Percentage of PoPulationby time zone (u.S.)

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48%

33%

4%

14%

1%

alaska & hawaii

pacific mountain central eastern

The chart below represents the percentage of population by timezone. Take this into account when publishing content.

Nearly 50% of the U.S. population is in the Eastern Time Zone.

The Eastern and Central Time Zones combined represent almost 80% of the U.S. population.50 %

the ScienceSocial timing

of

key takeawayS

80 %

Percentage of retweetS by hour

12am 6am 12pm 6pm 11pm

6%

0%

3.5%

7%

key takeaway

Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5pm.

5 pm best time to tweet

average ctr by linkS Per hour

1 4 7 10 130%

175%

350%

key takeaway

The vertical coordinate represents the average click through rate (CTR)—followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour.

1-4 tweets per hour

350% best tweeting frequency

twitter ctr by day

Sunday Wednesday Saturday0%

60%

120%

key takeaway

Your CTR is generally highest midweek and during the weekend.

midweek & weekends

~ 100% best days to tweet

twitter ctr by hour

12am 6am 12pm 6pm 11pm

~ 60%

0%

40%

80%

key takeaway

CTR spikes occur around noon (lunch hour) and 6pm (getting home from work).

noon & 6pm best time to tweet

facebook ShareS by day

Sunday Wednesday Saturday

~ 0.4

-0.1

0.28

0.45

key takeaway

Most Facebook sharing is done on Saturday.

saturday best day to share on facebook

facebook ShareS by hour

~ 1.0

-0.4

0.4

1.2

key takeaway

Facebook shares tend to spike around noon and a little after 7pm.

noon best time to share on facebook

12am 6am 12pm 6pm 11pm

effect of PoStS-Per-day on facebook Page likeS

0.6m

0.9m

1.2m

key takeaway

The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.

0.5 posts per day

best sharing frequency on facebook

<0.1 0.1 0.3 0.7 10.80.5

~ 1.1m

d a t a c o u r t e s y o f

@danzarrella

timing and facebook

timing and twitter

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timing & social Networkspart 1