IABC Successful social media moves to copy

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SSMM

donderdag 28 januari 2010

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SSMMTuesday Jan 26th 2010Jo Caudron - Dear MediaBert Van Wassenhove - ONE Agency


Don’t forget to Twitter tonight

#SSMM


twitter.com/jcaudronJo Caudron

Founding Partner of Dear Media

Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)

Not a Digital NativeNot a Digital Immigrant, but a Digital Architecthttp://jocaudron.me (for the personal stuff)

http://www.linkedin.com/in/jocaudron (for the boring stuff)

www.twitter.com/jcaudron (to get in my stream)

http://www.facebook.com/jocaudron (we might even become friends ;-)

Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your stream picture: (c)

Pieter Baertdonderdag 28 januari 2010

http://www.linkedin.com/in/jocaudron


http://www.twitter.com/jcaudron


http://www.facebook.com/profile.php?id=650406703&ref=mf


http://www.facebook.com/dearmedia




iBert - Bert Van WassenhoveManaging Partner of ONE Agency

Active in interactive since 1996 forever

Grey hair, relies on 14 year doughter for native input

http://www.ibert.be (blog)

http://www.linkedin.com/in/bertvanwassenhove (in case you want to hire me)

www.twitter.com/ibert (to get know what I think)

http://www.facebook.com/bertvanwassenhove (I may not accept you as a friend)

http://www.gowalla.com(to know where I am - may not be accurate :) )

picture: (c) Ben Caudrondonderdag 28 januari 2010







http://www.gowalla.com




AgendaThe power of social media

What’s hot in social today

What about ROI


The power of social media

Don’t forget to Twitter tonight #SSMMdonderdag 28 januari 2010

To get this started...Who is using?

TwitterFacebook, Netlog, ...LinkedIn, PlaxoEmailGoogle WaveFoursquare, GowallaAugmented Reality

Who has?a Blackberryan iPhone (2G, 3G, 3Gs)Google Phone (Nexus One)an Androida Nokia, Samsung, Sony Ericsson, ...


What’s your primary news source?RadioNewspaperTVOnline newspaperMagazines

Mine is ...


The Internet Today...

For Belgium:10.4mio people7mio are on the internetthat’s 67,3%

Worldwide:6.7bio people1.7bio are on the internetthat’s like 25%


Social is Huge


November 2009: Facebook has 350.000.000 members (and is making profit)

Social is Huge


Social is Huge

150.000 people on Twitter

TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population.


The future is social!


Media 1.0


SOCIAL OBJECTThe Flower is the (potential) social

object

The mainstream media are the smell of the flower

The bee is “spreading the word” and has the real power

Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)

Media 2.0


The Flower is the (potential) social object

The mainstream media are the smell of the flower

The bee is “spreading the word” and has the real power

Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)

Media 2.0


What’s hot in Social Media

today


Mobile


Augmented Reality - The Future


They will run your

(mini-sites)

They will run your e-commerce

They will run your

CRM

They will do your

advertisingThey will

rule the world, at 50$ a month

They will stream your videos and

music


Apps There’s an app for that

Bertdonderdag 28 januari 2010

PrivacyFacebook privacy policyReason: Google

Bertdonderdag 28 januari 2010

Power game


What about ROI

-Case by Case


Case: Queensland

Campaign that involved all social media channelsQueensland looking for ‘Island Caretaker’


Case: Queensland

Twitter7000 followers


Case: Queensland

Facebook> 11 000 friends


Case: Queensland

Flickr


Case: Queensland

YouTube Channel100 000 views


Case: Queensland

Triptracker


Neckermann.com: Year-end campaign★ Assignment:

Boost revenue during year-end period.

★ Target: Neckermann.com clients (BE-NL)

★ Strategy: Give the Neckermann.com clients a space where they can express themselves.

★ Activities: DM/e-DM & Social platform

★ Results: 720 000 visits & 126 317 comments


Pepsi Refresh Everything

Bert


Will it blend?The results: * 100mio views on Youtube* Youtube branded channel: 200.000 subs

Company’s sales went up with 800% over the last 3 years.

Bert


Dell Outlet

Bert


Dell Outlet

Bert

> $ 6,5 million


Black cherry-lime flavored vitaminwater named… CONNECT

Bert


13/07/09

After 24H, on the Dear Media site


13/07/09

-500 followers (13/07)

1029

0 fans (01/10)

257


A “social” Social Media caseThe Big Ask Again / Dance For The Climate

August 2009: +10.000 people on the beach

3 weeks beforehand: just a dozen people started to invite friends on Facebook to join

After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed,

The 2 Fb pages have aprox. 4.000 fans (and growing)

Cost of the social media : 0€

Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance.


http://www.dancefortheclimate.org

http://www.dancefortheclimate.org

Some more local dataTest-Aankoop launched their information campaign about “expensive internet” in Belgium

They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter

After 2-3 weeks:13.500 people did the test to check their internet subscription (online driven by Fb traffic)850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number.


Haiti 2010donderdag 28 januari 2010

First news source was ...


Using technology to help


Using technology to help

Free Calls


Raising money


Raising money

+8 mio USD in 2 days for the Red Cross


Raising money


More online viewers


!!!!" # $ % & ' ( % $ ) *" + %

We are living in a digital, social and mobile world.

Connect with us for more ...

twitter.com/jcaudrontwitter.com/ibert


IABC Successful social media moves to copy

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