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Indian Pharma MarketIndian Pharma Market

• India, a US$ 8.2 Billion pharmaceutical market, represents one of the most emerging pharmaceutical markets in the world.

• The market, presently driven by over a billion population, an expanding GDP, and rapid epidemiological transitions, is expected to be the major player in the global pharmaceutical market both in terms of its large domestic market and also as a pharmaceutical export hub.

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Growth Growth

• Between 2007-08 and 2011-12, the Indian domestic pharmaceutical market is expected to grow at a CAGR of nearly 16%.

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Institutional Contribution Institutional Contribution

• 30% OF Pharmaceuticals is contributed by hospital and institutions

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Major contributorsMajor contributors

1) State Government Health Services

2) CGHS

3) ESIC

4) DEFENCE

5) CORPORATE HOSPITALS

6) PSU’S

7) NRHM & Other Schemes

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HOSPITALS OF DELHIHOSPITALS OF DELHI

• GOVERNMEMT

• CORPORATE

• MCD

• PSU’S

• ARMY

• ESIC

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How Do Institution Make PurchasesHow Do Institution Make Purchases

1. Tender Bid System

2. Rate Enquries

3. Local Purchase

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Role of Manager InstitutionRole of Manager Institution

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Role of a Institution Manager.Role of a Institution Manager.

• DEVELOPING NEW BUSINESS IN UNTAPPED INSTITUTIONS

• LIASIONING & NEGOTIATION WITH PURCHASE DEPTTS & STORES

• PROMOTING NEW LAUNCHED DRUGS IN INSTITUTIONS. LIASIONING WITH PURCHASE DEPTT

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Role of a Institution ManagerRole of a Institution Manager

• REGISTRATING THE COMPANY/PRODUCTS IN NEW INSTITUTIONS.

• FOLLOW UP FOR ORDERS, REALIASITION OF PENDING PAYMENTS ,EMD’S & REFUNDS

• PRODUCTION PLANNING OF INSTITUTIONAL PRODUCTS

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Role of a Institution ManagerRole of a Institution Manager

• DOCUMENTS /CERTIFICATES DECLARATIONS SUPPLY ORDER AND VALIDITY /PRICEAMMENDEMENTS AS PER GOVT. APPROVAL

• PREPARING TENDER DOCUMENTS & RESPOND TO INSTITUTIONS QUERIES

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Thank You.Thank You.