How  to  Write  a  White  Paper

Define  Your  Audience

STEP  ONE

What  is  your  audience’s  knowledge  of  the  issue?

Your  answer  determines  the  length  and  breadth  of  the  paper.

Clarify  the  question  or  

problem

STEP  TWO

Why  are  you  writing  this  paper?

Describe  how  the  situation  occurred

STEP  THREE

STEP  FOUR  Describe  the  

solution

What  is  the  general  solution?

What  is    the  unique  differentiator  your  company  can  offer?

Include  a  glossary  of  terms  and  info  on  your  company  :)

Don’t  forget!

Need  help  with  your  content  marketing  plan?

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Image  Credits – Slide  1:  Flickr.com/dantaylr  – Slide  2:  Flickr.com/boo-­‐x  – Slide  4:  Flickr.com/horiavarlan  – Slide  5:  Flickr.com/designgate  – Slide  6:  Flickr.com/pss  – Slide  7:  Flickr.com/alexnormand  – Slide  9:  Flickr.com/donnieray  – Slide  11:  Flickr.com/42andpointless