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India’s first marketplace for weavers and artisans

Govt. of India’s first national award for Handlooms marketing (eCommerce)

eCommerce for Sustainable Development

Consumers in developed economies with substantial purchasing power led by:

Increase in tourism and propensity of gifting unique

products

Huge demand driven by eco-friendly & organic

fashion and accessories

Growing Ethical, Fair trade and Socially conscious

commerce

Growing global demand for handmade crafts

GoCoop Confidential 2

Global market estimated at

$ 400 billion

Production concentrated mostly in Asia

Philippines

IndonesiaMalaysia

Thailand

India

Vietnam

South Africa

Mozambique

KenyaTanzania

Ghana

Peru

Columbia

MexicoHaiti

80% of the world’s production

Laos

Supply concentrated in rural areasLarge fragmented population of

artisans and weavers

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Crafts is an integral part of our heritage & culture

1000+ Clusters

Source: Ministry of Textiles, IBEF

9 million+ skilled weavers & artisans> 60% women

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Working Capital, Product

design and development

Wholesaler/Distributor Retailer

Craft trade unsustainable due to supply chain inefficiencies

Trader

3-10x

Price Difference

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Strong Branding & Marketing

Fair access to markets online & offline

platforms

This can be changed by:

GoCoop India’s first marketplace for artisans

Multi-channel eCommerce

ConsumersCo-ops, Weavers and Artisans

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15-30% higher prices for their produce

Improving designs and production quality

Professionally managed sourcing of good quality

handloom products across India

Wide variety of authentic Handloom

products at fair prices directly from weavers

Offline Marketing Retailers / exhibitions

Our vision

Sustain

able

Ethical

Han

dm

ade

To be thelargest marketplace for handmade & support

livelihoods of 1 million artisans

Environmental friendly products

Focus on handmade products

Ethical sourcing & fair pricing to producers

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Multi-lingual mobile app for Weavers & Artisans

Our Learnings

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Producers their production &

working capital related issues

Quality standards for domestic and

International buyers

Strong focus on curation & product

development

Identification of producer

organizations

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Govt of India’s first national award for Handlooms marketing (eComm)

First Company showcased by Google CEO at the digital unlocked launch

Thank you!

Siva Devireddy

Founder & CEO

siva@gocoop.com