromote your products or services. Direct marketing enables communication with targeted groups of m. consumers and ithelps build profitable customer relationships. .T Ithelps you in achieving specific objectives such as Increase sales from Generate new business existing customers. leads and sales. J Reestablish relationship with dormant customers. Increase customer loyalty. Direct Marketing asa whole comes inthe following major flavours Direct Mail Direct Email A. marketin 0 . Leaflet marketing using I letterbox drops and SMS handouts Telemar Text (SMS) marketing ' 0 Direct Marketing euioe lines . 0 A Catchy Subject Line. Create compellingcontentz Make sure your message has the following A Central Idea. A personal touch in the mailer/e-mail like personal greetings, reference of purchasing history. of people welcome mail that gives them useful info! Focus on the nf!er- The offer should . also be appropriate to the product or service it relates to. For example, some products are better matched with a price cut instead of % off. of people in UK like to email telling them rec about new offers Promise with evlcl research. customer response ab tests. and testimonials from experts. Anticipate the audience's doubts or questions. and answer them. don't sidestep them. Put some local avourwhich can give the idea that you are aware and . understand their situation. Target the maillsmsl leaflet to the correct audience based on their . purchasing power and status. of people 84/o_o an V1 Welcome gg therrfam amail that rewards have taken action on recei their loyalty. ofa money off coupon. Timing is the key: Check out the best time to send the communication from the helow statistics: Chance of Viewing/ responding mm D mlhnndty 8% .. Thursday ea Wednesday the best timing heingtrom iiam. in 3p.rn. ' buy or rent a mailing list. available directly from database marketing companies - Call to Action A great sales letter does not necessarily lead to great sales. Be precise and clear in what you want them to do. Make it as easy and as quick as possible for them to respond by including such items as direct ordering forms with pre-printed names and addresses, fax back sheets, respons mailers, hyperlink click-through for emails. Direct mailgets better withtime. bakergoodchild bakergoodchild.
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Back to school with direct mail infographic. As a leading, ISO accredited Birmingham mailing house, Baker Goodchild are able to provide no fuss and fast turnaround Direct Mail Fulfilment, Print Management, Bulk Postage, Mail Personalisation & Data Processing services. www.bakergoodchild.co.uk
Transcript of Back to school with direct mail infographic - Baker Goodchild Mailing House
ll,|yB,E,13TfMlt|iKET|/ / / / / ,� / / / / r X / / / / r� , ,� / /
llirect mail and marketing is ahout making direct contact with existing andpotential customers to promote your products or services.
Direct marketing enables communication with targeted groups ofm. consumers and it helps build profitable customer relationships. .T
It helps you in achieving specific objectives such as
Increase sales from Generate new businessexisting customers. leads and sales.
J Re�establish relationships� with dormant customers.Increase customer
loyalty.
Direct Marketing as a whole comes in thefollowing major flavours
Direct Mail Direct EmailA.� marketing
0 .Leaflet marketing using �I
letterbox drops and SMS
handouts Telemarketing
Text (SMS) marketing
' 0Direct Marketing euioe lines . 0
A Catchy Subject Line.
Create compellingcontentzMake sure your messagehas the following
A Central Idea.
A personal touch in the mailer/e-mail like personalgreetings, reference of purchasing history.
of people welcome mail thatgives them useful info!
Focus on the nf!er- The offer should. also be appropriate to the product or service
it relates to. For example, some products arebetter matched with a price cut instead of %off.
of people in UK like toe mail telling themrec
about new offersPromise with evlcl
research. customer response abtests. and testimonials fromexperts. Anticipate the audience'sdoubts or questions. and answer them.don't sidestep them.
Put some local �avourwhich cangive the idea that you are aware and .
understand their situation.
Target the maillsmsl leaflet to �the correct audience based on their .
purchasing power and status.
of people 84�/o_otrespondenis andV1 Welcome gg therrfamrlres
a mail that rewards have taken action on receipttheir loyalty. ofa �money off� coupon.
Timing is the key: Check out the besttime to send the communication fromthe helow statistics:
Chance of Viewing/ respondingmm D mlhnndty
8% ..Thursday ea
Wednesday
the best timing heingtrom iiam. in 3p.rn.
' buy or rent a mailing list.available directly from database marketing
companies -
Call to ActionA great sales letter does not necessarily lead to great sales. Be precise andclear in what you want them to do.
Make it as easy and as quick aspossible for them to respond by including such items as direct orderingforms with pre-printed names and addresses, fax back sheets, responsemailers, hyperlink click-through for emails.
Direct mail gets better with time.
bakergoodchildbakergoodchild.co.uk
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www.rnarketingdonut.c /markeuny ercvrrtarketingduertise.valpak.(om/direct-marketing 'nnews»what-you-need-to-lmowAto-get-started/www.rr\arcommwise.com/arlicleptttrn e 5www.t.i(pages.neI/dorZdor/statisticshlng.irrial.ca.uk/post/20!4/0I/I0/Dired-Mail-In�2DI4.aspx
