IABC 2014 Social Media Barometer
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Transcript of IABC 2014 Social Media Barometer
Social Media Barometer
Martin Waxman, APR Executive Vice President
Thornley Fallis Communications Toronto, Ontario, Canada
@martinwaxman
#IABC14
Good to meet you IRL
@mar-nwaxman
Search me…
Search me…
Search me…
Ontogeny recapitulates phylogeny
Is seman5c search the end of serendipity?
The new genera5on gap
Mobility means never having to say you can’t reach me
The face of new media
We do the programming but we don’t get paid
We’re all in showbiz
Beyond publicity… Time for PR to lead
…puFng things in focus
How we get there
1. Strategy 2. Training 3. Content
Social Media Barometer
1. Search me – seman5c search…is it the end of serendipity?
2. Genera6on gap – 35 is the new dividing line 3. I’d like that to go – mobility means our online
connec5ons are always with us 4. Face of new media – we’re the programmers yet
we don’t get paid 5. We’re all in showbiz – new PR means ac5ng like
a media outlet
Contact: Martin Waxman [email protected]
Thornley Fallis Blog: myPALETTE
Twitter: @martinwaxman Inside PR