Ignite  fitness  &  wellness  

About  Ignite  fitness  &  wellness  

•  Ignite   is  a  Dubai  based  company  (LLC)  with  a   free  zone  office  based   in  Dubai   Internet  City  (FZLLC)  

•  The  enDre  team  are  fully  cerDfied  fitness  professionals    

•  Comprehensive  insurance  and  public  indemnity  is  in  place  

•  Our  goal  is  to  challenge,  sDmulate  and  inspire  our  clients  to  go  beyond  their  boundaries  and  realise  their  full  potenDal  

About  Ignite  fitness  &  wellness  

•  Ignite  has  four  basic  beliefs:  Integrity,  Partnership,  InspiraDon  and  Dynamism  

•  No  other  company  in  UAE  currently  offers  this  level  of  service  and  range  of  soluDons  

•  Ignite  offers  a  vast  suite  of  products  and  services  to  both  individuals  and  clients  

•  In  addiDon  to  operaDng  throughout  Dubai,  we  operate  from  our  own  dedicated      Health  Club  facility  

Our  CredenDals  

Our  CredenDals  

The  Ignite  team  

•  Currently  a  team  of  8  fullDme  staff  and  expanding…  •  Comprises  a  diverse  mix  of  highly  trained  fitness  &  wellness  specialists  •  All   team   members   are   fully   cerDfied   and   qualified   and   either   possess   a   specific   niche  

experDse  or  have  parDcipated   in  a   sport   in  a  professional  or   semi-­‐professional  nature   in  the  past  

•  Yoga,   pilates,   boxing,   military   bootcamp,   sports   condiDoning,   group   exercise,   Olympic  gymnast,  marathon/ultra  runner  to  name  a  few  

Team  CredenDals  

Guillaume  Mariole,  Managing  Director  •  Founder  and  owner  of  Ignite  fitness  &  wellness  

•  Pioneer  of  the  bootcamp  concept  in  Dubai  

•  Winner  of  two  major  regional  business  awards  

•  Master  regional  Trainer  for  Technogym  

•  Responsible  for  Dubai’s  first  corporate  wellness  program  in  Dubai  2008    -  Dubai  Holding  Future  Leaders  Wellness  Program    

z  

Our  Creden8als  

A  few  examples  of  our  Managing  Director’s  experience  

•  First  corporate  wellness  program  in  Dubai  2008                                                        -  Dubai  Holding  Future  Leaders  Wellness  Program    •  First  corporate  wellness  program  Abu  Dhabi  2009  -­‐  2011                                                -  DED  Leads  Wellness  Program  •  Coca  Cola  ladies  summit  2011  •  Shuaa  Capital  Wellness  program  2011  •  ADAC  wellness  week  

•  Wellness  AcDviDes  for  Dubai  Holding  3  day  HR  conference  •  Group  classes  for  EmiraD  Ladies  at  the  ExecuDve  Office  •  VVIP  clients  such  as  the  Chairman  of  Dubai  Investment  Capital  

Product  suite  

 Product  Suite  

 Product  Suite  

•  Our  bootcamp  programmes  are  high  intensity  military  style  outdoor  programmes  

•  MD,  Guillaume  Mariole,  was  the  pioneer  of  bootcamps  in  the  region  

•  Three  main  products;  Military  Bootcamp,  Bootcamp  Overhaul  &  Cadets  ParDes  

•  General  courses  are  a  month  in  duraDon  comprising  of  up  to  16  intensive  sessions  

•  5x  monthly   courses   running   across   Dubai   (Safa   Park,   2x   Palm   Jumeirah,   The   Shack   -­‐   Um    Sequim,  Dubai  Marina)  

•  90-­‐120x  Military  Bootcamp  clients  per  programme    

Military  Bootcamp  

 Product  Suite  

•  We  take  a  whole  new  approach  to  Personal  Training  and  have  a  variety  of  products:  

-  TradiDonal  one  on  one  -  6  for  Fitness  -  VIP  -  RehabilitaDon  Training,  in  partnership  with  Emirates  European  Medical  Centre  

•   We  work  with  affiliated  gyms  and  a  number  of  hotels  throughout  Dubai  

•   We  have  in  excess  of  80  regular  clients  

•  We  have  approximately  20  VIP  clients  who  hold  senior  execuDve  or  board  posiDons  in  some  of  Dubai’s  most  illustrious  companies  

Personal  Training  

 Product  Suite  

•  Created   to   make   lasDng,   posiDve   change   to   the   fitness   and   wellbeing   of   companies  throughout  Dubai  

•  Four   key   products;   Well   Aware   Assessments,   Health   Screenings,   comprehensive   bespoke  Corporate  Wellness  Programmes  and  Corporate  Events  

•  Our  team  were  responsible  for  both  Dubai’s  first  corporate  programme,  for  Dubai  Holding  in  2008,  and  for  Abu  Dhabi’s  first,  for  the  Department  of  Economic  Development  in  2009  and  ADAC  Wellness  Week  

•  Other  corporate  clients  include;    

-  Mindshare  -  SHUAA  Capital  -  Coca  Cola  -  Microsoi  -  MPC  

Corporate  Wellness  

 Product  Suite  

•  Includes  Box-­‐fit,  Fitness  Yoga,  Girls  Only,  Pilates,  Bootcamp  Overhaul  and  more…  

•  Box-­‐fit   is  a   fast,   fun  and   furious  cardio  workout   that  develops  boxing   skills  and  provides  a  dynamic  and  moDvaDonal  full-­‐body  workout  

•  Fitness  Yoga  is  the  perfect  start  of  the  day  and  combines  tradiDonal  yoga  stances  with  more  dynamic  techniques  to  strengthen  and  tone  the  body  

•  Bootcamp   Overhaul   is   a   fantasDc   all   over   body   workout   to   start   the   weekend   feeling  energised  and  moDvated  

•  We  will  be  launch  CrossFit  which  will  also  fall  under  this  banner  

•  Ignites  Group  Ex  Card  gives  our   clients  maximum  flexibility   and  enable   them   to  enjoy  our  programmes  without  having  to  commit  to  a  full  month-­‐long  programme  

Group  Exercise  

 Product  Suite  

•  To  combat  Dubai’s  hecDc  lifestyles  and  daily  pressures  we  have  partnered  with  the  regions  leading  wellness  providers  

•  Ignite’s  Personal  Wellness  Partners  include:  

-  Sports  Massage  Therapist      -  Style  Consultant  -  Personal  &  Professional  Life  Coach  -  Personal  &  Corporate  Gym  Fit-­‐out  Provider  -  Health  &  NutriDon  Specialists  

•  Ignite   recognises   that   a   wellness-­‐oriented   lifestyle   addresses   our   clients’   physical,   social,  psychological  and  spiritual  needs  

Personal  Wellness  

 Product  Suite  

Facility  Management  

•  Park  Place  

•  Park  Place  is  centrally  located  on  Sheikh  Zayed  Road;  easily  accessible  from  every  area  in  Dubai.  Managed  and  operated  by  Ignite,  it  is  one  of  Dubai's  premier  desDnaDons  for  health,  fitness  and  wellness.  

•  FaciliDes  include:  

-  Dubai's  only  40-­‐metre  lap  pool  -  Large  sun-­‐deck  -  Fully-­‐equipped  gymnasium  -  Group  Exercise  Classes  -  Personal  Training  -  State-­‐of-­‐the-­‐art  studio  -  Sauna  -  Steam  -  Lounge  area  with  complimentary  wi-­‐fi  -  Food  &  beverage  orders  /  delivery  from  Park  Central  

 Product  Suite  

Facility  Management  

•  RIVA  beach  club  on  the  Palm  

•  RIVA  Beach  Club  is  a  private  club  offering  members  a  diversity  of  luxury  beach  and  health  club  services.    It  is  located  between  buildings  7  and  8  on  the  Palm  Jumeirah.  

•  Featuring  an  extensive  range  of  fitness  and  leisure  faciliDes,  RIVA  is  the  ideal  desDnaDon  whether  you  want  to  chill  out,  get  fit  or  play  on  the  beach.  

•  The  gym  is  packed  with  state-­‐of-­‐the  art  Technogym  equipment  and  overlooks  the  azure  waters  beyond,  a  gorgeous  infinity  pool,  sun  decks  and  a  pool  lounge.  

•  It  is  home  to  Gusto,  a  relaxed  Mediterranean-­‐style  beachside  dining  experience,  with  both  al  fresco  and  indoor  dining  experiences,  Mezze  Mia,  a  deli,  cafe  and  convenience  store  and  the  Gazebo  Poolside  Lounge,  a  relaxed  bar  with  pool-­‐side  seaDng  and  unrivalled  views  of  the  Arabian  Gulf.  

 Product  Suite  

Facility  Management  

•  The  Shack  is  the  coolest  thing  to  hit  the  health  and  fitness  industry  in  Dubai  for  a  long  Dme.  Why?    Because  it’s  an  outdoor,  totally  equipped  gym  and  group  ex  venue,  right  there,  on  the  beach,  where  the  azure  seas  lie  ahead  and  the  soi  sands  lie  below  

Ignite  and  the  community…  

•  OpportuniDes  on-­‐site:  

-  via  Ignite  van,  driven  daily  throughout  Dubai  -  via  banners  at  all  outdoor  locaDons  during  training  sessions,  event  and  other  acDvity  -  facebook  1050+  members  

•  OpportuniDes  via  collateral:  

-  Monthly  Newsleqer  –  distributed  to  22,000  plus  in  addiDon  to  social  media  plasorms  -  Posters  –  distributed  via  corporate  clients  &  city-­‐wide  noDce  boards    -  Flyers  –  weekly  flyer  drops  throughout  Dubai  

•  Gymnasiums  

-  Park  Place,  RIVA,  The  Shack  

Branding      

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HEALTHY BODY

FITNESS FLASH The latest news from the workout world. By Louisa Wilkins.

Golf isn’t just for boys – it’s a great way to get outside and walk. Plus it refreshes your mind.

Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.

LOOKING COOL POOLSIDE

E PA

RAS

Di! "#$ %n#&?Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme – half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says, “We expected the gains in muscle mass to be greater, but the fat loss surprised us.

MILK FOR MUSCLES

QMy left calf muscle has been smaller than my

right since a knee injury in my teenage years. How can I balance them out?

A Guillaume Mariole, owner and founder of

Ignite Fitness and Wellness, says, “The calf muscle can become shortened due to a variety of reasons – in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle.

“The best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day.

“Treatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.”

To book an appointment with Ignite’s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.

CALF COMPLAINTS

If you can’t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope Skipping Federation of India, ten

200The time in milliseconds a marathon runner’s foot

spends on the ground – it spends 500 in

the air.

YOUR LIFE

| 27

Re!!-"!f! !"s#!r!!i""

Self-confessed material girl Tori Leckieswopped her Jimmy Choos for runningshoes and discovered a different side toherself. She tells Louisa Wilkins her !ory.

M arketing manager ToriLeckie, 34, thoughtshe was destined for

a future of gliteratti, handbagsand the high life. However,waking up to her uniquesporting abilities has changedher lifestyle dramatically.

Before... “I was a typical20-something intent on a lifeof partying.

“Although I had been sportywhen I was younger, it all fellby the wayside when I went toboarding school at the age of13. It wasn’t cool to be sporty,but it was cool to get intotrouble. So, I became a bit ofa rebel. My friend and I usedto pretend to go running, butwould take a change of clothesin our backpacks and headinto town.

“At university I did thebare minimum, shoppingand partying on my father’s‘emergency’ credit card.”

It all changed when... “I hitmy mid-20s. I had finisheduniversity and life suddenlyfelt very precious. My next bigbirthday was 30 and it felt likemy 20s had been and gone.

“I started thinking aboutwho I am and what I wantedout of life. From the age of 11,my father and I had regularlygone mountain climbing.When I thought about mylife, I realised that mountain

climbing was more than justa hobby for me. I thought,‘I love climbing. I thrive onit!’ So I decided to dedicatemyself more to my climbingthan to my social life.”

As a result... “I started runningas training for mountainclimbing. Running is addictive,it’s a real high. I find I haveall my best ideas when I amrunning – I often think I shouldtake a dictaphone!

“My lifestyle changed asI started opting for earlynights in over a night outwith friends. You can’t go outpartying if you want to getup when it is still dark andrun for two hours. Eventuallycertain friends stopped callingas I kept saying ‘No’ to socialplans. But they were not thetrue friends anyway.

“In early 2008 I moved toDubai and joined a runningclub. Within six months I hadrun my first half marathon.”

Since then... “Running hasbecome a sport for me in it’sown right. In September lastyear, I went to Jordan to runa half marathon. The daybefore the race, I decided thatI would run the full 42kmmarathon. I hadn’t trained forit and my maximum beforethen had been 27km. I did itand won! I was buzzing, andkept thinking, ‘What next?’

“In January I climbedAconagua in Argentina... nearly7,000m high with minus 40degree winds. A week later Iran the Dubai marathon in justover three and a half hours,chatting all the way. I thought,‘Maybe I have a bit of a talentfor this.’

“Since then, I have run twoultra marathons – in Februarya 75km run, and in April Icame first in the 50km DeadSea Ultra in Jordan.”

Moving forward fromhere... “I don’t miss the partylifestyle I’ve given up. I havefound my true passion in life.

“I’m now much moredown-to-earth. I mix withpeople from all walks oflife and do lots of charitywork. Sport makes youvery grounded, which isparticularly importantin today’s society, whereeveryone is so status madand materialistic.

“I used to be like that, too– I used to be a spoilt littleprincess. But it doesn’t matterwhat car you drive on therunning track. You are all inshorts, T-shirts and trainers.It makes it a level playing field,where you can develop greatfriendships with like-mindedsporty people and achieve yourpersonal goals.” A

‘RUNNINGKEEPSMEGROUNDED’

“Y"# c!"’" g$ "!"%!rty!ng !f $"##!"" t$ g# !%$"" !"’s d!r# !n&&!" '"r !w$ h"!rs.”

TEXT:FE

ATU

RESWRITE

RLO

UISAWILKINS/P

HOTO

GRA

PH:KISHORE

KUMAR

Tori relaxes at home

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