IABC Nonprofit Seminar – Strategic Planning

CGSI Business Consulting -Targeting Success-

CGSI Business Consulting www.cgsi.us 602.323.1915

Emotional Connection

Justify with Logic

Lasting Impact

Today


How do we communicate this to

our audience?

“The barrier to change is not too little caring; it is too much complexity. To turn caring into action, we need to

SEE a problem, SEE a solution, and

SEE the impact.

But complexity blocks all 3 steps.” - Bill Gates (Harvard Commencement Address June 7,

2007)

2. Organizing Your Unique Message


Opportunity to make a difference.

Change starts from within through communication Requires a change in approach.

Consensus for the purpose and need for the message


Channels Resources

-  One on One -  Media Interviews -  Partnerships

-  Digital Media -  Print -  Display Media


Why is this important


Provide – an opportunity to give back Create – Relationships not donors

Deposit – Into those around you Remove – Your “wants”

"It's not how much we give but how much love we put into giving.“

- Mother Teresa


Cgsi.us 602.323.1915

402 W. Monroe

Lea Benson President and Founder

[email protected]

IABC Nonprofit Seminar – Strategic Planning

Documents

Transcript of IABC Nonprofit Seminar – Strategic Planning