VC Pitch-Deck Skeleton

Executive SummaryProduct - What you are sellingTarget MarketBusiness ModelTeam and FoundersCurrent clientsCurrent - How much money you have already

raisedRequest - How much money you need

Market OpportunityWhat is the real universe of your opportunityHelpful to have a chart with primary target

market, then increasing in size until you show everyone who is a potential consumer

NeedsWhat is the current problem that you plan to

provide a good solution for?

SolutionHow does your product satisfy this need?A quick explanation of how your product worksIf digital based, a screenshot (desktop or mobile)

is helpful

CompetitorWho are they?What do they do?Competitive

Positioning chart (OPTIONAL)Where on this chart

are you located versus your competitors?

Benefits/Differentiation/Competitive Advantage

Explain why your solution is better or differentDo not try to cover all bases – try not to say your

product is best in everything. A product is more believable if you recognize where your shortcomings are, but back it up with strengths in other locations.

Pricing ModelHow will your product make money?Revenues versus Expenses

Current ClientsWho are theyDescriptionWhat is the extent of their engagementWhat is the revenue potential from said clientsPotential investors like to hear about current

clients to ensure your product is legitimate and successful

Sales PipelinePotential Clients, contracts being written

currently

Client Testimonials (If possible)

Dependent on if you have testimonials or clients, but definitely helpful to include

Pictures and ExamplesShowing a tangible product or interface is

beneficial

Financial ProjectionsIncome Statements, Balance Sheets, and a

Statement of Cash FlowsRealistic numbers are reassuring to an investor“Hockey stick” slide

Revenue ForecastBreak even point5 year forecast

MilestonesWhat goals do you have?How will your product expand or develop in the

future Investors will want to know that your product will

continue to be relevant in the future

Team DescriptionTypically your 4 main peopleIn-depth descriptions of them

What qualifications do you have?

Advisors/MentorsWho are the people who have advised you thus

far?What experience do they have?

Validate your advisors/mentors

Requested InvestmentWhat are you looking for as an initial

investment?How do you plan on using this investment if

received?Have a break down of how you will allocate

these fundsThis will reassure the investor that you have a full

understanding of why you need the amount of money you are asking for.

Thank YouContact Information