CGSI Business Consulting -Targeting Success-

CGSI Business Consulting www.cgsi.us 602.323.1915

CGSI Business Consulting www.cgsi.us 602.323.1915

Emotional Connection

Justify with Logic

Lasting Impact

Today

CGSI Business Consulting www.cgsi.us 602.323.1915

How do we communicate this to

our audience?

“The barrier to change is not too little caring; it is too much complexity. To turn caring into action, we need to

SEE a problem, SEE a solution, and

SEE the impact.

But complexity blocks all 3 steps.” - Bill Gates (Harvard Commencement Address June 7,

2007)

2. Organizing Your Unique Message

CGSI Business Consulting www.cgsi.us 602.323.1915

CGSI Business Consulting www.cgsi.us 602.323.1915

Opportunity to make a difference.

Change starts from within through communication Requires a change in approach.

Consensus for the purpose and need for the message

CGSI Business Consulting www.cgsi.us 602.323.1915

Channels Resources

-  One on One -  Media Interviews -  Partnerships

-  Digital Media -  Print -  Display Media

CGSI Business Consulting www.cgsi.us 602.323.1915

Why is this important

CGSI Business Consulting www.cgsi.us 602.323.1915

Provide – an opportunity to give back Create – Relationships not donors

Deposit – Into those around you Remove – Your “wants”

"It's not how much we give but how much love we put into giving.“

- Mother Teresa

CGSI Business Consulting www.cgsi.us 602.323.1915

Cgsi.us 602.323.1915

402 W. Monroe

Lea Benson President and Founder

LeaBenson@cgsi.us