Post on 12-Apr-2017
VC Pitch-Deck Skeleton
Executive SummaryProduct - What you are sellingTarget MarketBusiness ModelTeam and FoundersCurrent clientsCurrent - How much money you have already
raisedRequest - How much money you need
Market OpportunityWhat is the real universe of your opportunityHelpful to have a chart with primary target
market, then increasing in size until you show everyone who is a potential consumer
NeedsWhat is the current problem that you plan to
provide a good solution for?
SolutionHow does your product satisfy this need?A quick explanation of how your product worksIf digital based, a screenshot (desktop or mobile)
is helpful
CompetitorWho are they?What do they do?Competitive
Positioning chart (OPTIONAL)Where on this chart
are you located versus your competitors?
Benefits/Differentiation/Competitive Advantage
Explain why your solution is better or differentDo not try to cover all bases – try not to say your
product is best in everything. A product is more believable if you recognize where your shortcomings are, but back it up with strengths in other locations.
Pricing ModelHow will your product make money?Revenues versus Expenses
Current ClientsWho are theyDescriptionWhat is the extent of their engagementWhat is the revenue potential from said clientsPotential investors like to hear about current
clients to ensure your product is legitimate and successful
Sales PipelinePotential Clients, contracts being written
currently
Client Testimonials (If possible)
Dependent on if you have testimonials or clients, but definitely helpful to include
Pictures and ExamplesShowing a tangible product or interface is
beneficial
Financial ProjectionsIncome Statements, Balance Sheets, and a
Statement of Cash FlowsRealistic numbers are reassuring to an investor“Hockey stick” slide
Revenue ForecastBreak even point5 year forecast
MilestonesWhat goals do you have?How will your product expand or develop in the
future Investors will want to know that your product will
continue to be relevant in the future
Team DescriptionTypically your 4 main peopleIn-depth descriptions of them
What qualifications do you have?
Advisors/MentorsWho are the people who have advised you thus
far?What experience do they have?
Validate your advisors/mentors
Requested InvestmentWhat are you looking for as an initial
investment?How do you plan on using this investment if
received?Have a break down of how you will allocate
these fundsThis will reassure the investor that you have a full
understanding of why you need the amount of money you are asking for.
Thank YouContact Information