Outreach 2.0 the digital revolution of pr
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Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.
Transcript of Outreach 2.0 the digital revolution of pr
didn’t have to market
shift in medium
jonesboro facebook pagewww.facebook.com/ccjpl
case study
Can we replicate
the success?
case study
Meet
$10
the results
7 Libraries
28 Days
$10 Per Day
8413 New Fans +
the results
San Rafael Public Library
2735 Fans
427% Increase
the results
Wake County Public Library
7766 Fans
211% Increase
the results
Topeka & Shawnee CountyPublic Library
8666 Fans
110% Increase
the results
Chicago Public Library
17335 Fans
101% Increase
images, images, images
Facebook Best Practices
flickr.com/photos/birgerking/5600215736/
flickr.com/photos/emagic/56206868/
2 goals flickr.com/photos/angietorres/4564135455/
2 goals flickr.com/photos/angietorres/4564135455/
16%
Your team
Multiple admins
Set posting goals
flickr.com/photos/33472412@N00/1696964330/
What to post flickr.com/photos/72211347@N00/327122302/
Compelling Content
Be relevant to your Fans
Sharing!
flickr.com/photos/74998608@N00/3067514833/
Be there for customers
Seasonable & timely flickr.com/photos/94805433@N00/407598475/
Tell your story
How to post
Be human!flickr.com/photos/47494486@N03/5036313154/
Type like you talk flickr.com/photos/60648084@N00/2462966749/
Business casual
flickr.com/photos/88913244@N00/1437012378/
Business casual
flickr.com/photos/88913244@N00/1437012378/
flickr.com/photos/98819513@N00/5658859137/
Think short. flickr.com/photos/28311604@N00/63694234/
Be visual. flickr.com/photos/20375052@N00/5681426/
36
Be visual.
37
Videos!
Audience participation flickr.com/photos/65304769@N05/7403731050/
Ask a question
Call to action
Let them participate
When to post? flickr.com/photos/nomadic_lass/6728580615/
Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
How many posts per day? flickr.com/photos/mentalman1369/2624654120/
Consistency! flickr.com/photos/71651012@N00/221051561/
Connect the dots
flickr.com/photos/28992751@N08/3129872662/
Connect the dots
Connect the dots
Connect the dots
Enewsletter!
What to measure
Bigger goals…
flickr.com/photos/32066106@N06/5726853059/
Best Idea flickr.com/photos/stevensnodgrass/4906011803/
flickr.com/photos/jenosaur/5461377850/
@benbizzle@davidleekin
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