1)Desired Experience

2)Shopping Experience (5 Senses)

3)Chairs

- Armchair POANG

- Futon GRANKULLA

- Bench JESPER

4) Quotations & Conclusions

Desired Experiences

Duty

Beauty

Wonder

Security

Oneness

Harmony

Freedom

Enlightenment

DirectionsArrows on floor guides

consumers through store

Showrooms

Showrooms have different budgets

Convenience

Shopping guides, pencils and measuring tape are provided

No help??

Specs

- layer-glued, bent birch frame provides relaxing resilience

- extra cushions are available for variation and renewal

- W68xD83xH100cm

- price@$149

- tough and durable

- comfort

- different designs of cushion

Advantages

Disadvantages

- chair is not adjustable

- bulky

Elijah Wong

“..Likes a good chair in my room..”

“..finds it comfortable because it’s able to rock slightly..”

“..good overall design..”

“..relaxing..”

“..after a hard day’s work, I can read and watch TV on it..”

“..enjoys the 25 year warranty..”

“..it’s in 2 pieces – a leg rest and the chair..”

Specs

- adjustable back

- mattress provides firm sleeping comfort

- W70xD110, H80cm

- bed size: W70xL200cm

- price@$195

Advantages- bed, sofa and lounge chair all in one

- adjustable

- comfortable

- compact and portable

Disadvantages

- Low (unsuitable for old folks)

- adjusting tool is not convenient

John

“..multi functional and takes up a small space..”

“..close feeling to the floor and entire room..”

“..like the various functions..”

“..dislikes the heavy wooden frame..”

“..change the frame to a light weight material..”

“..add remote function to the bed..”

Suhaimi

“..multi functional. 3 things in one..”

“..comfortable and handy..”

“..not easy to adjust as we have to get up of the Futon..”

“..not suitable for the old people..”

“..make the chair mechanized and easy to adjust..”

Jasmine

“..3 in 1 product..”

“..compact and easily stored..”

“..the cushion can be detached and easy to clean..”

“..stylish design..”

“..gives a sense of security as the chair is made low to prevent kids from injuring themselves..”

“..strong material and can withstand mischievous children..”

“..happy with the product..”

“..colours can be added as the cushions are a bit dull..”

Specs

- Steel frame

- W90xD54xH66cm

- price@ $99

Advantages

- creative design

- good for gamers

- very light

- different seating positions

Disadvantages

- used mainly by children only

- no back rest

- weak support

- non-removable cushion

- extreme discomfort!!!

Desired ExperiencesDuty

BeautyWonder

SecurityOneness

HarmonyFreedom

Enlightenment

- Like any other normal furniture shop

- good lighting

- smooth journey

- had fun!!!

Acknowledgement: IKEA

LASTLY, it is done by: WENBIN

ISNAN

EDWIN

EUGENE

FROM BANANAS!!!