Up and Out of PovertyCh. 8: Developing a Desired

Positioning and Strategic Market Mix

Ana Le

By

Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution (1st ed.). Pearson Prentice Hall.

4 P’s Road Trip

Product

PRODUCT

Product

How to Feed

Termites to Tadpoles

Product

Augmented

Actual Core

Product

Price

Fine 2 Canes

Price

Price

DistributionChannels

Place

Drive Thru

Place

Place

ACTION

Promotion

Seeds of Change ®

Promotion

Key Messag

es

Promotion

We’re here!

Final Destination:Real World Case

Studies

“REAL WORLD CASE

STUDIES”

PURwater ®

Since 2003 +

http://www.purwater.com/

PURwater ®

………..

misozi ® http://coopcoffees.com/

UNION ®HAND-ROASTED COFFEE

Since 2007 +

http://www.unionroasted.com/

London Success:

Barclays Cycle Superhighways

LandshareAustralia

Connecting Grower ToPeople with Land to

Share

Since 2009Since 2010

http://www.dailygood.org/more.php?n=4428http://www.sustainablemelbourne.com/