Com2B Emag Presentation2011 En
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Transcript of Com2B Emag Presentation2011 En
CUSTOM PUBLISHINGCOMMUNITY ARCHITECT
VIRTUAL FAIR
Effective communication to your communities
One network of skills & expertises
ELIXIS SPRL5 members
- Content Marketing & Copywriting- Translation- Graphism & Design- Pre-press & Print Production
OFFICITY SA 4 members
- Content Management Framework- Open Source Engine Development- ERP & CRM Software development- Intranet, Extranet
PAGEWEB TRAFFIC SPRL3 members
- Search Engine Optimization (SEO)- Search Engine Advertising (SEA)- Blog e-Marketing- Public Relation & Events - Analytics (SEO & SEA)- Mix & Cross Medias Strategy- METRICS EXPERT- ICT Cloud Computing
COM2BE.NETWORKS SA 8 members
- Interactive Communication- Community & Social Media- Web TV & Audiovisual- Rich Media – eLearning- e-Magazines - Virtual-Fairs – Meetings – Web seminar- e-Commerce Solutions- etc.
COM2BGroup
ICT CONSULTING SPRL3 members
- ICT - Cloud Computing- Network & Server Management- Web Integrator
ADSFUSION1 member
- Advertising Media Strategy - Advertising print & online- Sponsoring & Events
--- PROD FILMS SPRL3 members- In negotiation- Film production (Fiction, clip and corporate)
What’s doing COM2B Networks ?
Our position
BELOW THE LINE
Field Marketingetc
NEW MEDIAInternetMobileKiosk
PodcastingWebTV
ABOVETHE LINEMASS MEDIA
TV RADIO
etc
Skills & Cross média
« Web version 2 » « Social Media » « Buzz & Viral Marketing » « e-Marketing » « Search Marketing » « Brand Activation » « Community Activation » « Mobile Marketing » « Rich Media – Multimedia »
Where is the beginning ? Communication Strategy Above & Below : Content is the key ! Targeted content management Technical definition and efficiencies Print : Design, quality, innovation,
sustainable, printing, diffusion Digital : Speed upload, plug-In access,
Website, e-news, e-mailing, Forum, Social media, push & pull
ROI and Interactive measurement => Databases analyses
Target and objectives Action, reaction and … re-action
« Relationship marketing is not free: it involves men and women to meet the full-time public showing deep interest in the company or brand to its audience [...]. Multiplying micro connections with the public, the mark weaves sustainable. It is, in a more targeted customer loyalty through a policy of continuing relationship, personal, showing that the brand is not only interested in the consumer, but the whole person »
analyse Jean-Noël Kapferer in emarketing.fr
World expert of brand and teacher at HEC.
What do you need ?Action, Innovation, …
Time to Re-balance your marketing strategy !
Old/Outbound Marketing
• TV Radio Ads
• Print Ads
• Direct Mail
• Telemarketing
An Interruption An Interaction
New/Inbound Marketing
• Social Media
• SEO/SEM
• Blogging
• Online Videos
Social Media for Business ?
How to use Blogs, e-mailing, Facebook, LinkedIn, Youtube to grow your business ?
What’s the landscape ofSocial Media ?
Social Network Adoption Increases !
Portfolio : e-mag Financial Street
www.financialstreet.be
Portfolio : e-mag Prémaman
http://premaman.digi-mag.be
Portfolio : e-mag ING Entreprise
http://ing-entreprise.dmag.biz
Portfolio : e-mag Intersport
http://intersport.digi-mag.be
Portfolio: VirtualFair DeliXL
Portfolio: VirtualFair DeliXL
Portfolio: VirtualFair ART on COWS
Portfolio: VirtualFair ART on COWS
COM2B NETWORKS is committed to develop your project. We base our energy on network participation and collaboration with our clients become true partners.
COM2B FAIR – COM2B FAN – COM2B FUN