IKEA Highlights 2016 Press-kit · IKEA LAUNCHES 2016 HIGHLIGHTS DEC. 7TH, 2016 IKEA releases IKEA...

IKEA HIGHLIGHTS 2016PRESS KIT

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IKEA LAUNCHES 2016 HIGHLIGHTS

DEC. 7TH, 2016 IKEA releases IKEA Highlights 2016 – an online publication sharing this year’s top stories from around the IKEA world. From the future of the infamous meatball, to the 90th birthday of Ingvar Kamprad, the site celebrates the big and the small moments.

IT’S ABOUT LIFE AT HOME, people, innovation, design, and learnings. Watch the top IKEA ads and films produced throughout the year, read about some of the unique fashion collaborations, dig into the facts & figures, or step into the shoes of the lead art director for the IKEA Catalogue. Ever wondered what it must be like to try virtual reality? IKEA Highlights gives you an idea. Many companies, organisations and people, together, shape IKEA. Each and every person, initiative, idea and solution contribute to the big picture. IKEA Highlights gives a true global summary of 2016, and a common umbrella for all IKEA co-workers, as well as customers, to unite under.

This is a selection of stories published on IKEA Highlights 2016. For the full experience, please visit the site on IKEA.xx/Highlights.

IKEA Highlights 2016 is published by Inter IKEA Systems B.V.

02 | IKEA HIGHLIGHTS 2016

SAY HELLO TO THE NEW TOP CHEF: YOUR KID

Food. It’s everywhere these days. Kids today have access to knowledge and a world of ingredients, like no generation that has come before. IKEA wants to help them harness this power at a young age. But they get it. It’s not always easy for parents to let go. Watching your child handle a giant chef’s knife? Eh, no thanks. So how do you let your kids take charge in the kitchen and still maintain your sanity?

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SUNSHINE & MONSTERS: GET READY TO PLAY!

Imagine a world where horses are pink, two-headed birds are rainbow-coloured and the sun greets you with open arms and a smile. This fantastical place lives in the collective minds of children around the world. Over 52,000 tiny designers used their creativtiy and imagination to take part in this year’s IKEA Soft Toy Drawing Competition.

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54stores in

North America

1store in

Caribbean

271stores inEurope

10stores in

Middle east and North Africa

44stores in

Asia

9stores inAustralia

IKEA® 2016 BY NUMBERS

New IKEA store in 2016

New IKEA store in new country

WITH A NEW YEAR COMES NEW FIGURES…

2016 saw 2.1 billion website visits, 915 million store visits and 120 million Euros worth of IKEA Foundation donations. The numbers this year give you an overview of how IKEA performed, globally from September 2015 - August 2016.

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IKEA® co-workers in thousands

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A WORLD OF CREATIVE COLLABORATIONS

2016 has seen a series of IKEA collaborations – a great way to explore new colours, shapes and patterns of thinking. And, the learning experience is far from over. Read about some of the cool collabs to come, and take a look at what 2016 had to offer.

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IKEA HITS THE RUNWAY

This year IKEA decided to do something a bit unexpected: partner up with some of the fashion industry’s coolest to create collections unlike any they’ve produced before. And they were both debuted on September 29th with gorgeous runway shows at Milan Fashion Week.

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THE NERDY (BUT OH SO PASSIONATE) TRUTH ABOUT QUALITY

Innovation and material specialist, Jan Ahlsén has expressed his love for natural material for over 40 year at IKEA. He believes that quality is something eveyone is familiar with. And, as long as we’re prepared to do a little bit of maintenance over time, a table, a bookshelf, or even a favourite chair, can turn into a history book.

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FURNITURE MADE OUT OF PAPER. NO, SERIOUSLY!

Sofas and chairs made from the same stuff as egg cartons? And bench tops and table legs made from bamboo? Anything is possible as IKEA design-teams explore a world of materials.

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PROTECTING DESKS… AND THE PLANET

Why not take recycling one step further and actually make new products out of waste? A few years back, someone at IKEA had this ‘crazy idea’… But now, this is turning into reality, saving money for the customers and finite resources for Mother Earth.

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MEET BILLY AT HIS COUNTRYSIDE BIRTHPLACE

He has been around for nearly four decades. Most of us have either lived with him or gotten to know him at a friend’s place. Come along and meet BILLY at his countryside birthplace where about 4.5 million BILLY bookcases see daylight each year.

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VIRTUAL REALITY – INTO THE MAGIC

It’s when you’ve put the headset on that it happens: Your eyes open up to a totally different room from where you know your feet are standing. It’s like stepping into a fairytale - but better! The game is on. Now you’ll be able to walk around a real size, make-believe 3D kitchen and interact with objects.

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STEPPING INTO THE WORLD OF 3D PRINTING

Ready for something new? So is IKEA. But when you’ve explored so much of life at home, where do you go next? Together with Anterwerp-based fashion designer, Walter Van Beirendonck, the limited edition GLÖDANDE collection was brought to life.

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SECRET INNOVATION LAB REVEALED

Nestled in the heart of Copenhagen’s meatpacking district, among the hipster hangouts and design start-ups lies Space10 - a research hub and exhibition space for testing product prototypes and ways of boosting consumers’ well-being.

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A FORCE FOR GOOD DESIGN

Not so long ago, in a galaxy far, far away, David Wahl had a tough but important mission: To create something he really loved. On top of that, he should do it in a way that exceeded all expectations. He relied on the Force – but would he manage to resist the dark side?

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THINKING OUTSIDE THE BOX

Mushroom foam, honeycomb inserts, and sugar-cane-based film. They sound like dishes on a dessert menu, but these materials could revolutionise the way that IKEA packages its products.

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MOST THINGS STILL REMAIN TO BE DONE

Have you ever wondered where IKEA came from? Or how a simple country boy from Småland was inspired to create one of the world’s leading brands and help create a better everyday life for millions of people? March 2016 saw the Swedish founder of IKEA, Ingvar Kamprad celebrate his 90th birthday.

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FANTASTIC FILMS & AWESOME ADS

Hit play and swoop off into a realm of some of this year’s favorite IKEA ads and films from around the globe. See more of who IKEA is, and what they do, in their unique IKEA-ness fashion.

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WELCOME TO ANOTHER INDIA

Say Indian design and most people think of rich colours and golden décor. So it’s hardly a surprise that SVÄRTAN collection, all in black, white and shades of grey, gives away nothing of its origin at first glance. However, at a closer look it all makes sense.

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PEEKING INTO THE WORLD’S LARGEST PRINT PRODUCTION

Translated into 33 languages, in 48 different markets, reaching about 255 million people, this year’s IKEA Catalogue welcomed everyone to be themselves. The statement was clear: IKEA doesn’t design furniture for consumers - they design for people. So, what does the IKEA Catalogue look and feel like from inside IKEA? Lead Art Director, Zara Blomqvist shares her experience.

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AND THE WINNER IS…

2016 was a year of multiple awards and recognition for IKEA - three prestigious Red Dot Design Awards in category Product Design, and, voted “Most valuable brand in Sweden, and “Best Swedish Company” - not bad going, eh? But that’s not all!

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WELCOME HOME, TO IKEA

After three years of work, the doors have finally been thrown open to the public at the new IKEA Museum in Älmhult, Sweden. Or as IKEA puts it, “For 70 years people have welcomed IKEA into their homes. Now it’s our turn to welcome you to ours.”

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MEATBALLS AND KLIPPAN: WHY A FURNITURE DEALER DECIDED TO SELL FOOD

“It’s difficult to do business with someone on an empty stomach.” These words, spoken many years ago by IKEA founder, Ingvar Kamprad, remain true today. It’s nearly impossible to shop on an empty stomach, don’t you think? That’s just one of the reasons why in 1956 IKEA decided to open up a restaurant in the very first IKEA store, in Älmhult, Sweden.

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It’s difficult to do business with someone on an empty stomach.

- Ingvar Kamprad

“

POWERED BY PEOPLE

Tables, chairs, bookshelves, kitchens – and one very special bike. When IKEA announced it was adding the SLADDA bicycle to its range in 2016, more than a few eyebrows were raised around the world. What was a furniture and homewares business doing dabbling with two-wheeled transportation?

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CONTACTDECEMBER 2016

Email [email protected] | Phone 000-000 000 00Street street 12345 | Town town 1234

IKEA Highlights 2016 Press-kit · IKEA LAUNCHES 2016 HIGHLIGHTS DEC. 7TH, 2016 IKEA releases IKEA...

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