The Structural Characteristics of ChangeThis

PR 2.0

http://cluetrainplus10.pbworks.com/Sign-up-here

Corporate Voice

Brand Voice

Authentic Voice

the voice

Social Etiquette

Listen

Who will lead the change?

Influentials?

Personal Brand

Describe your career future?

http://en.wikipedia.org/wiki/Positioning_%28marketing%29

15 words or less

Visibility - Findability

Altruism

Ego & Power

Does “Personal Brand” Suck?

Sources in order of appearance:

http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmphttp://www.unc.edu/~fergusje/281/cluetrain.jpeghttp://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdfhttp://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpghttp://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpghttp://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeghttp://www.clcsol.com.au/images/photo7sm.jpghttp://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg

http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpghttp://teknon.files.wordpress.com/2008/03/free-agent-nation.jpghttp://rsheeley.files.wordpress.com/2009/05/conformity.jpghttp://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpghttp://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg

http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpghttp://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg