India’s first marketplace for weavers and artisans eCommerce for... · India’s first...
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1 India’s first marketplace for weavers and artisans Govt. of India’s first national award for Handlooms marketing (eCommerce) eCommerce for Sustainable Development
Transcript of India’s first marketplace for weavers and artisans eCommerce for... · India’s first...
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India’s first marketplace for weavers and artisans
Govt. of India’s first national award for Handlooms marketing (eCommerce)
eCommerce for Sustainable Development
Consumers in developed economies with substantial purchasing power led by:
Increase in tourism and propensity of gifting unique
products
Huge demand driven by eco-friendly & organic
fashion and accessories
Growing Ethical, Fair trade and Socially conscious
commerce
Growing global demand for handmade crafts
GoCoop Confidential 2
Global market estimated at
$ 400 billion
Production concentrated mostly in Asia
Philippines
IndonesiaMalaysia
Thailand
India
Vietnam
South Africa
Mozambique
KenyaTanzania
Ghana
Peru
Columbia
MexicoHaiti
80% of the world’s production
Laos
Supply concentrated in rural areasLarge fragmented population of
artisans and weavers
GoCoop Confidential 3
Crafts is an integral part of our heritage & culture
1000+ Clusters
Source: Ministry of Textiles, IBEF
9 million+ skilled weavers & artisans> 60% women
GoCoop Confidential 4
Working Capital, Product
design and development
Wholesaler/Distributor Retailer
Craft trade unsustainable due to supply chain inefficiencies
Trader
3-10x
Price Difference
GoCoop Confidential 5
Strong Branding & Marketing
Fair access to markets online & offline
platforms
This can be changed by:
GoCoop India’s first marketplace for artisans
Multi-channel eCommerce
ConsumersCo-ops, Weavers and Artisans
GoCoop Confidential 6
15-30% higher prices for their produce
Improving designs and production quality
Professionally managed sourcing of good quality
handloom products across India
Wide variety of authentic Handloom
products at fair prices directly from weavers
Offline Marketing Retailers / exhibitions
Our vision
Sustain
able
Ethical
Han
dm
ade
To be thelargest marketplace for handmade & support
livelihoods of 1 million artisans
Environmental friendly products
Focus on handmade products
Ethical sourcing & fair pricing to producers
GoCoop Confidential 7
GoCoop Confidential 8
Multi-lingual mobile app for Weavers & Artisans
Our Learnings
GoCoop Confidential 9
Producers their production &
working capital related issues
Quality standards for domestic and
International buyers
Strong focus on curation & product
development
Identification of producer
organizations
GoCoop Confidential 10
Govt of India’s first national award for Handlooms marketing (eComm)
First Company showcased by Google CEO at the digital unlocked launch
