Influence InteractiveAgency Overview - 2012

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Influence Interactive delivers big agency results without the baggage. No silos and no big overhead, just smart and nimble. Our approach to digital strategy is data informed. This allows us to deliver inventive marketing ideas coupled with intelligent approaches to web, mobile, tablet development, site optimization, and digital marketing.  

Our formula – for Success

Data-driven + multi-disciplinary talent + focus on Business optimization

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• Independent, full-service digital agency, founded in 1996

• Located in the Philadelphia metropolitan area

• Our approach is data-driven, leveraging onsite and offsite analytics to enable target audience definition and data informed design

• Depth of team experience across a number of industry verticals including:

• Consumer Packaged Goods • Pharmaceutical & Healthcare• Financial Services• Consumer Electronics• Automotive • Airline • Technology• e-commerce

Data-informed ideas – delivering measurable results

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Client relationships

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Our toolbox

Analytics & Targeting

CRM Platforms

Content Management

Mobile & Tablet

SEO & Business Optimization

Strategic Planning & Creative Design Process Overview

Digital services from strategy to optimization

Your Logo

Marketing• Brand development• Strategic planning• Search• Social • Media• eCRM• Marketing automation

Interactive Build• Creative• User Experience • Rich Media• Presentation Layer • Web Development• Mobile

Development• Tablet

Development

Optimization• SEO• Site Audits• Site Side Targeting• A/B and MVT Testing• Measurement Planning• Analysis & Insights• Platform Consulting

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Influence Interactive – how we work

Data

Define Data Sources• Interviews• Business Goals• Competitive Analysis• Heuristic Analysis• Usability Testing• Behavioral Analysis• Audience Sizing• Brand Immersion• Baseline Current• Project Plan

Distill Enable Perform Optimize

Synthesize Data• Identify Problems• Identify Opportunities• Question Assumptions• Generate Insight• Develop Requirements• Creative & UX Concepts• Catalog Content• Define Measurement• Test Case

Create The Experience• Wireframes & Flow• Design Experience• Code Development• Implement Platforms• Configure Measurement• Test The Ecosystem• Refine Based on Testing• Launch : Iterative or Full

Put Into Play• Collect Data• Analyze Results• Cull Insights & Issues• Review Performance• Define Change• New Opportunities

Iterate & Refine• Content Maintenance• Implement Change• Test Change• Collect Feedback• Enable New Opportunities

Work examples

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Challenge

Extend a refreshed brand story to a new B2B site in order to create business efficiencies, strengthen customer relationships, and attract new partners and redesign an existing B2C website to better resonate with the audience

Approach

Conduct user research to develop key messaging, content imperatives, site features, and prioritization

Create a digital road map to plan overall communication approach, timeline, and budget

Use a segmentation approach to tailor messaging, tools, and content to each customer type

Offer interactive features such as a personalized product selection guide, store/dealer locator, and customizable marketing materials for dealers to create ongoing brand interactions

Attends Healthcare Products – consumer and B2B strategy

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Attends Healthcare Products – consumer and B2B strategy

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www.taketherightpath.com

www.FDI.com

Landing Page

Animation

Fujirebio Diagnostics – communication strategy

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Fujirebio Diagnostics – Oncology and mobile application

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Fujirebio Diagnostics – Oncology site & mobile application

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Challenge

• Define the strategy and redesign the creative/user experience for an underperforming healthcare portal serving managed market customers

• Create a value-add experience to engage their primary customers (intervention strategists within managed care organizations) and support the relationship between the customer and account manager

Approach

• Conducted in-depth customer research to inform the user experience strategy solution aligning Providers, Physicians, and Patients

• Designed a role-based experience that offers, captures, and shares customer knowledge, enables a high degree of engagement with targeted content, leverages technology to affect behavior change, and supports anywhere/anytime continuous communication

Sanofi-Aventis – portal and website redesign

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Before

Sanofi-Aventis – portal and website redesign

After

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Sanofi-Aventis – portal and website redesign

Before After

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Persona-based UX strategy

Sanofi-Aventis – portal and website redesign

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Challenge

Evolve the internal and external web presence to incorporate the newly redesigned corporate branding, identity, positioning, and targeted customer segmentation

Develop a solution utilizing the existing Java based technology

infrastructure solution while designing for a future Content Management System (CMS) integration

Closely collaborate with the client project management and technology teams to co-develop the front-end interface and back-end integration layer and integrate final deliverables within their environment

Approach

Redesign multiple web properties following branding and technical guidelines including content and architecture re-organization, creative design, page template development, and ongoing multi-phase implementation support

Penn Mutual – corporate website, intranet, and sales portal

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Before

Penn Mutual: corporate website, intranet, and sales portal

After

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Penn Mutual – corporate website, intranet, and sales portal

Before After

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Challenge

Although Chubb continues to be one of the most highly rated and stable insurance companies in the world, the global brand is weak outside the U.S. and is somewhat limited within the U.S. In addition, many consumers would not initially think of their insurance company as the ideal conversation partner.

Approach

Create a self sustaining thought leadership community highlighting how Chubb helps its customers, identify/ cultivate/ activate Chubb fans who will advocate on Chubb’s behalf, reinforce the global nature of the Chubb brand both domestically and internationally, and increase traffic flow to Chubb.com to drive leads.

Chubb – thought leadership / social media website

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Chubb –thought leadership / social media website

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Chubb – thought leadership / social media website

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KCI – business impact model application

Challenge

• Educate clinicians and hospital administrators about the clinical benefits and cost savings achieved from utilizing RotoPronetm and Kinetic therapies

Approach

• Arm the field sales group with a customizable presentation on their laptops/iPad

• Develop a Business Impact Model application leveraging a robust database of National, State, and Facility-Level data to calculate financial models in real-time

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KCI – business impact model application

Team Credentials

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Rocco AlbanoEVP, Managing Director, Operations

• 17+ years of agency experience• US Interactive• Medical Broadcasting Company• Razorfish

• Prior to joining Influence, led Razorfish’s Global Solution Consulting team, established global Web Analytics Practice, and Led dedicated SEO team

• Focus is Search, Analytics & Optimization, and Technology

• Client Experience• AT&T, Northwest Airlines, Carnival Cruise Lines, Amway, Nintendo

Europe, Microsoft, Morgan Stanley, Aetna, H&R Block, Mercedes Benz, Pfizer, Penn Mutual, Attends, Terra Networks, Belk

• Communications, Temple University

Influence Interactive – leadership

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Influence Interactive – leadership

Chris MycekEVP, Managing Director, Marketing

• 21+ years of clients side & agency experience• Johnson & Johnson• Medical Broadcasting Company• Digitas Health• Revolution Health & RealAge Media• imc2

• Prior to joining Influence, led imc2’s NYC & Philadelphia Offices

• Focus is Strategy, Creative, Client Service, Marketing

• Former clients• Pfizer, EMD Serono, Shire, Merck, Amgen, Allergan,

Genentech, GlaxoSmithKline, AstraZeneca, Biogen-Idec, Millennium, Campbell’s Soup, Sharp USA, Hasbro, MARS, Samsung, Barilla, Unisys

• BA Economics & Psychology, Middlebury College

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Influence Interactive – leadership

Andrew le BlancExecutive Creative Director

• 20+ years of agency experience• Animatics Inc.• CSC• Framfab Italia• Digitas Health• Cadient

• Prior to joining the Influence Team led creative teams in US, Canada & Europe

• Focus is Creative Strategy, Innovation, User experience & Client partnering• Former clients

AstraZeneca, Bayer Germany, Whirlpool, Nike, EriccsonMcCain Foods, Novo Nordisk, Nova Scotia Tourism ,Alitalia, Fiat, Sears, Ely Lilly, Wind Telecom

• BA Visual Applied Arts, Sheridan College BA Advertising, U of M, Amherst

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Influence Interactive – leadership

Lauren KaneAccount Director

• 10+ years of agency and interactive agency experience• TSI Visuals• NDW Communications• Virtu Interactive

• Prior to joining Influence Interactive, Lauren managed initiatives for Univest National Bank, Abramson Cancer Center, BASF, and Metropolitan Washington Council of Governments (MWCOG)

• Focus is on client service, strategy, and project management

• Specializes in planning and implementation of web development, mobile app development, and user experience strategies.

• Clients• Attends Healthcare Products, Inspire Pharmaceuticals, Dräger

Medical, Fujirebio Diagnostics, Wolters Kluwer, and Penn Mutual Life Insurance

• BS Marketing, Saint Joseph’s University

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Theresa SupinskiDirector of Delivery Management

• 9+ years project management & technical consulting experience:• QVC • JP Morgan Chase • KPMG• MBNA America

• Prior to joining Influence, Theresa managed QVC’s .com enhancement process as well as all .com capital projects. In addition, she managed capital projects for JP Morgan Chase and also served as a Sr. Technical Consultant for KPMG in Orange County, CA and Philadelphia, PA

• Focus is project methodology, vendor selection & management, project execution & delivery

• Former Clients:• Consulting – Synthes, Merck, Genesis Healthcare, Pacific Sunwear,

Volcom, PHH, California Insurance Guarantee Association (CIGA), Safeguard, Lincoln Financial, Mannington Mille, Alliance Consulting, WellPoint, Laureate Pharma, Curtis Circulation

• Vendor Management – Limelight, Endeca, Sapient, SunGard, Electronic Ink

• BS Business (Operations/MIS), University of Delaware

Influence Interactive – leadership

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Jenny BabanDirector of Marketing & Media Strategy

• 7+ years of digital marketing experience• Prior to Influence , Jenny spent 5 years at Razorfish, where

she managed and executed SEO, SEM, Social, PR optimization, and analytics initiatives for Fortune 500 clients

• Focus is Omniture Site Catalyst, Google Analytics, WebTrends, Facebook for businesses, Linked In media and numerous SEO optimization tools.

• Former clients• Microsoft, Genentech, FedEx, Forest Labs, Genworth Financial,

Lasik Plus, LexisNexis, Papa John's, Safeco, Select Comfort, Shire, and University of Phoenix.

• BS in Marketing from Rutgers University

Influence Interactive – leadership

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Influence Interactive – leadership

Michael BeckerArt Director

• 12+ years of interactive experience• G2 • Axiom

• Prior to joining Influence, was lead Interactive Developer for accounts at G2Focus is brand development, web design & front-end programming, Flash development, user experience

• Former clients• Campbell’s Soup, Pace, Electronic Arts, ING, V8

& Cover Girl• BA Integrative Arts, Penn State University

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Influence Interactive – leadership

Mac MorganVP of Technical Services

• Mac is the Founder of DmgCtrl Ltd., a software based consultancy and exclusive technology partner of Influence Interactive. DmgCtrl Ltd. employs 13 developers and is located in Philadelphia.

• Mac has a decade + years of experience in software development, best practices and methodologies.

• Prior to founding DmgCtrl Ltd., Mac worked for Razorfish leading teams, which designed and deployed Content Management Systems, mobile applications, intranets and consumer facing websites for large corporations, many in the healthcare space. In addition,

• Mac is a certified scrum master in the agile software development methodology. He has developed and deployed numerous enterprise scale web applications and websites.

• Mac graduated from Rensselaer Polytechnic Institute with a degree in computer science.

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Influence Interactive – leadership

Melanie LevyDirector of User Experience

• 15+ years agency experience:• Viant• Imc2 Health and Wellness• Digitas Health• Grey Healthcare Group

• Focus is experience design (web & mobile UI), information architecture, user testing, globalization/internationalization.

• Former Clients:• Pharmaceutical: Eli Lily, Johnson & Johnson,

GlaxoSmithKline, Pfizer, Bristol Myers-Squibb, Novartis, Merck, AstraZeneca, Proctor & Gamble.

• Non-Pharmaceutical: Eukanuba, Proctor & Gamble, Barilla, Colgate-Palmolive, Herman Miller, Nokia

• BA (Competitive Arts, French), Washington University, St. Louis

Thank You!Chris MycekEVP, Managing Director, Marketingchris.mycek@influence-interactive.com

P 267.532.1292 M 488.686.4709

Influence Interactive 5 Walnut Grove Drive, Horsham, PA 19044