+

Healthy Heart and Mind

Makenzi Stoy & Mallory Carter project: Haun Yoga

2+Who are we?

MaKenzi Stoy- Project Lead

Mallory Carter- Design Lead

Our Client

Healthy, Heart, and Mind Yoga

Objective

New message is

Create

Makenzi Stoy & Mallory Carter project: Haun Yoga

-logo-Facebook,-Twitter-Mail Chimp-website

Agenda

3+

Our Time Line

Competitor research

Sample of work

How we beat our competition

How we get things done efficiently

Our client pitch

Client Approval

Agenda

Makenzi Stoy & Mallory Carter project: Haun Yoga

4+

Target audience:

- 25+ year of age

- Overland park area

- middle class Future

-Straight to the point

- easily Updated (Wixz)

History

- Out of date

-Lengthy

Your Business

Makenzi Stoy & Mallory Carter project: Haun Yogahttp://www.yogaheartandmind.com/

5+

An attractive -up-to-date- way to inform her students

Easily changeable

Instantly accessible

What’s your one thing?

“A strength that so many students mention is how good they feel about themselves when they are in my classes. I'm very knowledgeable about alignment without it all being intimidating”

Objective

Makenzi Stoy & Mallory Carter project: Haun Yoga

6+

Facebook

Twitter

Logo

Website

E-News letter

Deliverables

Makenzi Stoy & Mallory Carter project: Haun Yoga

7+

REQUIRMENTS

Facebook

Twitter

Logo - Personal branding

Website

E-News letter

ASSUMPTIONS

Requirements /Assumptions

Makenzi Stoy & Mallory Carter project: Haun Yoga

>used for easy making updates, stream information instantly

>Get to know Shanna, easily find information at anytime

8+

Logo idea Finalized!-final logo-incorporate into other deliverables

October 20, 2011

Plenty of mockup good idea of what she wants. Research Research, Reasearch!

October 3, 2011

Main Website idea finished

November 16, 2011

Project timeline/ plan

Focus on Mail chimp, basic touch ups to websiteNovember 22, 2011

Finish the project set up Facebook and TwitterDecember 1, 2011

End of project, deliver December 7, 2011

Makenzi Stoy & Mallory Carter project: Haun Yoga

9+

Yellow pages search results

-113 in overland park

-69 in a ten mile radius

- 6 in a five mile radius

Competitors1. DongRan Meditation + Yoga2. Snap Fitness (gym) http://www.snapfitness.com/

3. New Day Yoga Studio(spiritual) http://www.newdayyogastudio.com/

4. Message Envy South Olathe (spa) http://www.massageenvy.com/clinics/KS/South-Olathe/contact-us.aspx

Competitor research

Makenzi Stoy & Mallory Carter project: Haun Yoga

10+

Logo color scheme first

Website

- Using wix’s

- Based off color scheme

E-news letter

-Using Mail Chimp

Facebook/Twitter

Our plan

Makenzi Stoy & Mallory Carter project: Haun Yoga

11+

Affordable classes

Less complex body movements

25+ attend her class

Does not just focus on yoga

Other yoga class’s focus on yoga,

- Designers will focus on her special sauce.

(How we beat our competitors)

Top of the food chain

Makenzi Stoy & Mallory Carter project: Haun Yoga

12+

Everything will be built off:

Based off these two items

- Influences the:

1. website

2. Mail chimp

Getting started

Makenzi Stoy & Mallory Carter project: Haun Yoga

13+

Push her comfort level, but just a little bit.

-Why is it the best way?

Simplicity

Ex.

- Pink- does not relate to all sex’s

- Font- to plain

Client Pitch

Makenzi Stoy & Mallory Carter project: Haun Yoga

14+ Signatures! Signatures! Signatures!

- Color scheme sign off

Monday, August 26, 2011

- Logo idea signed off

Monday, August 26, 2011

Client approval

Makenzi Stoy & Mallory Carter project: Haun Yoga

15+

incorporate

MEETINGS:

Monday, October 3, 2011 @2PM

Thursday, October 20, 2011 @2PM

Thursday, November 3, 2011 @2PM

Wednesday, November 16, 2011 @2PM

Monday, December 5, 2011 @2PM

Sneak peak

Makenzi Stoy & Mallory Carter project: Haun Yoga