Neuron, Volume 61 Supplemental Data Timing, timing, timing ...
Infographic - Dan Zarrella's Science of Timing - Social Networks
-
Upload
cisco-partner-marketing-accelerate -
Category
Documents
-
view
2.355 -
download
0
description
Transcript of Infographic - Dan Zarrella's Science of Timing - Social Networks
Percentage of PoPulationby time zone (u.S.)
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted. 48%
33%
4%
14%
1%
alaska & hawaii
pacific mountain central eastern
The chart below represents the percentage of population by timezone. Take this into account when publishing content.
Nearly 50% of the U.S. population is in the Eastern Time Zone.
The Eastern and Central Time Zones combined represent almost 80% of the U.S. population.50 %
the ScienceSocial timing
of
key takeawayS
80 %
Percentage of retweetS by hour
12am 6am 12pm 6pm 11pm
6%
0%
3.5%
7%
key takeaway
Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5pm.
5 pm best time to tweet
average ctr by linkS Per hour
1 4 7 10 130%
175%
350%
key takeaway
The vertical coordinate represents the average click through rate (CTR)—followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour.
1-4 tweets per hour
350% best tweeting frequency
twitter ctr by day
Sunday Wednesday Saturday0%
60%
120%
key takeaway
Your CTR is generally highest midweek and during the weekend.
midweek & weekends
~ 100% best days to tweet
twitter ctr by hour
12am 6am 12pm 6pm 11pm
~ 60%
0%
40%
80%
key takeaway
CTR spikes occur around noon (lunch hour) and 6pm (getting home from work).
noon & 6pm best time to tweet
facebook ShareS by day
Sunday Wednesday Saturday
~ 0.4
-0.1
0.28
0.45
key takeaway
Most Facebook sharing is done on Saturday.
saturday best day to share on facebook
facebook ShareS by hour
~ 1.0
-0.4
0.4
1.2
key takeaway
Facebook shares tend to spike around noon and a little after 7pm.
noon best time to share on facebook
12am 6am 12pm 6pm 11pm
effect of PoStS-Per-day on facebook Page likeS
0.6m
0.9m
1.2m
key takeaway
The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.
0.5 posts per day
best sharing frequency on facebook
<0.1 0.1 0.3 0.7 10.80.5
~ 1.1m
d a t a c o u r t e s y o f
@danzarrella
timing and facebook
timing and twitter
f
timing & social Networkspart 1