Get more customers with facebook bbb webinar

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Want more Customers? Use Facebook to turn your dynamic customers into loyal followers Rick L’Amie Moxie Marketing

Transcript of Get more customers with facebook bbb webinar

Page 1: Get more customers with facebook  bbb webinar

Want more

Customers?

Use Facebook to turn your

dynamic customers into

loyal followers

Rick L’Amie

Moxie Marketing

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Twitter: @moxiemarketing

Definition of Marketing

Know Like Trust

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Twitter: @moxiemarketing

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Twitter: @moxiemarketing

Be EnchantingThree Pillars of Enchantment

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Twitter: @moxiemarketing

Always be Likeable

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Twitter: @moxiemarketing

Always be Trustworthy

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Twitter: @moxiemarketing

Always be Great

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Twitter: @moxiemarketing

LOYAL

REPEAT CUSTOMERS

ARE THE MOST

AMBASSADORS

REFERRING CUSTOMERS

ARE YOUR BEST

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Twitter: @moxiemarketing

NOT ONFB PLZ

Stop Self-Promotion 100% of the time!

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Twitter: @moxiemarketing

Stop Self-Promotion 100% of the time!

Stop Complaining & GuiltingYour Fans

NOT ONFB PLZ

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Twitter: @moxiemarketing

Stop Self-Promotion 100% of the time!

Stop Expecting Overnight Success

Stop Complaining & GuiltingYour Fans

NOT ONFB PLZ

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Twitter: @moxiemarketing

WHILE VIRAL IS POSSIBLE

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Twitter: @moxiemarketing

STAYING TOP-OF-MINDIS ESSENTIAL!

(and alot more realistic!)

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Twitter: @moxiemarketing

HOW AREBRAND AMBASSADORS MADE?

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Twitter: @moxiemarketing

1. Always be Snapping

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2. Always be Cropping

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3. Always be Commenting

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GET

TAGGED!

ENGAGE!

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SHARE-ABLE CONTENT~ INFORMATIONAL~ INSPIRATIONAL~ EDUCATIONAL

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3 SIMPLE THINGSTO DO TODAY!

#1 CAPTURE YOUR UNIQUE URL TO BRANDYOUR PAGE

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Twitter: @moxiemarketing

Brand URSELF W UR OWN URL

http://www.facebook.com/username/

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Twitter: @moxiemarketing

Brand URSELF W UR OWN URL

www.facebook.com/username

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Twitter: @moxiemarketing

3 SIMPLE THINGSTO DO TODAY!

#2 MAXIMIZE YOUR FACEBOOK PAGE

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Twitter: @moxiemarketing

Use Photostrip to showcase PRODUCTS,

CONTESTS, or FEATURED PHOTOS

Description

with a link!

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Twitter: @moxiemarketing

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Use the

featured

“Likes”

as strategic

partnerships

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3 SIMPLE THINGSTO DO TODAY!

#3 CUSTOMIZEYOUR GREETINGTOYOUR FANS!

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GREET THEMWITH A

FRIENDLYSMILE!

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GIVE THEM GUIDANCE

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SHOWCASE!

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LIKE/REVEAL

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Welcome Tabs

• Do it Yourself

– Search: iframe HTML

– http://www.facebook.com/apps/application.ph

p?id=19

• Get Moxie Marketing

– Email me at rick.lamie@getmoxiemarketing

– Fill out the online review form after the

webinar http://conta.cc/moxiemarketing

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Twitter: @moxiemarketing

Four Things not to do with FB Ads

• Don’t create boring ads

• Don’t use your company logo as your image

• Don’t use the copy to describe what you do

• Don’t create one or two ads and think you’re done

DO: target, target, target

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Twitter: @moxiemarketing

Your questions?What now?

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Your Feedback• Feedback Form

• http://conta.cc/moxiemarketing

• Newsletter & Report

• Upcoming

Social Media Pro

Online Training

• Creating a FB landing

Page

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Twitter: @moxiemarketing

$300 Facebook Landing Page Contest

Visit facebook.com/MoxieMarketing

Like us and click on the contest logo

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Twitter: @moxiemarketing

Social Media Pro Online

Workshop Series

• Session One – Creating a Social Media Strategy

• Session Two – Optimizing Brand Assets

• Session Three – Blogging for Business

• Session Four – Social Networking and Networks

• Session Five – Managing the Beast

• Starts Sept 1, 2011

• http://socialmediaprofall11.eventbrite.com/

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Twitter: @moxiemarketing

Special Offers for BBB

Members

• Social Media Pro

• Regular Price $495/person

• Special: Save $50 if you enroll by Aug.15

• Promo Code: BBB – save $50 more!

• Custom FB Landing Page - $50 off first 5

people to sign up

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Twitter: @moxiemarketing

About Moxie MarketingMarketing with an Attitude for Small Business

• We help small business owners and service professionals realize their

business dreams

• Install small business marketing systems & equip your company with

great creative, tools and tactics.

– Strategy before tactics

• Powered by Duct Tape Marketing, Certified Consultant

• Simple, effective, affordable

– Collaborative Consulting

• Your Businesses Virtual Marketing Dept.

• Group Training

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Twitter: @moxiemarketing

About Moxie Marketing– Creative Services – Jolly Design

• Logos, business identity

• Marketing collateral

• Web Design

– Public Relations

– SEO, SEM

– Advertising & Copywriting

– Video & Direct Marketing

– Email Marketing

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Twitter: @moxiemarketing

Services• Core offering: Guided Marketing Program (One-

on-one) – Your Virtual Marketing Manager

• Marketing Training Camp

• Referral Engine Group Training

• Social Media Group Training

• Match experts and contractors to match the

client’s needs and budgets (writers, etc.)

• Services: Constant Contact, SEO, Pixability

Video Marketing

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Twitter: @moxiemarketing

Worked With

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Sample Clients

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About Duct Tape Marketing

• Used worldwide by

thousands of small

business owners

• A system, not a plan

• Up to date marketing techniques

• Used by a network of more than 50 marketing

professionals worldwide

• Backed by companies such as Sage, Marketing

Plan Pro HP and Constant Contact

“Clever marketing ideas galore and lots of contrarian thinking about what works and what doesn’t”

― Forbes magazine

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Twitter: @moxiemarketing

Marketing Training CampNext “live” group starts in September

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Twitter: @moxiemarketing

Rick L’Amie• Web: www.getmoxiemarketing.com

• Blog: www.marketingwithmoxie.com

• Email: [email protected]

• twitter.com/MoxieMarketing

• linkedin.com/in/ricklamie

• facebook.com/moxiemarketing

• Phone: 512.814.MOXIE (6694)