infographic-direct mail-shared mail
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e New Normal Reach Response to Print Efficient & Effective Among the factors listed below, which are the most important to you when you are shopping in general? Source: Kantar Retail ShopperScape, October 2013 Note: Hispanics may be any race #2 49% of consumers select coupons to bring on shopping trips SAVE $ of consumers use coupons to plan their shopping list 91% of shoppers look at store circulars to compare prices 65% Source: Kantar Retail Shopperscape Oct 2013 Source: NCH Coupon Facts Report 2012 Source: IRI MarketPulse Survey Q2 2013 and same period prior year Newspaper Readership Trend 41% of consumers make one or more weekly purchases from the Shared Mail Package Of households can be reached by advertisers using shared mail 98% vs Four households for a penny! What other product can you get a billion impressions for a million dollars ? Population Source: Woods & Poole Newspaper Readership Source: Scarborough Research, Multi-Market Studies 2004-2013 (Cume) Source: Valassis Data 2013 Based on 13,752 consumer responses from July 2012-June 2013. Margin of error ±0.8%. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period. Source: Advertising Readership & Response Tracking Study, TNS Custom Studies. Wrap Billboard Space Consumers want value and consumers respond to print. Shared Mail provides the most reach in print at one of the lowest costs website: www.valassis.com phone: 800-437-0479 18-31 32-48 49-67 White Black Hispanic Spending as little money as possible 33% 32% 35% 34% 26% 34% Feeling like I got a “good deal” 21% 20% 20% 20% 17% 19% Purchasing high-quality products 9% 10% 10% 10% 14% 7% A stress-free shopping experience 9% 9% 8% 9% 9% 10% #1 - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Daily newspaper (print) Daily newspaper (print) ZIP ZIP
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Transcript of infographic-direct mail-shared mail
�e New Normal
Reach
Response to Print
Efficient & Effective
Among the factors listed below, which are the most important to you when you are shopping in general?
Source: Kantar Retail ShopperScape, October 2013Note: Hispanics may be any race
#2
49% of consumersselect couponsto bring on shopping trips
SAVE $ of consumers use couponsto plan theirshopping list
91% of shoppers
look at
storecircularsto compare prices
65%
Source: Kantar Retail Shopperscape Oct 2013 Source: NCH Coupon Facts Report 2012 Source: IRI MarketPulse Survey Q2 2013 and same period prior year
Newspaper Readership Trend
41% of consumers make one or more weekly purchases from the Shared Mail Package
Of households can be reached by advertisers using
shared mail
98%
vs
Four households for a penny!What other product can you get a billion impressions for a million dollars ?
Population Source: Woods & PooleNewspaper Readership Source: Scarborough Research, Multi-Market Studies 2004-2013 (Cume)
Source: Valassis Data 2013
Based on 13,752 consumer responses from July 2012-June 2013. Margin of error ±0.8%. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.Source: Advertising Readership & Response Tracking Study, TNS Custom Studies.
Wra
p Bi
llboa
rd S
pace
Consumers want value and consumers respond to print. Shared Mail provides the most
reach in print at one of the lowest costs
website: www.valassis.comphone: 800-437-0479
18-31 32-48 49-67 White Black Hispanic
Spending as little money as possible 33% 32% 35% 34% 26% 34%
Feeling like I got a “good deal” 21% 20% 20% 20% 17% 19%
Purchasing high-quality products 9% 10% 10% 10% 14% 7%
A stress-free shopping experience 9% 9% 8% 9% 9% 10%
#1
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Daily newspaper (print)
Daily newspaper (print)
ZIPZIP
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