Increase facebook fans using blutooth

August 2010

Build fans traditionally

W ll k b dWell known brands can quickly build fans because consumers are actively seeking them in FB.seeking them in FB.

Not so for brands with low brand awareness. Building f b k f ifacebook fans requires a different strategy.

Unconventional strategy

Draw our captive audienceDraw our captive audience from restaurant stores to facebook

Calculate overall foot traffic to stores and worktraffic to stores and work on a conversion of 10%

Days Av traffic # of stores Total traffic

Weekdays 20 150 2 6000

Weekends 8 250 2 4000Weekends 8 250 2 4000

10000

Campaign strategy

Table wobblers, t ll d

Become a fan to participateposters, mall ads to participate

Bl tooth p sh Tell aBlutooth push messages to handsets in stores

Tell a friend

Unique selling proposition

Tie in unique selling proposition of the restaurant to

campaign message

Example salad bar

Campaign message

Create the most healthiest salad and share it on facebook to WIN prizes daily.

How blutooth can work20m range to

Hidd d i ith

gphones

Hidden device with wifi and blutooth

Upload a the healthiest salad and WIN!

Contact firestarter Contact firestarter for quotation

@info@firestarter.com.sg

First of 3 two-month promotions

X3 promotions

Each one focuses on a different aspect of dining offer

Results: assume 10,000 visitors per month with a 10%

participation rate depending on value of the offer = 1,000

fans per montha s pe o t

Deliverables per campaign

Description duration Approx fee ($)

Campaign concept + copy

Hero picture, headline, support copy

1 week xx

Point of sale Design, layout, finished 2 weeks xxcollateral art

Maintenance of Facebook fan

d bl t th

Look at facebook daily and engage with

t E

2 months xx

page and blutooth customers. Encouragefriend get friend and announce winners. Add links to video and articles links to video and articles on healthy eating

i f @fi t tinfo@firestarter.com.sg

For entire campaign

Description duration Approx fee ($)

Blutooth hardware rental

Bluetooth technology and software

6 months xxx

info@firestarter.com.sg

The concepts, ideas, strategies, information, materials, artwork, plans and copy

contained in this document are presented in absolute confidence and are the

property of Firestarter Pte Ltd and must not be reproduced, adapted,

communicated to third parties or in any way used without the express

permission of Firestarter Pte Ltd.

© Copyright Firestarter Pte Ltd 2010

www.firestarter.com.sg