Ignite spring 2011_ana_le
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Up and Out of Poverty Ch. 8: Developing a Desired Positioning and Strategic Market Mix Ana Le B y Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution (1st ed.). Pearson Prentice Hall.
Transcript of Ignite spring 2011_ana_le
Up and Out of PovertyCh. 8: Developing a Desired
Positioning and Strategic Market Mix
Ana Le
By
Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution (1st ed.). Pearson Prentice Hall.
4 P’s Road Trip
Product
PRODUCT
Product
How to Feed
Termites to Tadpoles
Product
Augmented
Actual Core
Product
Price
Fine 2 Canes
Price
Price
DistributionChannels
Place
Drive Thru
Place
Place
ACTION
Promotion
Seeds of Change ®
Promotion
Key Messag
es
Promotion
We’re here!
Final Destination:Real World Case
Studies
“REAL WORLD CASE
STUDIES”
PURwater ®
London Success:
Barclays Cycle Superhighways
LandshareAustralia
Connecting Grower ToPeople with Land to
Share
Since 2009Since 2010
http://www.dailygood.org/more.php?n=4428http://www.sustainablemelbourne.com/
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