Post on 13-Mar-2016
description
Ignite fitness & wellness
About Ignite fitness & wellness
• Ignite is a Dubai based company (LLC) with a free zone office based in Dubai Internet City (FZLLC)
• The enDre team are fully cerDfied fitness professionals
• Comprehensive insurance and public indemnity is in place
• Our goal is to challenge, sDmulate and inspire our clients to go beyond their boundaries and realise their full potenDal
About Ignite fitness & wellness
• Ignite has four basic beliefs: Integrity, Partnership, InspiraDon and Dynamism
• No other company in UAE currently offers this level of service and range of soluDons
• Ignite offers a vast suite of products and services to both individuals and clients
• In addiDon to operaDng throughout Dubai, we operate from our own dedicated Health Club facility
Our CredenDals
Our CredenDals
The Ignite team
• Currently a team of 8 fullDme staff and expanding… • Comprises a diverse mix of highly trained fitness & wellness specialists • All team members are fully cerDfied and qualified and either possess a specific niche
experDse or have parDcipated in a sport in a professional or semi-‐professional nature in the past
• Yoga, pilates, boxing, military bootcamp, sports condiDoning, group exercise, Olympic gymnast, marathon/ultra runner to name a few
Team CredenDals
Guillaume Mariole, Managing Director • Founder and owner of Ignite fitness & wellness
• Pioneer of the bootcamp concept in Dubai
• Winner of two major regional business awards
• Master regional Trainer for Technogym
• Responsible for Dubai’s first corporate wellness program in Dubai 2008 - Dubai Holding Future Leaders Wellness Program
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Our Creden8als
A few examples of our Managing Director’s experience
• First corporate wellness program in Dubai 2008 - Dubai Holding Future Leaders Wellness Program • First corporate wellness program Abu Dhabi 2009 -‐ 2011 - DED Leads Wellness Program • Coca Cola ladies summit 2011 • Shuaa Capital Wellness program 2011 • ADAC wellness week
• Wellness AcDviDes for Dubai Holding 3 day HR conference • Group classes for EmiraD Ladies at the ExecuDve Office • VVIP clients such as the Chairman of Dubai Investment Capital
Product suite
Product Suite
Product Suite
• Our bootcamp programmes are high intensity military style outdoor programmes
• MD, Guillaume Mariole, was the pioneer of bootcamps in the region
• Three main products; Military Bootcamp, Bootcamp Overhaul & Cadets ParDes
• General courses are a month in duraDon comprising of up to 16 intensive sessions
• 5x monthly courses running across Dubai (Safa Park, 2x Palm Jumeirah, The Shack -‐ Um Sequim, Dubai Marina)
• 90-‐120x Military Bootcamp clients per programme
Military Bootcamp
Product Suite
• We take a whole new approach to Personal Training and have a variety of products:
- TradiDonal one on one - 6 for Fitness - VIP - RehabilitaDon Training, in partnership with Emirates European Medical Centre
• We work with affiliated gyms and a number of hotels throughout Dubai
• We have in excess of 80 regular clients
• We have approximately 20 VIP clients who hold senior execuDve or board posiDons in some of Dubai’s most illustrious companies
Personal Training
Product Suite
• Created to make lasDng, posiDve change to the fitness and wellbeing of companies throughout Dubai
• Four key products; Well Aware Assessments, Health Screenings, comprehensive bespoke Corporate Wellness Programmes and Corporate Events
• Our team were responsible for both Dubai’s first corporate programme, for Dubai Holding in 2008, and for Abu Dhabi’s first, for the Department of Economic Development in 2009 and ADAC Wellness Week
• Other corporate clients include;
- Mindshare - SHUAA Capital - Coca Cola - Microsoi - MPC
Corporate Wellness
Product Suite
• Includes Box-‐fit, Fitness Yoga, Girls Only, Pilates, Bootcamp Overhaul and more…
• Box-‐fit is a fast, fun and furious cardio workout that develops boxing skills and provides a dynamic and moDvaDonal full-‐body workout
• Fitness Yoga is the perfect start of the day and combines tradiDonal yoga stances with more dynamic techniques to strengthen and tone the body
• Bootcamp Overhaul is a fantasDc all over body workout to start the weekend feeling energised and moDvated
• We will be launch CrossFit which will also fall under this banner
• Ignites Group Ex Card gives our clients maximum flexibility and enable them to enjoy our programmes without having to commit to a full month-‐long programme
Group Exercise
Product Suite
• To combat Dubai’s hecDc lifestyles and daily pressures we have partnered with the regions leading wellness providers
• Ignite’s Personal Wellness Partners include:
- Sports Massage Therapist - Style Consultant - Personal & Professional Life Coach - Personal & Corporate Gym Fit-‐out Provider - Health & NutriDon Specialists
• Ignite recognises that a wellness-‐oriented lifestyle addresses our clients’ physical, social, psychological and spiritual needs
Personal Wellness
Product Suite
Facility Management
• Park Place
• Park Place is centrally located on Sheikh Zayed Road; easily accessible from every area in Dubai. Managed and operated by Ignite, it is one of Dubai's premier desDnaDons for health, fitness and wellness.
• FaciliDes include:
- Dubai's only 40-‐metre lap pool - Large sun-‐deck - Fully-‐equipped gymnasium - Group Exercise Classes - Personal Training - State-‐of-‐the-‐art studio - Sauna - Steam - Lounge area with complimentary wi-‐fi - Food & beverage orders / delivery from Park Central
Product Suite
Facility Management
• RIVA beach club on the Palm
• RIVA Beach Club is a private club offering members a diversity of luxury beach and health club services. It is located between buildings 7 and 8 on the Palm Jumeirah.
• Featuring an extensive range of fitness and leisure faciliDes, RIVA is the ideal desDnaDon whether you want to chill out, get fit or play on the beach.
• The gym is packed with state-‐of-‐the art Technogym equipment and overlooks the azure waters beyond, a gorgeous infinity pool, sun decks and a pool lounge.
• It is home to Gusto, a relaxed Mediterranean-‐style beachside dining experience, with both al fresco and indoor dining experiences, Mezze Mia, a deli, cafe and convenience store and the Gazebo Poolside Lounge, a relaxed bar with pool-‐side seaDng and unrivalled views of the Arabian Gulf.
Product Suite
Facility Management
• The Shack is the coolest thing to hit the health and fitness industry in Dubai for a long Dme. Why? Because it’s an outdoor, totally equipped gym and group ex venue, right there, on the beach, where the azure seas lie ahead and the soi sands lie below
Ignite and the community…
• OpportuniDes on-‐site:
- via Ignite van, driven daily throughout Dubai - via banners at all outdoor locaDons during training sessions, event and other acDvity - facebook 1050+ members
• OpportuniDes via collateral:
- Monthly Newsleqer – distributed to 22,000 plus in addiDon to social media plasorms - Posters – distributed via corporate clients & city-‐wide noDce boards - Flyers – weekly flyer drops throughout Dubai
• Gymnasiums
- Park Place, RIVA, The Shack
Branding
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Apparel
OpportuniDes via Ignite team apparel:
• worn by the enDre team, 6 days per week, throughout Dubai • classes all take place in busy outdoor locaDons
OpportuniDes via Ignite client uniform:
• all parDcipants on monthly Military Bootcamp courses must wear designated t-‐shirts at each of the 16x sessions and they conDnue to wear them long beyond
!"#$%&' ("))*+$"
• OpportuniDes for exposure at Corporate Events:
- Regular teambuilding / moDvaDon acDvity with corporate clients - Most recently; AcDon Impact, Nokia Siemens & Dubai Holding
• OpportuniDes for exposure at Cadets Events:
- Regular cadets events for birthday parDes and special occasions including a party early this year for a royal birthday at Zabeel Palace
- PromoDonal acDvity in front of Go-‐Sport at Ibn Buquta to generate mall buzz and direct traffic
- AcDviDes with schools to help support healthy and acDve living. Most recently; Dubai English Speaking School Healthy Week
Events
• Dubai Sports World official partner
• Throughout the Holy month of Ramadan Ignite ran different classes
Events
• Men’s Health & Shape Magazine event
Events
UAE fitness challenge winner June 2011
Events
We support and take part in…
• UAE Marathons and fun runs, RAK, Wadi B • Abu Dhabi Dragon boaDng compeDDon, fesDval city, Dubai
Marina, internaDonal events • Wild Guanabana– organize trek in trips for 2012 linked to charity • Develop a wellness calendar for the organizaDon
Corporate Social Responsibility -‐ CSR
• OpportuniDes for exposure at Charitable Events:
- Burjurman Pinkathon – we run an annual company-‐ wide campaign known as Pink is Punk
- Pink Polo at Ghantoot – we played an integral role at the inaugral event and will conDnue in subsequent years
- Ignite’s PINK IS PUNK annual breast cancer campaign
- Emirates ArthriDs Walkathon – we annually sponsor this FesDval City 5km event with prizes and pre-‐event warm up acDvity
- Ice Warrior – held at Ski Dubai, we worked with MAF, Aprillia & Mens Health & Fitness to host the inaugural Tough Guy event in Dubai
- Other regular acDvity with our key partners such as Emirates European Medical Centre Open Day and Dubai’s first Weightloss Show in conjuncDon with Technogym
Pink is Punk Breast Cancer Awareness Campaign
Ignite’s Annual campaign
Pink is Punk Breast Cancer Awareness Campaign
Ignite’s Annual campaign
PR & Media
PR / Media
Ignite monthly newsleqers
• Extends to a database of 22,000 • Sent out monthly
PR / Media / Sport360 Blog
HEALTHY BODY
FITNESS FLASH The latest news from the workout world. By Louisa Wilkins.
Golf isn’t just for boys – it’s a great way to get outside and walk. Plus it refreshes your mind.
Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.
LOOKING COOL POOLSIDE
E PA
RAS
Di! "#$ %n#&?Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme – half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says, “We expected the gains in muscle mass to be greater, but the fat loss surprised us.
MILK FOR MUSCLES
QMy left calf muscle has been smaller than my
right since a knee injury in my teenage years. How can I balance them out?
A Guillaume Mariole, owner and founder of
Ignite Fitness and Wellness, says, “The calf muscle can become shortened due to a variety of reasons – in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle.
“The best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day.
“Treatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.”
To book an appointment with Ignite’s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.
CALF COMPLAINTS
If you can’t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope Skipping Federation of India, ten
200The time in milliseconds a marathon runner’s foot
spends on the ground – it spends 500 in
the air.
YOUR LIFE
| 27
Re!!-"!f! !"s#!r!!i""
Self-confessed material girl Tori Leckieswopped her Jimmy Choos for runningshoes and discovered a different side toherself. She tells Louisa Wilkins her !ory.
M arketing manager ToriLeckie, 34, thoughtshe was destined for
a future of gliteratti, handbagsand the high life. However,waking up to her uniquesporting abilities has changedher lifestyle dramatically.
Before... “I was a typical20-something intent on a lifeof partying.
“Although I had been sportywhen I was younger, it all fellby the wayside when I went toboarding school at the age of13. It wasn’t cool to be sporty,but it was cool to get intotrouble. So, I became a bit ofa rebel. My friend and I usedto pretend to go running, butwould take a change of clothesin our backpacks and headinto town.
“At university I did thebare minimum, shoppingand partying on my father’s‘emergency’ credit card.”
It all changed when... “I hitmy mid-20s. I had finisheduniversity and life suddenlyfelt very precious. My next bigbirthday was 30 and it felt likemy 20s had been and gone.
“I started thinking aboutwho I am and what I wantedout of life. From the age of 11,my father and I had regularlygone mountain climbing.When I thought about mylife, I realised that mountain
climbing was more than justa hobby for me. I thought,‘I love climbing. I thrive onit!’ So I decided to dedicatemyself more to my climbingthan to my social life.”
As a result... “I started runningas training for mountainclimbing. Running is addictive,it’s a real high. I find I haveall my best ideas when I amrunning – I often think I shouldtake a dictaphone!
“My lifestyle changed asI started opting for earlynights in over a night outwith friends. You can’t go outpartying if you want to getup when it is still dark andrun for two hours. Eventuallycertain friends stopped callingas I kept saying ‘No’ to socialplans. But they were not thetrue friends anyway.
“In early 2008 I moved toDubai and joined a runningclub. Within six months I hadrun my first half marathon.”
Since then... “Running hasbecome a sport for me in it’sown right. In September lastyear, I went to Jordan to runa half marathon. The daybefore the race, I decided thatI would run the full 42kmmarathon. I hadn’t trained forit and my maximum beforethen had been 27km. I did itand won! I was buzzing, andkept thinking, ‘What next?’
“In January I climbedAconagua in Argentina... nearly7,000m high with minus 40degree winds. A week later Iran the Dubai marathon in justover three and a half hours,chatting all the way. I thought,‘Maybe I have a bit of a talentfor this.’
“Since then, I have run twoultra marathons – in Februarya 75km run, and in April Icame first in the 50km DeadSea Ultra in Jordan.”
Moving forward fromhere... “I don’t miss the partylifestyle I’ve given up. I havefound my true passion in life.
“I’m now much moredown-to-earth. I mix withpeople from all walks oflife and do lots of charitywork. Sport makes youvery grounded, which isparticularly importantin today’s society, whereeveryone is so status madand materialistic.
“I used to be like that, too– I used to be a spoilt littleprincess. But it doesn’t matterwhat car you drive on therunning track. You are all inshorts, T-shirts and trainers.It makes it a level playing field,where you can develop greatfriendships with like-mindedsporty people and achieve yourpersonal goals.” A
‘RUNNINGKEEPSMEGROUNDED’
“Y"# c!"’" g$ "!"%!rty!ng !f $"##!"" t$ g# !%$"" !"’s d!r# !n&&!" '"r !w$ h"!rs.”
TEXT:FE
ATU
RESWRITE
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UISAWILKINS/P
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PH:KISHORE
KUMAR
Tori relaxes at home
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