Post on 19-May-2015
description
On light
On Dark
“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
MALORIE LUCICHFACEBOOK SPOKESPERSONFEBRUARY 2011
On light
On Dark
Facebook has a massive & highly engaged audience.
On light
On Dark
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Facebook is effective for B2C customer acquisition.
80%
20%
40%
60%
0%
LinkedIn Company Blog Facebook Twitter
65%
60%
43%
77%
40%
55%55%
51%
% O
F C
HA
NN
El U
SER
S TH
IS C
HA
NN
El w
HO
A
Cq
UIR
ED A
CU
STO
MER
TH
RO
UG
H
B2B B2C
46%increase in user engagement with FACEBOOK TIMELINE.
Brands get a
On light
On Dark
SOURCE: SIMPlY MEASURED, HTTP://BIT.lY/HNJlFR.
On light
On Dark
SOURCE: SIMPlY MEASURED, HTTP://BIT.lY/HNJlFR.
increase in interactive content with FACEBOOK TIMELINE.
65%Brands get a
On light
On Dark
35%of consumer comments on company Facebook Pages are compliments.
SOURCE: AT KEARNEY, HTTP://BIT.lY/HNK1EX.
35%
On light
On Dark
70%of Facebook news consumers follow links posted by FRIENDS or FAMILY.
On light
On Dark
SOURCE: BUZZFEED, HTTP://BIT.lY/HNlUKl.
The median ratio of Facebook.
VIEWS SHARES
NINE ONE
On light
On Dark
SOURCE: BlOGHER, APRIl 2011.
93% of US adult Internet users are on Facebook.
Million U.S.internet users
164Million U.S.
Facebook users
152
On light
On Dark
SOURCE: COMSCORE, DECEMBER 2011.
93% of US adult Internet users are on Facebook.
On light
On Dark
SOURCE: COMSCORE.
The average Facebook user spends ~7 hours/month on Facebook.
On light
On Dark
SOURCE: COMSCORE, AUGUST 2011.
Facebook is overtaking Google and Yahoo in total time spent online.
Jul-07 Dec-07 Apr-08 Jul-08 Dec-08
Yahoo! Sites
Google sites
Apr-09 Jul-09 Dec-09 Apr-10 Jul-10
MIN
UTE
S SP
ENT
(BIL
LIO
NS)
5.6 5.9 6.46 .49.3
11.4
15.8
27.6
32.2
39.9
12 13
16 16.7
20
26.7
34.636
38.240.5
37.939.1
35.834.3
44
43.241.5 40.5
38.638.7
On light
On Dark
35%
13%
31%
8%6%
6%
Facebook has become the top choice for social sign-in.FACEBOOK
YAHOO
OTHERWINDOWS LIVE
SOURCE: JANRAIN, APRIl 2011.
On light
On Dark
SOURCE: CHADwICK MARTIN BAIlEY, SEPTEMBER 2010.
Facebook has become the preferred way of sharing content, second only to email (for now).
TElEPHONE
PRINT OUTMAlE FEMAlE
84%
44%
54%
18%
31%
7%
10%
5%
8%
88%
On light
On Dark
SOURCE: VISIBlI, APRIl 2011.
We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds.
ARTISTS
MEDIA
BRANDSAvg # Of COMMENTS/POST
Avg. # Of LIkES/POST
17%
43%
57%
9%
54%
92%
NOTE: PAGES ANAlYZED HAVE AT lEAST 100K “lIKES”
“Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, video-sharing and online shopping.”
FACEBOOK USERS:THE JUGGERNAUT ROLLS ONPAUl VERNA | MARCH 21, 2011 EMARKETER
On light
On Dark
Facebook has real business value.
On light
On Dark
SOURCE: OUTSEll, DECEMBER 2009.
Most US B2B marketers agree that Facebook is an effective marketing tool.
51%FACEBOOK
45%lINKEDIN
35%TwITTER
25%MYSPACE
THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.”
On light
On Dark
25%
13%
32% 30%
More than half of SMBs say Facebook is beneficial to their business.Somewhat
beneficial.
Not very benficial.
Do not use.
Very beneficial.
SOURCE: AD-OlOGY, NOVEMBER 2010.
On light
On Dark
24%
14%
34% 24%
15%
More than ⅓ of marketers say Facebook is critical or important to their business.Useful.
Not Useful.
Somewhat Useful. Important.
Critical.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
On light
On Dark
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
The number of marketers who say Facebook is “critical” or “important” to their business has increased by 75% in three years.
In 2009 In 2012
24%
42%
25%
45%
40%
35%
30%
20%
10%
15%
5%
0%
75%
On light
On Dark
If you don’t like Facebook yet, you will.
LET’S TALK.
805.201.3075 US.
250.483.7411 CANADA
EMAIL.start@onenetmarketing.com
For free advice, tips & tricks visitwww.onenetmarketing.com
On light
On Dark
OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
@onenetmarketing
onenetmarketing.com/oneblog
facebook.com/OneNetMarketing
linkedin/company/one-net-marketing