Com2B Emag Presentation2011 En

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CUSTOM PUBLISHING COMMUNITY ARCHITECT VIRTUAL FAIR Effective communication to your communities

description

Presentation of COM2B NETWORKS ideas about digital magazine

Transcript of Com2B Emag Presentation2011 En

Page 1: Com2B Emag Presentation2011 En

CUSTOM PUBLISHINGCOMMUNITY ARCHITECT

VIRTUAL FAIR

Effective communication to your communities

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One network of skills & expertises

ELIXIS SPRL5 members

- Content Marketing & Copywriting- Translation- Graphism & Design- Pre-press & Print Production

OFFICITY SA 4 members

- Content Management Framework- Open Source Engine Development- ERP & CRM Software development- Intranet, Extranet

PAGEWEB TRAFFIC SPRL3 members

- Search Engine Optimization (SEO)- Search Engine Advertising (SEA)- Blog e-Marketing- Public Relation & Events - Analytics (SEO & SEA)- Mix & Cross Medias Strategy- METRICS EXPERT- ICT Cloud Computing

COM2BE.NETWORKS SA 8 members

- Interactive Communication- Community & Social Media- Web TV & Audiovisual- Rich Media – eLearning- e-Magazines - Virtual-Fairs – Meetings – Web seminar- e-Commerce Solutions- etc.

COM2BGroup

ICT CONSULTING SPRL3 members

- ICT - Cloud Computing- Network & Server Management- Web Integrator

ADSFUSION1 member

- Advertising Media Strategy - Advertising print & online- Sponsoring & Events

--- PROD FILMS SPRL3 members- In negotiation- Film production (Fiction, clip and corporate)

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What’s doing COM2B Networks ?

Our position

BELOW THE LINE

Field Marketingetc

NEW MEDIAInternetMobileKiosk

PodcastingWebTV

ABOVETHE LINEMASS MEDIA

TV RADIO

etc

Skills & Cross média

« Web version 2 » « Social Media » « Buzz & Viral Marketing » « e-Marketing » « Search Marketing » « Brand Activation » « Community Activation » « Mobile Marketing » « Rich Media – Multimedia »

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Where is the beginning ? Communication Strategy Above & Below : Content is the key ! Targeted content management Technical definition and efficiencies Print : Design, quality, innovation,

sustainable, printing, diffusion Digital : Speed upload, plug-In access,

Website, e-news, e-mailing, Forum, Social media, push & pull

ROI and Interactive measurement => Databases analyses

Target and objectives Action, reaction and … re-action

« Relationship marketing is not free: it involves men and women to meet the full-time public showing deep interest in the company or brand to its audience [...]. Multiplying micro connections with the public, the mark weaves sustainable. It is, in a more targeted customer loyalty through a policy of continuing relationship, personal, showing that the brand is not only interested in the consumer, but the whole person »

analyse Jean-Noël Kapferer in emarketing.fr

World expert of brand and teacher at HEC.

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What do you need ?Action, Innovation, …

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Time to Re-balance your marketing strategy !

Old/Outbound Marketing

• TV Radio Ads

• Print Ads

• Direct Mail

• Telemarketing

An Interruption An Interaction

New/Inbound Marketing

• Social Media

• SEO/SEM

• Blogging

• Online Videos

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Social Media for Business ?

How to use Blogs, e-mailing, Facebook, LinkedIn, Youtube to grow your business ?

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What’s the landscape ofSocial Media ?

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Social Network Adoption Increases !

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Portfolio : e-mag Financial Street

www.financialstreet.be

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Portfolio : e-mag Prémaman

http://premaman.digi-mag.be

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Portfolio : e-mag ING Entreprise

http://ing-entreprise.dmag.biz

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Portfolio : e-mag Intersport

http://intersport.digi-mag.be

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Portfolio: VirtualFair DeliXL

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Portfolio: VirtualFair DeliXL

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Portfolio: VirtualFair ART on COWS

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Portfolio: VirtualFair ART on COWS

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COM2B NETWORKS is committed to develop your project. We base our energy on network participation and collaboration with our clients become true partners.

COM2B FAIR – COM2B FAN – COM2B FUN