Hungry For Profits

“Your Message On The Move”

Mobile Marketing for Restaurants

Presented to:Webinar AttendeesJune 18, 2013

Presented by:Bob BentzAdvanced Telecom Services

Bob Bentz President, Advanced Telecom Services (founded 1989)

Experienced entrepreneur with expertise in Mobile Marketing

www.advancedtele.com

OverviewMobile Apps

Text MessageMarketing

QR Codes

Mobile Websites

Text Chat

Mobile Ad Buys

Mobile SEO

Have you or your business ever used mobile marketing?

55% of people access the internet via a mobile device◦ 47% last year

31% of adult U.S. mobile web users say they now go online mostly via their mobile phones

Increasing Mobility

Source: Pewinternet.org

Source: Nielsen 2011

48% of Smartphone

Owners Visited a Restaurant’s

Mobile Website in the Past

Month

17%Percentage of searches performed

from mobile phones

Source: Pewinternet.org

47%Percentage of Restaurant searches performed by mobile phones

Source: Pewinternet.org; January 2011

62% on Valentines Day

Percentage of Restaurants with mobile websites

ONLY 7%

Source: Pewinternet.org

From 2011 to 2012, restaurantmobile searches increased

Restaurant Mobile Searches

50 %

Source: ComScore

Defining The Mobile Restaurant Searcher

Source: Nielsen

Top Mobile Search Categories

Year-over-year mobile search growth: 117%

Top Searches1. Restaurants2. Financial Services3. Auto Repair

Services

Source: YP

76% of Restaurant searches by Smartphones are done on the go

51% of Restaurant searches by Smartphones are done in the car

Source: Nielsen

What They’re Looking For:Locally Driven

Location: 70%

Hours: 66%

Phone Number: 51%

Source: Nielsen

How far in advance do diners decide which restaurant to go to?

Connect to CustomersImmediately

Urgency

Source: Nielsen

30% of users convertimmediately

60% transact within 60 minutes

84% of Restaurant Mobile Searches Result in a Purchase

Source: Nielsen

Type of Food I was Looking for

Close to My Location

Within Price Range

Had an Exact Location/Specific Restaurant in Mind

Had Good Reviews

0% 20% 40% 60% 80% 100%

78%

65%

48%

48%

27%

Top 5 Reasons For Visiting a Restaurant After Viewing a Website

Source: Nielsen

ATS Mobile Restaurants To Go Solution

Custom QRCodes

Mobile Apps

TextMessageMarketing

MobileWebsites

“A la Carte” Mobile Solution

Text ChatMobile Ad Buys Mobile SEO

Mobile Websites

Your Current User Experience On Mobile

Take a look at what your visitors see when they bring up your desktop website on a mobile phone.

“61% of visitors to a mobile unfriendly site will likely go to a competitor’s website.” -- Google

Your New User Experience On Mobile

Serve this up on your mobile phone to see the difference a mobile website makes on your smartphone or feature phone:

Our Special Sauce

Same Features as an App

at 15% of the CostDrop Icon on Smartphone

Show Your Food and Restaurant

IncreaseTakeout

Gain

Posit

ive

Revi

ews

Makes Easy Contact Point

Click To Call

Loca

tion

and hours

makes y

ou

easy to

find

Mobile Website = Higher Mobile Search Rankings

Google has 2 bots: Googlebot & Googlebot Mobile.

Different rankings for desktop & mobile.

Added benefit of mobile site is higher rankings in mobile search.

Text Message Marketing

The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.

Text Message Marketing

Source: SmartMediaTips

Mobile coupons are 10x more likely to be used than traditional

paper coupons

Mobile Coupons

Source: HubSpot

Reach Customers When They Are Most Likely to Buy

Offer specials and deals to encourage business

Most effective medium of advertising on Monday and Tuesday (“Slow Days”)

Generate Sales on Slow Days

Use special events to generate business

Special Events

“21% of All Sales were from customers not in the database”

Viral

Measurable

Using a unique PIN, you can track the effectiveness of your advertising

QR Codes

Custom QR Codes

Custom QR Codes achieve scan rates that are 2.3 times higher than ordinary B&W mobile bar codes.

Catch your customers attention

Boost your online traffic

Build your database with qualified leads

Mobile Apps

Apps

More than half of a person’s mobile phone usage is spent on apps.

In 2011, 45 billion apps were

downloaded. By 2015, that number

should grow to 108 billion.

Source Garnter

Text Chat

Text Chat

Mobile Ad Buys

Mobile Ad Buys

Mobile SEO

Case Studies

- Achieved 15% redemption rate with

SMS marketing

-achieved 11% redemption rate for Super Bowl campaign

Case Studies

“Jump the Line!” Mobile Campaign

1400 added to database in month!

Investment

The Package:

• Mobile Website

• Text Message Marketing*

• Custom QR Code

• Text Chat

* Includes 1000 text messages

$1,850 + $199/ month

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