Increase facebookfans with_blutooth
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Increase facebook fans using blutooth August 2010
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Transcript of Increase facebookfans with_blutooth
Increase facebook fans using blutooth
August 2010
Build fans traditionally
W ll k b dWell known brands can quickly build fans because consumers are actively seeking them in FB.seeking them in FB.
Not so for brands with low brand awareness. Building f b k f ifacebook fans requires a different strategy.
Unconventional strategy
Draw our captive audienceDraw our captive audience from restaurant stores to facebook
Calculate overall foot traffic to stores and worktraffic to stores and work on a conversion of 10%
Days Av traffic # of stores Total traffic
Weekdays 20 150 2 6000
Weekends 8 250 2 4000Weekends 8 250 2 4000
10000
Campaign strategy
Table wobblers, t ll d
Become a fan to participateposters, mall ads to participate
Bl tooth p sh Tell aBlutooth push messages to handsets in stores
Tell a friend
Unique selling proposition
Tie in unique selling proposition of the restaurant to
campaign message
Example salad bar
Campaign message
Create the most healthiest salad and share it on facebook to WIN prizes daily.
How blutooth can work20m range to
Hidd d i ith
gphones
Hidden device with wifi and blutooth
Upload a the healthiest salad and WIN!
First of 3 two-month promotions
X3 promotions
Each one focuses on a different aspect of dining offer
Results: assume 10,000 visitors per month with a 10%
participation rate depending on value of the offer = 1,000
fans per montha s pe o t
Deliverables per campaign
Description duration Approx fee ($)
Campaign concept + copy
Hero picture, headline, support copy
1 week xx
Point of sale Design, layout, finished 2 weeks xxcollateral art
Maintenance of Facebook fan
d bl t th
Look at facebook daily and engage with
t E
2 months xx
page and blutooth customers. Encouragefriend get friend and announce winners. Add links to video and articles links to video and articles on healthy eating
i f @fi t [email protected]
For entire campaign
Description duration Approx fee ($)
Blutooth hardware rental
Bluetooth technology and software
6 months xxx
The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2010
www.firestarter.com.sg
